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Today we have Sadie Scheffer founder of Bread SRSLY, it’s the Bay area’s first gluten-free sourdough bread company. The company began late in 2011 after a bout of gluten-free sourdough experiments in Sadie’s home kitchen. The bread is free of any gluten, eggs, dairy, soy, sugar, tree nuts, peanuts, potatoes and some other things I am missing….but I am sure it is not free of good taste! She began to send 40, 60, 100 loaves out into the world, delivered by ladies on bikes. Most weeks she biked 100 miles plus to get the bread out. They are now found in stores all over California and have expanded into Arizona and Idaho including some regional Whole Foods and Safeways. Production has gone from her home kitchen to their 6th commercial kitchen.



Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Sadie Scheffer.
  • [2:55] Sadie talks about designing new packaging.
  • [8:15] Getting certified gluten-free from the National Celiac Association.
  • [10:30] A low moment in business for Sadie.
  • [14:15] Milestones that Sadie is proud of.

In this episode…

They say it’s never a good idea to judge a book by its cover, what about a product by its packaging? Should product packaging be an area of concern for business leaders? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Sadie Scheffer. In her conversation with Jeremy, Sadie explains why and how she changed her product’s packaging, why it was so important to get a “Gluten Free” certification from the National Celiac Association, key milestones for Bread SRSLY, and much more! You don’t want to miss a minute of this engaging episode featuring Sadie!

When was the last time you really put some critical thought into the packaging of your product? Do you think your clients and customers pay close attention to your packaging and branding? According to Sadie Scheffer packaging was so important that she ended up redesigning it to help eliminate concerns about her product. The last thing you want people to do is to make snap judgments in the negative direction about your product based on its appearances alone! Find out why Sadie and her team made the change and how it impacted her business by listening to this helpful episode of Inspired Insider!

Did you know that you can tell a lot about a leader from the way they handle adversity? It’s true! Take a look at some of the leaders you admire, chances are they faced a difficult and challenging time in their career and rose above it. How can leaders like you tap into that same strength and determination? On this episode of Inspired Insider, you’ll hear from Sadie Scheffer as she opens up about a recent low point in the life of her business and how she persevered. While it wasn’t easy, Sadie points to the amazing team she was able to gather around her as the reason why she has been able to keep her business growing and maintaining momentum during a challenging period. Discover more of Sadie’s story and the lessons you can learn from it by listening to this episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out – a group run by myself and cofounder John Corcoran. Rise 25 is application only.

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