Jeremy Weisz: 31:44
Let me and while you’re doing that, I do want to give a big shout out to Chad Rubin.
Patrick Stiles: 31:49
Chad Rubin.
Jeremy Weisz: 31:50
I met.
Patrick Stiles: 31:51
My man.
Jeremy Weisz: 31:51
You mentioned events and we were both at Chad, and I told them I would only mention them on this interview if he had Chad X next year, and he did not agree. He didn’t confirm or deny that. But Chad runs prophecy. If anyone wants to check it out. He’s e-commerce whiz and from a software and a product side.
But yeah, just want to give a shout out to Chad.
Patrick Stiles: 32:16
Yeah, let me give prophecy a shout out because that like, I know a bit about it because me and chatter and a SaaS mastermind together, the guy is crazy smart. One of my favorite people. And prophecy is so amazing because what it does is it uses a custom in-house built LM to optimize Amazon pricing to really kind of find the perfect sweet spot of your price on Amazon to result in the highest amount of profit. So it’s not always about, you know, having the highest or lowest price or the total number of sales or the highest number of sales, but it’s about that kind of sweet spot of profit. So yeah, very cool person and business.
And of course he had a conference for his birthday, and that’s where me and Jeremy met in person for the first time.
Jeremy Weisz: 32:57
Yeah, I called him this morning and I was like, what do you want me to ask Patrick?
Patrick Stiles: 33:01
And oh, yeah, that’s a good one.
Jeremy Weisz: 33:03
And he said, I want him to talk about all the supplements he gave me for my birthday and why he should take them, because I take them every day. But I’m not sure why. And I’m like, don’t worry, I have biohacking.
Patrick Stiles: 33:18
Yeah.
Jeremy Weisz: 33:18
Highlighted on my questions to ask Patrick. So if you’re listening we will talk about all the. I say crazy in a nice way. Crazy stuff that Patrick does.
Patrick Stiles: 33:29
But yeah.
Jeremy Weisz: 33:30
But yeah. But anyways, we’ll get to the stats first.
Patrick Stiles: 33:35
Yeah. Cool. So yeah, I’ll do a quick run through of these. Let me share again. Boom.
You can see my screen.
Jeremy Weisz: 33:41
Yep.
Patrick Stiles: 33:42
Cool. And you see stats right.
Jeremy Weisz: 33:44
Yep.
Patrick Stiles: 33:45
Okay. Cool. Okay. Perfect. Awesome.
So this is just like the inside of my accounts. You can see, like, you know, just like a high level overview of the stats here. And we have, like, different things here that we can see as far as how they’re moving individual videos. Kind of like a high level of this. But this is kind of like the command center for like what’s happening with like my accounts.
But then what you can do is drill down on an individual video. Oh. Excuse me. I yeah, this is what I want. Okay.
I accidentally clicked away from that screen. So this is actually a funnel that I recently ran for our new Conversion Architect accelerator program. So this is where we’re certifying agencies in all of the playbooks, benchmarks, conversion audits, etc. that we run with the big eight, nine, and even ten figure brands that use Viralytics. So we’re certifying agencies so that they can have these playbooks and a bunch of other stuff to basically go out use with their clients. And then we also play matchmaker for those agencies where it makes sense with our users that need help from, like, you know, external resources like them.
So we just launched this funnel and overall this thing bombed. And let me just kind of show you this. Yeah. No, this is this is a dud. So I need to redo it.
But first of all this is the stats. So we can see this blue line is the audience engagement. The green line is going up here in a choppy manner is conversions. I’m going to kind of like scale this down here. So it’s not like too busy and just focus on that.
Jeremy Weisz: 35:15
So it’s interesting in the first what about three minutes like you said.
Patrick Stiles: 35:19
Yeah.
Jeremy Weisz: 35:20
Yeah.
Patrick Stiles: 35:21
So here like yeah. Earlier I was saying we should be at 33% engagement two minutes into the video here. We’re at 13, so that’s terrible. So this one the lead is the problem here is really the big problem. The other thing though is that we had 700 clicks to this.
But a lot of that was our internal like testing and developing like the funnel and stuff from our team. So I’m going to add a segment over here and I’m going to add medium. And now I have different mediums here on this. And I have like social page which for some reason my QA team was using that I have organic, which I don’t know how that wound up here, but then I have CPC and this is going to be, as you can see, 220 plays. So because of that, I’m able to just filter down these stats and then look, hey, what’s going on with my video?
Now if I go back to that two minute mark instead of having what was it, 13%, now it’s 19%. It’s still way below the benchmark of where it needs to be, but it’s better than it was before. So it’s just kind of understanding, like, am I looking at the right data here? Because if not, I’m going to get kind of like lost in, you know, this dirty data, you know, for instance.
Jeremy Weisz: 36:25
So I could see here, like in this case it helps you really. Okay, let’s look at this. Because if you don’t have stats you’re like, okay, well did people drop off. When did they drop off? And you’re like, well, I think I need to improve my my hook and my lead early on.
What would it look like? Let’s say that it looks good. And what other stats have you seen that would indicate okay, the offer is bad or the emotional hook is bad or whatever, that you know, the other things that people have seen to improve.
Patrick Stiles: 36:57
Yeah, absolutely. So. If you’re getting engagement but not conversions then that means you have a problem with emotional transference, right? That you have an engaging story. You have something that’s entertaining people, but it’s not converting people.
So you need to kind of focus on like maybe, maybe like so some people will kind of have like a Hero’s Journey story in their video where they’re talking about like, you know, how they discovered X, y, z, but then like, it might be like, oh, I went and hired this doctor and worked with them like one on one for six months. And now I have this supplement and it’s like, well, how are those two things equal? And it like, and it’s not enough emotional transference onto the other product to kind of be like, hey, and I bottled everything that I learned during those six months into a single pill. You know, that would kind of be like one example where it’s that, you know, it could be where let me see here. I’m gonna pull up.
