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[Top Agency Series] The Power of Niching Down: Building a Specialized Agency With Mike Krass

[Top Agency Series] The Power of Niching Down: Building a Specialized Agency With Mike Krass

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Mike Krass, Co-founder/Visionary of MKG Marketing, to discuss the benefits of niching down to create a specialized agency. Mike shares how this strategy has allowed his team to cultivate deep connections within the cybersecurity and SaaS industries, amplify client trust, and provide niche-specific marketing solutions. He also talks about their unique “triangle assessment” that ensures client-agency fit.