[Direct Response Series] Leading with the Customer Education Approach and more with Rick Cesari Founder of Cesari Media

Rick Cesari was the first person to use an infomercial to build a national brand name (Juiceman®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, OxiClean, and Orange Glo®, as well as Fortune 500 clients Microsoft and Clorox®. […]

more Click to Watch - Learn about the customer education approach!