Something else here. So. Oh, yeah. Well, I guess it doesn’t matter because I don’t have a lot of conversions on this. I could possibly go pull up.
Jeremy Weisz: 38:05
Looking at this. Then obviously you’re okay. I need to change the hook in the lead. What else? Is there anything else that you intend to do after after seeing this?
Or is it too early to tell? You need more data.
Patrick Stiles: 38:20
I’m definitely going to change up the the the the lead for sure. That’s going to be like the number one thing. So what I was going to show you here is that this is another video. And if I’m looking at basically the people who bought this is going to be the audience engagement of the people that purchased. So and this, this video, this is one that ran for a long time.
Jeremy Weisz: 38:42
It generated just the people who purchased.
Patrick Stiles: 38:45
Yeah. So it’s I mean here’s here’s people that didn’t buy here’s people that.
Jeremy Weisz: 38:49
So you could really kind of reverse engineer the behavior of a, of a purchaser.
Patrick Stiles: 38:55
Yeah. So what I would want to do in that case if I’m getting engagement, but I’m not getting conversions or enough conversions is probably the case, then I’d want to come in here and I would filter out all the people that did buy. And I’d look at just the folks that didn’t and like right here, like it’s maybe hard to see on your screen, but there is a little bit of a drop off right here at like 3.5 minutes into this video, and it’s right when we’re showing the stock footage, footage of the co-founder in this business. She didn’t want to put her actual face there. So we used the stock photo, you know, and basically some people are like reacting to that also right here.
This is where the products like kind of reveal is happening and the call to action is happening. So it’s actually having a bunch of drop off there. So right here and not all drop off is a bad thing because if they’re actually clicking the button to go and purchase, that’s great drop off. You actually don’t really care if they watch your video. You care if they buy.
So separate out separating out the buyers and non-buyers here is going to be really powerful for you to be able to be like, okay, they’re dropping off here. Maybe I didn’t do enough, you know, kind of like selling or emotional indoctrination here before this. So that’s kind of like some things that I would look at. They’re their little hard to say on this one because it’s early days. I will say that we’re dropping the call to action at 18 minutes or so, and I have two videos here pulled up.
I’ll talk about that in a second. But because we’re doing a split test. So here is roughly where the call to action is being dropped in this video, where we’re kind of allowing them to take the next, next step, which is applying to become a certified agency partner through our Conversion Architect accelerator. And we have 8% engagement on one video, 6% on the other. It’s just not enough, you know, engagement.
So, you know, we could focus on changing the video of everything that happened before that, or we could just drop the button sooner. So that’s something that else will try. And this is actually something that we have from our own data that, you know, we found that the best converting videos have a call to action, drop 35% into their video. So and the worst converting videos have at 70% in their They’re interesting. Yeah.
So and then the other thing I’ll just talk about here is that looking. So here I have this segment applied and I have two videos pulled up. So let me just turn off some of the stuff. So we’re only looking at paid traffic to the two different videos that we ran in a split test. And we can see that, you know, 18 minutes into the video, we have five viewers on one or no.
Five viewers on both of them. So it’s just like they’re kind of equal there in terms of engagement at this point in the video, although they are different links, so one’s about 45 seconds longer, but it’s just it’s just very, very low. So that’s actually amazing because we got seven people to watch the video and book a call. So what that means is that basically we got 70% of the people that made it to this point in the video, wound up taking the next step and booking a call. So these people are very interested.
I was talking to to a partner about this recently and he was saying like, well, you kind of want to drop the call to action when they’ve heard enough that they’re interested, but not enough that they’re like, ready to buy. Because in this funnel, we’re driving towards a phone call, we’re driving leads. So it’s kind of like, okay, let the sales team do their job.
Jeremy Weisz: 42:15
Yep.
Patrick Stiles: 42:16
Yeah.
Jeremy Weisz: 42:18
I do want to talk us about some use cases. Let’s talk about V shred for a second.
Patrick Stiles: 42:25
Yeah. Let me share all their secrets.
Jeremy Weisz: 42:27
I’m joking.
Patrick Stiles: 42:29
Yeah. Yeah. Nick and Kevin, they would not like that.
Jeremy Weisz: 42:35
How do they use Vidalytics?
Patrick Stiles: 42:37
They use it in their funnels. So, yeah, they are buying ads and driving it into a funnel. And there’s a bit of video that is basically turning that click into a customer. So yeah, getting too specific on any like so I do know some more things specifically about their overall funnel, both on the ad side and things that are happening once the click happens. I wouldn’t want to get into that too specifically, even though it is kind of in the public domain.
But yeah.
Jeremy Weisz: 43:05
I get it. Yeah, I saw them or someone from their company speak at Justin Goff and Stephan Giorgi had an event years ago. Copy accelerators, I think you know.
Patrick Stiles: 43:18
Both.
Jeremy Weisz: 43:18
Of them. Yeah. And I think you were there also. Right.
Patrick Stiles: 43:21
I was there. We we did not meet there, but I was at that event. It’s actually like ten minutes from where I live now in Austin. And yeah, that was Nick, their CEO, I believe. And yeah, phenomenal talk.
Jeremy Weisz: 43:35
Who are some of your favorite copywriters and direct response marketers?
Patrick Stiles: 43:40
My favorite I mean, I grew up on John Carlton. He’s going to be near and dear to my heart always. If I didn’t discover John Carlton, I probably wouldn’t be sitting here doing what I’m doing today. Yeah. And I just really like his style and everything like that.
So he’s my favorite. Dan Kennedy’s probably second as far as like formative kind of copywriters. So. Yeah.
