Revolutionizing Influencer Marketing Models With Adrian Capobianco of BILI

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Adrian Capobianco, CEO and Co-founder of BILI, to discuss leveraging influencers for social commerce. He delves into how BILI’s platform operates on a performance basis, ensuring brands only pay for results. Adrian discusses the strategic approach to growing their creator community and brand partnerships, emphasizing the significant shift from content to commerce. They also explore the dynamics of influencer marketing, including the rise of influencer-driven sales and the importance of partnerships in expanding brand reach.