Stephen Key was able to land a three-year worldwide exclusive deal with Disney, allowing his company to stock guitar picks with Disney images in Walmart and 7-Eleven. It eventually lead to an endorsement by the famous musician Taylor Swift.
Watch this interview as he talks about some of lows and highs:
-He talks about when he felt he was not pulling his weight around the house before his product hit it big.
-What happened when Stephen told his dad he was going to be an artist?
– How did he end up getting distribution in 7-11? You could try this method also.
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Stephen Key is the author of One Simple Idea for Startups and Entrepreneurs from McGraw-Hill and has developed and licensed over 20 products.
Stephen Key is the man to turn with your licensing questions and is the master at licensing. Watch the interview to find out why he calls himself the no risk entrepreneur.
Please Leave a comment Below on one thing you found Most Inspiring or Helpful
Thank you Stephen (and Andrew) for making this interview happen. It is definitely one of my favorites.
Thanks Jeremy. Great to know the details of how he put his license deals together. By the way, how do you transcribe your interviews?
Thanks for listening!
What else did you get out of the interview that you found valuable?
I actually did an interview with the founder of the company that we use for transcription called speechpad.
They have an amazingly easy checkout process so pay attention to it. Here is the interview I did with the founder>>
http://www.inspiredinsider.com/david-feinleib-speechpad-interview/
Definitely leave a comment there and let me know your thoughts.
Wow, thanks!. You are quick. I will check out Speechpad now. I interview mostly corporate leaders, although I have interviewed a few entrepreneurs: Brett Hurt, Farhad Mohit, and Nat Turner, and some old entrepreneurs like JD Power. And it takes me so long to type them up!
What else did I learn? Love your customer. Always ask questions. Do your own research.
You are very welcome and feel free to ask any and all questions in comments and will try to get back to you as soon as possible.
what is the name of your site so I can check it out?
Yes, transcribing will be SO MUCH easier for you. Check out speechpad and that interview.
Thanks for sharing what you learned!