How Targeting Niche Markets Leads to Sustained Success with Jason Miles Founder of Pixie Faire

Jason Miles is the founder of Pixie Faire. He started a family business with his wife at the time called Liberty Jane at their kitchen table in 2008. In 2013 they launched Pixie Faire, which has become the world’s largest online marketplace in their niche. The site averages 50-60 thousand transactions a month and they have had over 2million of their patterns downloaded. People describe Jason’s wife, Cinnamon Miles as “the Vera Wang of the 18-inch crowd.” In 2014 Jason retired from a 20-year career in non-profit management to work on the business full-time. They also started Sew Powerful a non-profit organization focused on creating purposeful products at a sewing cooperative in Zambia. Jason has several bestselling books published by McGraw-Hill on social media, “Instagram Power”, “Youtube Marketing Power”, “Pinterest Power.” He is also one of the most popular ecommerce instructors on Udemy.

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