[Top Agency Series] Mastering Headless Architecture With Justin Cook

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Justin Cook, President of Internet Marketing & Development at 9thCO, to talk about leveraging headless composable architecture for e-commerce and SEO. Justin shares insights into how this technology solves common e-commerce problems, such as server overload during high traffic periods and vulnerability to cyber-attacks, by decentralizing the website’s components. Their discussion covers the business aspects of adopting new technologies, including market repositioning challenges, the importance of internal culture during change, and strategic hires that facilitated 9thCO’s successful pivot.