Jeremy Weisz: 44:02
Totally. Actually there is I did do a interview, a panel interview. It was Brian Kurtz, John Carlton, and Richard Armstrong. I think you’ll like that. And I just let them riff on each other.
And so I just sit back and relax and enjoy. So you’ll like that one.
Patrick Stiles: 44:22
That was on the podcast.
Jeremy Weisz: 44:24
Yeah. On the podcast. Yep.
Patrick Stiles: 44:25
Fantastic.
Jeremy Weisz: 44:26
Yeah. I’ll send it to you. Like it? And then I don’t know if there’s any other instructional things you want to talk about with. I know we you talked about John Benson’s used it.
Frank Kern acquisitions comm has tested it. Any any interesting things on how people are using it or what they’re doing there?
Patrick Stiles: 44:45
Sure. Acquisition com is testing it right now, and I can tell you that it’s going well. So that’s not like a past tense type of thing. But yeah, you’re just kind of asking if there’s any other kind of, like.
Jeremy Weisz: 45:00
Yeah. Any stories of I know you can’t share, like, data or things that they’re specifically doing the campaigns, but like how people are using it because like, I know you’ve seen they could also throw it up on YouTube. Right? Could they do a million things? But they choose to test on yours.
And I’m sure there’s some key features maybe they have found are beneficial for them.
Patrick Stiles: 45:25
Oh, sure. I mean, we have like a rapid engage bar that like is it looks like it’s seeking bar, but it’s not. It moves faster at the beginning of the video and then it kind of like slows down to the actual length of it. We have focused full screen that will take up the entire browser, but not the entire screen. And why that matters is because on a mobile device, it’s going to not add in the controls like the seeking bar, which a native player, which is what happens when the video goes full screen on mobile, will always do that.
So yeah, those are those are needle movers. There’s also some really kind of cool stuff that we have innovated and other folks don’t really have this, which is interactive videos. So being able to basically have a fork inside your video, I can actually show you hold on here if you got. All right. Cool.
So this is actually one of our funnels to get a lifetime account of Vidalytics for 97 bucks. And what it is is it’s this video that’s playing and then it reaches this point. And then it has a question. And in this video it’s kind of a silly example, but I’m like, oh, I’m so glad you’re here. I’m running late.
Which shirt should I wear? And I’ll tell you right now that the options in case for the folks that are just listening, it’s Hawaiian shirt or white shirt, Hawaiian shirt wins two two over the white shirt. But then you click that and then immediately starts playing the next segment of the video, which now has me wearing that shirt. This is something really cool. We have a really big user that is testing this and they were like, these results are so incredible that like, is this the interactive functionality here in your smart feature, or is this something that we can replicate throughout all of our funnels?
So this is something that I think is going to become bigger and bigger as like the production of video becomes easier with AI. And of course we’re working on our own AI features. I can show you this right here. So a moment ago I was running through all of our stats and like, I’ll do that for users. And one of the number one questions that I get is like, can we hire you?
And the answer is no. You could use my software and work with my team. And you know, I’m in the background if you really need me. But what we’re doing is we’re building all of that analysis into AI. So we’re going to pump not only the stats from an individual video, but also our benchmarks into AI, and then spit out a report that basically allows you to not have to do any kind of thinking, because the future of SaaS is going to be about results.
And it’s not like, let me log into your tool and learn how to use it, but it’s going to be like, what should I do? What can I do to increase my revenue or whatever? You know, the ultimate benefit is. So this is actually one from that Conversion Architect video that I was showing you earlier. And this is like a report, a report that kind of spat out after analyzing, you know, you know, tens of thousands of data points just on that one individual video with 200 plays.
So this is like kind of the future of where we’re taking things and really excited about that.
Jeremy Weisz: 48:26
You know, Patrick on on software in general, you know, it’s been an interesting SAS journey, I’m sure. I’m just curious, some of your favorite software in tech that you use.
Patrick Stiles: 48:39
Oh, sure. I’m really geeky on productivity tools. So I am now trying to re adopt OmniFocus for like the 10th time in my life. I’ve never fully really kind of ran it at at scale, if you will. But yeah, so OmniFocus is something I’m using a lot.
I like Scrivener. If I used to write a lot of copy, I don’t as much as I used to, but I it has this scratchpad feature that will like with a keyboard shortcut, it’ll pop up on my screen and float on top of all windows. So I’m constantly taking notes in that thing all day long. I also use timing. I think it’s timing app, but it’s a time tracker for Apple devices.
So Mac and iPhone. It is fantastic. I’ve used it for several years. So when people say like, how long did this take? Or how do you spend your time between these different areas?
I can answer them like down to the second as far as like where my time is going. What else? I also use paste. It might be paste. I don’t quote me on that one.
But this is like a clipboard manager, so it’ll just remember everything that I’ve copied and paste for like as far back in time as I want to. So constantly.
Jeremy Weisz: 49:49
That’s helpful because I feel like, oh, I copy this. Oh, I go back and I copied something else. So like, it’s the last thing I copied.
Patrick Stiles: 49:58
Yeah, yeah. Nice. Yeah, exactly. Yeah. So I like ones like that.
And then clickup, we use clickup.
Jeremy Weisz: 50:05
Big fan of ClickUp. One of the things, one of the things that when I was talking to Chad and you’re like, what is he going to say here? Indeed is. We were chatting about this. It’s like, how does addiction show up in other parts of your life?
And and he asked specifically, well, how is it maybe your journey helped you, but how how is the addiction? And we could talk a little bit about your background too, if you want. Sure. It’s it’s pretty crazy.
Patrick Stiles: 50:39
You know.
Jeremy Weisz: 50:41
That’s that’s putting it lightly. Yeah. How does it how does it show up the addiction piece.
