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Today we have Paul Johnson co-founder of Seller Labs with Brandon Checketts. They make valuable tools for Ecommerce Sellers including Feedback Genius, Snagshout, Scope, and Quantify. In the past four years, Seller Labs has grown to more than forty staff and they develop applications for modern Ecommerce businesses. Last year Seller Labs helped their customers transact over seven billion dollars on Amazon.



Here’s a glimpse of what you’ll learn:

  • [1:00] Jeremy introduces his guest, Paul Johnson.
  • [2:00] Paul talks about the ecommerce tool, Scope.
  • [10:30] What problems does Scope solve?
  • [14:00] Common mistakes that ecommerce businesses make.
  • [18:00] Best practices for following up with ecommerce customers.
  • [20:30] Paul talks about launching Feedback Genius.
  • [29:00] Is it best to start a private label business or resell products on Amazon?
  • [31:00] Paul talks about his initial success as a liquidator and where he went from there.
  • [41:30] More common mistakes made by ecommerce businesses.
  • [46:30] Paul talks about SnagShout and changes that came down from Amazon.
  • [55:00] How did the pricing model and direction for SnagShout change?
  • [1:02:00] What are super URLS?
  • [1:05:30] Paul talks about his musical abilities.
  • [1:09:30] Ecommerce tools that Paul recommends.
  • [1:20:00] One trend that Paul sees unaddressed in the marketplace.

In this episode…

What does it look like to build a company with the goal to help ecommerce brands succeed? Where does that motivation come from? What products and tools will come from such a focused and determined approach? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Paul Johnson. Paul goes over how Seller Labs got started, what tools they’ve developed to help ecommerce brands succeed, hurdles they’ve faced along the way, and much more! Make sure to grab pen and paper, you don’t want to miss a minute of this great opportunity to learn from an industry leader like Paul on this episode!

If you want to succeed as a business leader you’ve got be able to communicate effectively what problem your product or service solves for the consumer. Has your organization focused in on the right messaging to put your brand in position for success? On this episode of Inspired Insider, you’ll hear from business leader and innovator Paul Johnson as he goes over how his company, Seller Labs has honed in on messaging that speaks to their customers. Part of the reason why the messaging works so well as Seller Labs is due to the fact that Paul and his business partner have been in the shoes of most ecommerce leader having started out running an ecommerce business. To hear more about Paul’s story, make sure to listen to this episode!

The last thing your customers and clients want is a spammy and over the top pitch to use your product or service. What can you do to make sure that you aren’t turning away potential clients unnecessarily? On this episode of Inspired Insider, Paul Johnson shares some of the common mistakes he sees ecommerce sellers make and how leaders like you can avoid them. According to Paul, it all comes down to following the simple rule, “Market toward others as you would have them market to you.” Join Paul on this episode of Inspired Insider as he reveals additional tips and insights that will help leaders like you stay competitive!

As the ecommerce industry grows and expands, which path is the best to follow, starting a private label business or reselling products online? Which approach will provide the most success and profit? On this episode of Inspired Insider, you’ll hear from ecommerce industry expert and business leader Paul Johnson. Paul opens up about his perspective and why each approach will differ depending on the individual and their goals. He goes over the benefits of starting a private label business and also presents why it can be cost-effective to go the reselling route. To hear more about this fascinating topic, make sure to catch this episode featuring Paul!

What was it that caused you to go into business in the first place? Was it a desire to become the captain of your own destiny? Or was it to become successful and make a name for yourself? Paul Johnson got his start as a liquidator and grew a small scale ecommerce business into the dream that eventually became Seller Labs. That dream became a reality because Paul had the desire to help ecommerce leaders succeed and follow their dream of growing a business using platforms like Amazon. As Paul tells it, he could have kept the business small and nimble to continue generating a sizeable profit margin but it was his desire to innovate and help others succeed that led to more tools and the growth Seller Labs, in part. To hear more about Paul’s story, make sure to listen to this episode!

Resources Mentioned on this episode

Sponsor for this episode

This is part of the Prosper Show Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. They have an amazing conference with some of the top Amazon sellers and industry leaders.


Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out – a group run by myself and co-founder John Corcoran. Rise 25 is application only.

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