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PJ Jonas is the founder of Goat Milk Stuff which she built in her kitchen into a multi-million dollar business. Her goat milk products business has been featured on The Today Show, The Doctors, and in Oprah Magazine. She runs a farm and is a mother of eight.



Here’s a glimpse of what you’ll learn:

  • [1:00] Jeremy’s introduction to today’s guest, PJ Jonas.
  • [1:50] Software that PJ uses for her business.
  • [4:20] How PJ ended up on a farm.
  • [9:00] Balancing growth as a small business.
  • [12:50] The highest and lowest moment in business.
  • [15:15] What animals are on PJ’s farm?
  • [16:50] How to connect with PJ.
  • [17:40] Parting wisdom from PJ.


In this episode…

How would you handle business growth challenges? Do you have a plan in place? When you are starting out as a small business, you dream of success and rapid growth. But when it comes, it brings with it a whole host of new challenges. This was especially true for PJ Jonas and her family’s business. They had to decide what they were going to do to take their business to the next level. Because they deal with dairy products, they were caught in a tough situation. State regulations forced them to decide if they wanted to keep their business at a small scale level or quickly start putting the pieces together for a larger scale operation, there simply wasn’t any place in between. If you’d like to hear more of PJ’s story and how they were able to overcome this difficulty, make sure to catch this episode of Inspired Insider.

One of the best aspects of running a small business that you started from home is being able to raise your children in an entrepreneurial environment. The values and life lessons that you are able to pass on and instill in your children are priceless. When looking back at their decision to move to Indiana, build their life on a farm, and start a small business PJ Jonas relishes the fact that she built the business for her family as her proudest moment. You’ve got to hear her talk about how much her children are involved in the business, her pride and excitement are infectious! You’ll walk away from this episode with profound inspiration – you can’t miss it!

It’s often said that the best way to ruin a relationship is to get money involved. There are countless stories of business leaders who bring in a family member or even friends only to have it ruin their relationships. PJ Jonas and her family learned this lesson the hard way. One of her lowest moments in business was when she realized that she wouldn’t be able to continue employing some friends she had brought into the business. It wasn’t because they were bad people, it just wasn’t a good fit. Can you imagine that scenario? It was really difficult for PJ and it’s cemented in her mind as one of the most difficult moments she had starting her small business. Hear about how she dealt with that situation and what you can learn from it on this episode of Inspired Insider.

Is the American dream dead? There are many people who seem to think so. From high unemployment rates to stock market instability in recent years it’s fair to say that hope in building something from nothing can be hard to come by for many individuals. But there are those who see things in a different light, entrepreneur PJ Jonas is one of them. PJ and her family found their slice of the American dream through hard work and big goals. She will be the first person to tell you that it wasn’t all smooth sailing. They had setbacks and failures along the way but they persevered. What lesson can you learn from PJ and her family’s story? Hear more about their journey toward success on this episode of Inspired Insider.

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out – a group run by myself and cofounder John Corcoran. Rise 25 is application only.


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