Patrick Stiles: 50:46
Well, I think to give the folks at home a little bit of context on this is. you know, I was a hardcore drug addict as a teenager. And what that looked like was I started using drugs at ten. And yeah, like Jeremy said at the beginning of this, I, you know, was expelled from school multiple times. I was in and out of jail.
I was injecting crystal meth, among other things, every single day. By the age of 16, my best friend died at the age of 17. At 19, I was homeless, shooting dope, dating a prostitute, getting a high speed chases with the cops, and ultimately got a criminal record that, you know, has followed me for the rest of my life. You know, I’m not Trump. This thing actually holds me back.
I mean, like, I’ve been denied like apartments, you know, jobs, all kinds of things like that. So that type of stuff. Right. The the criminality as a byproduct of my addiction absolutely forced my hand. And not only like where I lived, but where I worked, and ultimately becoming an entrepreneur because I didn’t have many other choices.
I, you know, I dropped out of high school, but I went back and completed a degree in finance, and I loved it. And I would have loved to like, you know, work in investment banking or something like that, but it just totally wasn’t in the cards for me. I got a life and health insurance license. I couldn’t get a job even though I had the licensure. There was a lot of things like that.
So being able to kind of go into entrepreneurship, something that was as exciting as doing drugs, because let me tell you, when I was on the street and I was shooting dope with one eyed homeless Bob, you know, or getting in high speed chases, you know, or hanging out with, you know, the cast of characters that you would associate with that type of situation. It was exciting. It would it wasn’t always fun. It nearly was never safe. But it was exciting.
And going from that to then, like trying to get your life together, it’s really boring. You know, it’s like driving 100mph on the on the highway and then you, like, slow down to like ten miles per hour. It feels like you’re walking and you pretty much are. So you know, that’s you know, it’s served as this thing that’s been like very kind of a, you know, as an anchor and something that’s like engaging and stuff like that. And you know, this and I’m sure you know, anybody out there that started a business knows that it is hard.
It is just a constant challenge, one after another. So how has it helped me? It’s helped me from not completely destroying my life. The times that I have picked up a substance and like, you know, not been sober, which, you know, of the last 24 years I’ve been sober 17, 18 years. So I’ve definitely been more on the straight and narrow than I haven’t been.
But, you know, it’s the times that I’ve gotten off track. I’m like, whoa, whoa, whoa whoa, wait. I gotta get back to my business because I want to build something big. Because I wasn’t put on this earth to get stoned and watch television on the couch. But to do something, you know, impactful.
I want to know, you know, how far I might be able to go in life.
Jeremy Weisz: 53:38
What helps you? I mean, I feel like with addiction, there’s always going to be urges or temptations Regardless, what do you how do you kind of combat that on everyday or weekly basis even thoughts wise. How do you what do you what’s that process look like for you?
Patrick Stiles: 54:00
You know, it depends on where I’m at. Like with recovery and substances like in general, because it can be the type of situation where I’m just like kind of like cruising smooth and it’s not so hard. There’s other times where like, you know, if if I’ve fallen off the wagon, then it’s like, yeah, I want to get loaded up, you know? And it’s actually like, oh man, that sounds so great. But a lot of the time it’s battling what are considered the process addictions, which would be things like food, sex, porn, TV, sugar, also gambling.
That’s not one I’m afflicted with. So it’s like the only addiction I don’t have. Yeah, but yeah, The process. Addictions are the ones that are really hard. And I was actually reflecting on this recently because I work with a functional medicine doctor as part of like my health optimization, and she recently suggested that I try GLP one Tirzepatide.
So I’m actually doing that. I’m not terribly overweight or anything like that, but it’s just.
Jeremy Weisz: 55:04
From like a cravings perspective.
Patrick Stiles: 55:06
Yeah, it’s supposed to help with like addictive impulses. So I was like, yeah, I’ll try it, I’ll try anything. And yeah, if it comes in a needle and I get to stick it in my body, I am game. So yeah, but you know, it’s, it’s the things where. So we were so we met and we were talking about how it’s going.
Right. I’ve been on it a few weeks. And what, what it is, is that I just refuse to not grind. I refuse to not be ambitious. I refuse to not swing for the fences.
And I live a pretty extreme life, you know, just like a lot of entrepreneurs, that it’s just, like, atypical. It’s not like I shut my computer at 5:00 pm, p.m. Monday through Friday, and I do not think about work ever again. You know, until I’m like, you know, back in the office. It’s not like that at all. So I’m always grinding and I burn out as a result of that.
And then the next thing is, is that my coping mechanisms can be bad where, you know, I’m reaching for sugar or TV or fill in the blank. And then those things become obsessive. And I find that in life I’m either on a vicious cycle or a virtuous cycle up. And it’s one or the other. There is no coasting, because if you’re coasting, you’re technically going downhill anyways.
But yeah, so it’s watching out for those types of things and trying to get better habits in there. So like, you know, the last week I started really intense kind of like workout program. And I’ve been like very overtrained underslept undernourished, like 1500 calorie deficits and some other stuff. And I was just super, super burnt out.
Jeremy Weisz: 56:37
Is that because of the. The GLP drug that you just aren’t hungry at all? Or are you actually restricting your diet on purpose?
Patrick Stiles: 56:48
On purpose? Okay, absolutely. On purpose? Yeah, I can pick out.
Jeremy Weisz: 56:52
The other ones. I can relate to the not eating as much. No, but like the overtraining, not sleeping as much. Yeah, yeah. You could put my name on the list for that one for sure.
Patrick Stiles: 57:01
Yeah. No, it’s it’s intentional. I’m actually going to dial it back a little bit, but what I was going to say is last night, like, absolutely every single vice sounded amazing to me. And you know, but like, you know, I ate a pint of ice cream and I was still on. I was still in a calorie deficit for the day with 900 calories of ice cream.
