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Steve Fretzin is the President of Fretzin Inc., where he offers business development coaching and training, law practice advice, and interactive and impactful law firm retreats to his clients. Steve has been a business development coach with over 20 years of experience. He coaches and trains lawyers on the most modern-day business development skills, providing precise tips, fresh ideas, and actionable tasks that drive tangible results.

Steve is also a three-time author on legal business development and the host of BE THAT LAWYER podcast. He has been featured in the Chicago Tribune, Crain’s, and and has appeared on NBC News and WGN Radio. He is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association.

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Here’s a glimpse of what you’ll learn:

  • Steve Fretzin talks about how the buyers and the market has changed even prior to the COVID-19 pandemic
  • The struggles that attorneys face in offering their services
  • How professionals who are offering their services can take control of the sales process for their practice
  • Why it’s important to set an agenda before setting a meeting
  • Steve talks about how sales have changed since the COVID-19 pandemic
  • Bad sales habits and mistakes people make in the sales process

In this episode…

A lot of people struggle with sales because they don’t know how to sell without feeling salesy. As a result, they have a hard time getting clients and growing their business. But premier business development coach, Steve Fretzin, says you can turn that around following his sales-free selling model.

Steve says that selling your services isn’t more complicated than any other type of sales—but it is crucial that you have an impeccable game plan to not only attract potential clients but to also close the deal. He says that relationship building, setting an agenda, networking and giving with intention, working with a coach, and being fearless are the key ingredients to making a hard-to-resist offer—the question is, how can you put these things into practice?

On this episode of the INspired INsider, John Corcoran and Dr. Jeremy Weisz shares a LinkedIn live that they did with premier business development coach and “lawyer whisperer”, Steve Fretzin of FRETZIN INC. They’ll be talking about how lawyers, coaches, and other b2b service providers can sell without feeling salesy, the common struggles of selling, how professionals can take control of the selling process, and the bad sales habits and mistakes people often make. Stay tuned.

Resources Mentioned in this episode

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Sponsor for this episode

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Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.


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Episode Transcript

John Corcoran

Alright everyone. Welcome. Welcome John Corcoran here I am the host of the Smart Business Revolution podcast. This is a live episode. We’re live on LinkedIn live every week and I’m here with

Steve Fretzin

Steve Fretzin.

Jeremy Weisz

Jeremy Weisz also

John Corcoran

Dr. Jeremy Weisz, Jeremy?

Jeremy Weisz


John Corcoran

Jeremy host of the Inspired Insider podcast. Check it out. It’s a great podcast and Steve,

Jeremy Weisz

this is gonna go on my podcast to John. So this will go on Smart Business Revolution, which I I recommend people you know, just mass consuming and binge listening to John’s interviews. They’re really good. And also check out inspired Insider, I like to give a favorite Nolan Bushnell, who is the Founder of Atari who was Steve Jobs mentor talks about when Steve Jobs offered him 33% of Apple for $50,000. And why he said no, so he talks about that. So you could check out that episode.

John Corcoran

That’s a great episode. Definitely go check it out. Yeah. So well, we’re excited because this episode is something that a lot of people care about and struggle with. And that is how to sell without being salesy, how to sell without making you feel uncomfortable, or make your potential client feel or customer feel uncomfortable. And we’ve got Steve Fretzin in with us, who’s an expert, he’s gonna be talking about that. First. Of course, before we get to that this episode is brought to you by Rise25 Media, which helps b2b businesses to get clients referrals and strategic partnerships with done for your podcast and content marketing. You’re listening to a podcast right now or watching it live. And this is one of the best things I’ve ever done in my life. Just so many great relationships are come from it. So if you are thinking about doing a podcast, and is you have a b2b business, give us a call, drop us a line email support@rise25media or connect with us at or on LinkedIn. So Steve, welcome, so glad to have you. We’ve done other episodes together other interviews together. But for those who don’t know you what you do, you specialize in helping attorneys. That’s my background practicing law. But you have also written three books about sales and selling. So tell everyone a little bit about who you are what you do.