Richard Viguerie transformed American politics in the 1960’s and 1970’s by pioneering the use of direct mail fundraising.
He founded American Target Advertising in 1965 that helps multiply donor bases and they have raised $7 Billion for their clients with time tested direct response marketing.
He is also the current chairman and founder of ConservativeHQ.com
Richard Viguerie has been dubbed the “Funding Father of the conservative movement” and has motivated millions of Americans to participate in politics.
What will you learn in this interview?
-What keeps him vibrant and energetic at the age of 81?
-What does he think about when times get tough?
-What were his proud moments?
Business Mentors, Tools, Books mentioned:
Richard A. Viguerie transformed American politics in the 1960s and ’70s by pioneering the use of direct mail fundraising in the political and ideological spheres. He used computerized direct mail fundraising to help build the conservative movement, which then elected Ronald Reagan as the first conservative president of the modern era.
As the “Funding Father of the conservative movement,” Viguerie motivated millions of Americans to participate in politics for the first time. He used a direct mail letter as a powerful tool and George magazine credited this as one of the defining political moments of the 20th century.
Viguerie’s advertising firm has mailed more than 2 billion letters over the past 42 years. Ronald Reagan’s 1968 campaign manager Cliff White and journalist William Gill wrote in their book Why Reagan Won: “In every election from 1966 onward, the Viguerie Company and its score of imitators…brought information to millions of Americans; information that quite often the people could not obtain from newspapers or television or mass-circulation magazines.”
The AFL-CIO News has said that Viguerie “made it all possible” for conservatives, and the Washington Post has called him “the conservatives’ Voice of America.” In 1979 Time magazine named him one of 50 future leaders of America, and in 1981 People magazine named him one of the 25 most intriguing people of the year. In December 1999 he was cited in the Washington Times as one of 13 “Conservatives of the Century.”
Check out Richard Viguerie’s books on Amazon.
Here is Richard on the Daily Show with Jon Stewart:
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