But it’s like, you know, kind of watching out for things like that. So it’s like today it’s like, all right, I logged my food. Normally when I might do that, I might not log my food. And then I’m like not paying attention to my calories. And then like, you know, and I just like kind of compound the decision there.
So trying to just make sure that I don’t go completely off the rails is kind of like the M.O. these days.
Jeremy Weisz: 57:39
So I do want to talk about biohacking supplements that you’re doing and, you know, on that topic. For me, I’ve been pretty strict over the past year because I do find like the sugar cravings and things like that. But what I do is I’ll do and this is I didn’t come up with this. I have a virtual personal trainer, Glen Dawson. Shout out to Glen who signs me things, but I’ll do a cheat day every 3 to 4 weeks and probably eat 10 to 12,000 calories on that day.
And so I find that afterwards I’m like, I literally don’t want to eat that stuff for like another month. So, you know, like, so I am going to town for a day and then, you know, maybe the next day I don’t eat for like a half a day, but then I’m pretty strict the rest of the, the rest of the three, four weeks. So it gets it out of my system. And then, you know, that creeps that comes back around. I want to eat like three loaves of banana bread, seven cookies, three peanut butter and jelly sandwiches, a giant thing from Jersey Mike’s and and a slew of.
That’s for just for lunch. So that’s what I do.
Patrick Stiles: 58:53
I’m so glad I’m on a GLP one listening to that list of food. I think I’ve had like 500 calories today. I definitely would be hungry.
Jeremy Weisz: 59:00
Oh yeah. So talk about some of the supplements, some of the biohacking stuff. And I’m always interested in this stuff as well.
Patrick Stiles: 59:08
Yeah man this.
Jeremy Weisz: 59:08
Is what you talked about in chat as well. So.
Patrick Stiles: 59:11
Oh yeah that’s right. Yeah. That was actually a really fun talk that I did like with like no kind of like business interest in it at all, but just like a passion in biohacking. But yeah, that talk was kind of using Peter’s attia’s framework of mortality of the four most likely causes of death, if you’re not going to be a heavy drinker or texting and driving.
Jeremy Weisz: 59:32
Yeah, I did listen to outlive. People can check it out. Peter, his book, Outlive: The Science and Art of Longevity.
Patrick Stiles: 59:40
Yeah. So yeah, I mean like so I think that’s a really good framework because if you’re not covering the basis or the basics, then there’s no point in doing all this like bleeding edge stuff. You know, which is kind of hard for me because I think people want to do like, oh, I want a cold plunge and hyperbaric and, you know, infrared sauna and like, whatever. But it’s kind of like, how’s your sleep? How’s your diet, how’s your exercise?
What’s your VO2 max? So those are things that are like very kind of foundational and stuff.
Jeremy Weisz: 1:00:07
It’s not as sexy as like yeah.
Patrick Stiles: 1:00:10
Yeah, right. Yeah. Sleep diet exercise. It’s it’s the three basics, right. So yeah, talking about some of this stuff, I’ve been to Bio Graph, which is a facility in Northern California that Peter Attia is actually the chief medical officer for.
And that’s they did a bunch of testing on me. But the thing that was like the most special that I got done, there was a CT angiography. So a Heart disease has killed most of the people in my family, and I’ve always had very high cholesterol. Until recently, I just went on a statin. But I went there and my arteries are super clean.
So yeah, I basically had like no buildup of plaque. So. And I was very young to get that. Like I had to kind of like, you know, convince them to give it to me, even though I was like paying for it already. But that was really.
Jeremy Weisz: 1:01:01
I feel like that stresses me out. Not knowing that actually stresses me out.
Patrick Stiles: 1:01:07
You know what the number one symptom of heart disease is? Heart attack. Okay. That means the way that people are finding out they have heart disease is by having a heart attack. That’s what you call too little, too late.
So yeah, that’s that’s not a good thing. Yeah. But so CT angiography was super interesting. Also recently, one of the reasons I started working out so hard in the last week is that I’m now injecting some, some peptides not to glp1, But ipamorelin and tesamorelin and these are peptides without kind of getting into the nuance. But, you know, in short, a simplified kind of explanation is that they help your body produce more human growth hormone.
So as a result of that, you know, you want to like dial in your macros, work out. That’s what I’m doing. But you don’t want to take human growth hormone if you have what, cancer because you’re going to feed the wrong cells. Lance Armstrong, actually, when he got testicular cancer, he said it was the only year that he had taken human growth hormone. So what I did and, you know, cancer is obviously one of the big four things that can kill us.
So I did a bunch of cancer screening before I started taking these peptides. And I’m going to do this absolutely every single year, even if I’m not taking these peptides. It’s like skin cancer has like a 99% survival rate cure rate because you can see it. So you catch it at stage zero, stage one. And you know, cancers that are caught that early have a really high cure rate.
This is the same thing with Pancreatic cancer. One of the reasons why it’s so deadly, in addition to be hard to operate on, is that it’s just because of where it is in the body. People don’t find it very often. They find it later, you know, when it’s actually, like, exhibiting like, symptoms. So what did I do for cancer screening?
I did a liquid biopsy with the Gail Grail gallery test. I did a MRI with Nuvo, and I obviously look at my skin, and then I did a colonoscopy. I was 40 when I did the colonoscopy. I just turned 41. And so I’m early.
And you know what? I had three polyps and the type that would turn into cancer. And, you know, it’s not a guarantee on these things. It’s going to be between 10 and 40%. I don’t remember which type they were.
So I can’t tell you the exact probability. But if you know, it’s now kind of 45 that they recommend colonoscopies. But it used to be 50. And here’s the thing. At 40 years old, if I had a polyp that could turn into cancer.
