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Rick Bayan is an award-winning advertising copywriter and author. His works include the popular business reference book Words That Sell (sold over 300,000 copies). His advertising has helped the explosive growth of two established companies. He also wrote More Words That Sell, The Cynic’s Dictionary, and Extremely Dark Chocolates.





Rick Bayan is best known for his advertising thesaurus Words That Sell; his book, The Cynic’s Dictionary; his political blog, The New Moderate; and his darkly humorous online essays.

The son of Armenian immigrants from Istanbul, Bayan was raised in New Brunswick, New Jersey. Bayan briefly worked as a staff writer at Time-Life Books.

While working as chief copywriter at Barron’s Educational Series from 1978 to 1985, Bayan authored Words That Sell (1984, revised 2006), an advertising and marketing thesaurus that became a standard reference work in its field.

From 1985 through 1999 Bayan served as copy chief at Day-Timers, Inc. There he won six advertising awards and wrote his first book of humor, The Cynic’s Dictionary (1994).
Bayan created The Cynic’s Sanctuary in 1996. He quit his job at Day-Timers in 1999 to write full-time, including a weekly column, Some Cynical Guy, for Upbeat Online from 2000 through 2002.

He later wrote More Words That Sell and expanded the original Words That Sell. Bayan was profiled in Psychology Today in 2006 as the centerpiece of an article entitled “A Field Guide to the Cynic.” In 2007 he launched The New Moderate, a website designed to promote centrist ideas in a political climate dominated by hostile exchanges between the right and left. The first collection of Bayan’s essays, Extremely Dark Chocolates, was published in 2014.

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