It is a slow growing cancer. So like, you don’t need to worry about colon cancer too much as long as you catch it early, because it’s not very aggressive typically. But, you know, basically if I’d waited until 50, which is some of the guidance on these things, it might have been too late. And that is what you call dying from something stupid. And the reason why you got to stack these things is because these different cancer screening modalities have different like effectiveness for different types of cancer.
So like colon cancer, you can’t really do with an MRI because it’s looking at your colon. And it might mistake fecal matter poop for cancer or vice versa, you know, so you actually need to do a colonoscopy on that one. And same with the liquid biopsy and some other things. And then I could keep going, but I’ll stop there.
Jeremy Weisz: 1:04:19
No, it’s interesting to hear. And then some of the stuff that you do therapeutically.
Patrick Stiles: 1:04:25
Oh sure.
Jeremy Weisz: 1:04:26
And supplement wise because you do a lot of different things.
Patrick Stiles: 1:04:30
I do a ton of shit, I really do. So I mentioned some of the peptides I do. I also went to Amazon.
Jeremy Weisz: 1:04:36
And then do you have like what’s your medical team look like? Is that like, okay, I have a functional medicine doctor. I have a cardiologist. Like who who’s on your kind of advising on these things?
Patrick Stiles: 1:04:47
Yeah. So the core team is me and my functional medicine doctor. And then I also have a personal assistant. And she helps with some things of like scheduling tasks, mailing in labs, messaging my doctor, ordering my supplements, making my pill packs because I take about 100 pills a day. So it’s like time consuming to prepare all these pills.
So so that’s like kind of the team, but like then I might go to a place like Biograph. I have like a regular PCP through like, like traditional insurance, which is pretty much worthless. But I have it, it’s kind of more like catastrophic, you know, like if something really bad happens just to cover the bills. So I have that. But that’s really, I wouldn’t say part of the core team, but I might go to a place like Biograph, I might go to a place like gaming clinic.
You know, I was recently doing neurofeedback, so there’s some things like that. But I kind of have typically been bringing it back to my functional medicine doctor. I’m actually at the point where I want to add in like another kind of like go to person that’s focused more on like longevity and peptides, more of the kind of like bleeding edge biohacking type stuff. Because my functional medicine doc, she’s a bit more kind of holistic and conservative in those types of things. She’s super savvy, way better than like a traditional doctor.
But yeah, I mean, and we’ve we’ve made great strides over the last six years of things that we’ve dialed in. And then some of the things I’m doing is, I mean, I have like a massive protocol around sleep, you know, whether I follow it every single night is a different story. But yeah, it’s it’s, you know, tracking my sleep with an aura ring. I have a sleep me pad on my bed. I have a luxury organic plush avocado mattress.
I have a split king. So my girlfriend moving around doesn’t bother me on her side of the bed. I slept with earplugs, eye masks. I take a sublingual one milligram melatonin, and then I take, I don’t know, maybe ten, 12 pills to go with that of various things. Actually, probably more than that.
I’m looking at the list right now, but I take a fistful of pills that, you know, basically calm me down in a variety of different ways. So that’s sleep. I have a sauna, cold plunge. Those are great.
Jeremy Weisz: 1:06:53
Sauna often. Do you recommend doing that? The sauna?
Patrick Stiles: 1:06:57
Well, the sauna one I recommend traditional sauna because that’s where the data is, where infrared is just newer and hasn’t been studied as in-depth. So like the things of like reducing all cause mortality or dementia like that has been exhibited with traditional sauna. When you’re doing it for 15 to 20 minutes, 4 to 7 times a week, that’s on traditional sauna. So that that would be the recommendation is basically what that study out of Finland found. I think they’ve they’ve followed over 10,000 adults for 18 years and saw something around like a 6566 drop in all cause mortality and dementia, respectively.
Which is wild. That is a massive stat. So yeah, for dementia risk. Sauna is a big piece of that. I went to a clinic and had a spec scan earlier this year, so they put radiation in my body and studied my brain and basically found out that I have a bunch of regions of my brain that are under oxygenated.
So I have reduced blood flow in a bunch of different areas. So that’s super concerning the type of thing that could lead to dementia, or might even be some type of like indication of early symptoms or like pre-symptomatic. So I’m doing a lot of things for that. So I own a medical grade hyperbaric chamber. So this is like FDA cleared.
You know, it’s it’s a pretty badass piece of equipment. So I do that as much as possible. I do the sauna like I was mentioning, I’m doing neurofeedback. I’m also doing peptides to help with like neurogenesis and brain recovery. And those are ones that I think actually a lot of people might want to get into, not just if you go and get a bad spec scan, which most people are not going to do.
It costs about six grand. But you know, anybody, especially as we get older, it’s like or if we’re taking nootropics and other things like that, it’s like you want your brain in tip top shape. So I’ve taken cerebrolysin, which is derived from pig brains. And this is something that is a prescription drugs in other countries. It’s not really available in the United States.
So you gotta like I think I send crypto to Kazakhstan or something like that and they send it to me.
Jeremy Weisz: 1:09:04
That’s amazing.
Patrick Stiles: 1:09:05
Yeah. And then.
Jeremy Weisz: 1:09:08
By the way, I’ll give a disclaimer for all this. You can contact your health professional. Yeah.
Patrick Stiles: 1:09:13
Yeah. I’m not a doctor. This is not medical advice. This is what I’m doing. Yeah.
Yeah. Yeah, that’s a good idea. I probably should have started with that.
Jeremy Weisz: 1:09:20
Well, we’ll give a disclaimer there. I mean.
Patrick Stiles: 1:09:23
Yeah, yeah, yeah.
Jeremy Weisz: 1:09:24
Even though it kind of goes without saying. Do your own due diligence.
Patrick Stiles: 1:09:28
On the pig.
Jeremy Weisz: 1:09:28
I’ll just.
Patrick Stiles: 1:09:29
Derivative.
Jeremy Weisz: 1:09:30
From.
Patrick Stiles: 1:09:30
Catholic standard.
Jeremy Weisz: 1:09:32
Yeah, yeah. You know, I always think of 80, 20, 100 pills. If you had to only take ten. Oof! Which which ones would you be?
Okay. This is this is a must.
Patrick Stiles: 1:09:49
Probably the sublingual melatonin. I think that really helps. I’ve taken that for like 16, 17 years. I’m looking at my list here and trying to decide, you know, I like boron because I had high. This is good for the men.
Like over 40 or really any men. But I had high. What is it? Sex bind. It’s sex hormone binding globulin s h b I had high SHBG, but low testosterone.
And what that means is that it was kind of like a it’s so like my SHBG was binding to my free testosterone and driving it down. So my testosterone markers were good, but my free testosterone was super low, really bad. And that basically means that it doesn’t matter what my total test test is, because I didn’t really have any floating around in my system for my body to use, so I started taking boron. Oh yeah. I also have a PhD researcher out of Canada that does some work for me, but we’ve been very inconsistent in us, like getting into a rhythm.
In the past, I’ve also had like a health coordinator, kind of like a personal assistant dedicated to just health optimization. But right now I don’t have one. I would love to get a new one. So if anybody wants to be my health coordinator and is really geeky about biohacking, you can contact me. But so my PhD researcher guy in Canada, he recommended boron, and I immediately noticed a marked difference in my morning erections.
So that was cool.
Jeremy Weisz: 1:11:15
That should have been the I should have led with that. The lead on this interview should have been like that statement.
Patrick Stiles: 1:11:23
That statement, you could chop it up.
Jeremy Weisz: 1:11:25
Like if you want to hear. What?
Patrick Stiles: 1:11:27
Yeah, right.
Jeremy Weisz: 1:11:28
Wait till the end.
Patrick Stiles: 1:11:29
Who cares about $3 billion in video revenue? Yeah. So. So what do we got? We got melatonin.
We got boron. I don’t know what else, man. Probably. Probably like a fancy liposomal curcumin would probably be something just for inflammation. Definitely an omega three.
Especially for a guy like me with my brain. I think vitamin K is super fantastic. Not only is it synergistic with vitamin D, but it also is going to transport calcium from soft tissue to bone. So the calcification of arteries is going to help mitigate that and even reverse it is my understanding. So it can move it out of those things.
It’s also calcium in the brain is thought to be linked with Alzheimer’s. So that’s a thing for sure. I’ve had low D3 and I think that’s really problematic. I think a lot of people probably have that. So that’s concerning.
Yeah, I don’t know. That’s some of them. I’m curious.
Jeremy Weisz: 1:12:31
Go ahead.
Patrick Stiles: 1:12:32
I was going to say this one’s really nerdy. This isn’t one that’s super applicable. But I’ve had high reactive oxygen metabolites in testing, which I don’t know how accurate and useful this test is that I’ve done a few times from Infinity Aging SOS. But it does a lot of other things, including senescent cells, which is one of the signs of aging. So anyways, because of that, I take a lot of antioxidants.
I take a lot. I think milk thistle is good for most people to just detox the liver. It’s just like super proven to do that. And then I’ll I’ll end on this, at least for the supplements is. A probiotic.
Actually I’ll, I’ll throw in a few more. I do a liposomal CoQ10 and a liposomal B complex And I think those are good.
Jeremy Weisz: 1:13:21
Do you prefer, I mean, do you from a probiotic standpoint, I’m curious, do kombucha or any fermented foods or mostly just supplement side?
Patrick Stiles: 1:13:31
I’ve done a lot of fermented food. When I was living in Argentina, I was making my own kefir, which was like a fun experiment. Yeah, I’ve made, like, sauerkraut and stuff. Yeah.
Jeremy Weisz: 1:13:40
Kombucha for like six months until it looks like a big science experiment. And my wife made me take it off the counter, but. Oh, yeah. But yeah.
Patrick Stiles: 1:13:47
Oh, yeah. Oh, yeah. The Scoby is gross looking. So yeah, for people that don’t know, that’s kind of like a fungus. Like a mushroom thing that lives in this jar of kombucha and ferments it.
Right? Yeah.
Jeremy Weisz: 1:14:00
Yeah, it looks like a crazy science experiment, but it’s totally healthy. Tastes good, and I flavor it with, like, you know, you put, like, one raspberry in it, and it just flavors the whole thing.
Patrick Stiles: 1:14:13
I, I worry about the caffeine. I’m super sensitive to caffeine, so I don’t do a lot of camping.
Jeremy Weisz: 1:14:18
Yeah, I do, caffeine free. I do not have any caffeine.
Patrick Stiles: 1:14:21
Oh that’s cool. That’s what I should do. I should get a Scoby and make my own.
Jeremy Weisz: 1:14:24
Just I mean, the only ingredients really is the green tea. You know, you just get a caffeine free tea, sugar, the scoby, you know, and then flavor it afterwards. Yeah.
Patrick Stiles: 1:14:38
Yeah. Okay.
Jeremy Weisz: 1:14:39
Yeah.
Patrick Stiles: 1:14:39
So there’s probably trace amounts because there’s probably is.
Jeremy Weisz: 1:14:42
Yeah. But I don’t yeah I don’t do any caffeine either. I’m curious. Protein. You know obviously Peter Attia talks a lot about that.
What are you doing from like a I mean let’s put aside actual food. Like that’s probably the best way to get protein with fish and chicken all that. But I’m curious, do you are there any protein powders or bars that you like? Because, you know, as a busy entrepreneur, I’m always like, yeah, I always ask people what they do for that and what they like.
Patrick Stiles: 1:15:11
My personal assistant a big part of her job is food prep, so she’s making a bunch of chicken. So I’ll get like Mary’s organic pasteurized chicken thighs because it’s going to be higher in keto. And like the dark meat, I think a little healthier cooking in the Instapot prepare that. It’ll be in the fridge with a bunch of other salads. So typically the evening meal for me is a salad with chicken on it.
Then I also do like soft boiled, high quality eggs. Those are good. I’ll do beans, quinoa, lentils, things of that nature. I have recently been doing Maui Nui like venison sticks, but I was GPT ING this and it turns out they’re ultra processed because they have some like encapsulated citric acid thing in there. So I’m going to look for like a paleo fermented, not ultra processed.
Jeremy Weisz: 1:16:02
So you steer away from protein powders. And and I do some bars like I’m curious what do you like.
Patrick Stiles: 1:16:08
I do some I don’t know if I know many of the brands that well, but last year I did several months of being vegan. That’s when I met my girlfriend. I was like, super fit. Running eight miles at a time. Like vegan.
Yeah. All kinds of things going for me.
Jeremy Weisz: 1:16:23
And you were vegan, and now you. You eat tons of meat.
Patrick Stiles: 1:16:28
Yeah, I I’m, I’m aiming for. Yeah. And I also do marine collagen from Vital Nutrients, although they got acquired by Nestle. And that’s kind of the devil. So I’m going to be moving away from that brand.
But yeah collagen is good but it doesn’t have leucine in it. This is actually something I was literally talking to my doctor about yesterday. And leucine is critical for the growth of muscles. So she was saying that like she only gives collagen like half credit for the protein goals. But yeah, she was actually saying pea protein is probably the best vegetarian protein because it’s going to have that leucine in it.
Jeremy Weisz: 1:17:06
There’s a video it’s from like nine years ago or ten years ago. JP Sears, have you seen his stuff before? For?
Patrick Stiles: 1:17:14
Yeah, I know the guy is.
Jeremy Weisz: 1:17:15
If meat eaters acted like vegans. It’s a very funny video. Nice people to check it out. One last Patrick, first of all thank you. It’s always great chatting with you.
Patrick Stiles: 1:17:27
Likewise.
Jeremy Weisz: 1:17:28
And you know, I feel like I could absorb this for for a long time. But my last question is really just some of your mentors and some of the people you’ve learned from throughout the years in, in business that have been influential for you? It could be, you know, people personally, or it could be just you’ve mentioned a few kind of mentors like John Carlton and Dan Kennedy. So some of your favorite mentors throughout the years for business?
Patrick Stiles: 1:17:57
Yeah, I think like so like, yeah, like I’ve studied people like John Carlton and that’s been fantastic. But I’ve also like tried to make friends with people that are like further along than I am my friend Sam and Damien. Chad, you know, Obviously they come to mind. Me and Chad are in a mastermind, so everybody in that group is super smart. But yeah, those those folks have been fantastic.
Mike Colella, who unfortunately passed away.
Jeremy Weisz: 1:18:26
He did really?
Patrick Stiles: 1:18:27
Yeah.
Jeremy Weisz: 1:18:28
Oh my God.
Patrick Stiles: 1:18:29
Yeah. Founder CEO of Adbe. Yeah. So him and I started.
Jeremy Weisz: 1:18:34
I’ve talked to him before a bunch of times in the past I had no idea. Yeah.
Patrick Stiles: 1:18:38
Yeah. This was in 2021. So you’re you’re a little behind.
Jeremy Weisz: 1:18:42
I’m way out of touch. Yeah.
Patrick Stiles: 1:18:45
Yeah. We were I talked to him I think like two days before he passed, we had started like a little SAS mastermind together and we had like maybe half a dozen eight people in it. And he was just so smart. I learned so many things from him. Additionally, I’ll also say Jeff Fisher, PhD, he’s out of North Carolina.
He is a business coach of mine. And Jeff is super interesting because he is a PhD psychologist, so he’s super savvy in a lot of different psychology topics psychodynamics, psychometrics, things, things like that. But he’s also got an MBA from NYU. He was a former Wall Streeter and he was the CEO of multiple hedge funds. So he is very savvy from a business perspective, but also very psychologically minded.
There’s like never really been a business situation that I brought to him and he didn’t understand like the mechanics of like the business side of it. So, you know, that’s been great. He’s been on retainer for three years running, and I just referred him out to one of my good friends yesterday that was asking for somebody like this. But Jeff has literally changed my diapers at times, and he’s helped me through breakups. He’s helped me with, like, negotiating like exits from co-founders.
He’s helped me, you know, like do angel deals. He’s obviously very savvy from an investment banker perspective. And he’s also really shines when it comes to things with, like, the human element of things. So like, you know, the emotions, the relationships, like, you know, all kinds of kind of like messy human things of leadership and running a company.
Jeremy Weisz: 1:20:20
Well, first of all, Patrick, I just want to thank you. And everyone can check out Vidalytics. Vidalytics.com to learn more. And if you want cold clicks to paid customers, that’s where you’ll go.
So Patrick, thanks so much.
Patrick Stiles: 1:20:35
Thanks for having me Jeremy. This has been fun. We went the distance. I hope people enjoyed it as much as I did. Thanks for having me.
Jeremy Weisz: 1:20:41
It’s all about the 3% that stay to the end. That’s all.
Patrick Stiles: 1:20:43
Right. Yeah, this is going to be the 47% of all conversions right here.
Jeremy Weisz: 1:20:47
That’s so great. Thanks, everyone. Thanks, Patrick.
