Bob Circosta is an entrepreneur and TV host. He is the pioneer host of home shopping on TV and has helped grow home shopping into a multi-billion dollar industry. He has sold over $6 billion worth of merchandise in his 43 years in the industry, earning him the title “TV’s Billion Dollar Man.”




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Here’s a glimpse of what you’ll learn:

  • How Bob Circosta became one of the pioneers of TV Shopping
  • The three rules Bob follows in business that never fails

In this episode…

About 43 years ago, Bob Circosta’s boss handed him an electric can opener to sell on his radio show. Even though Bob had never sold on the radio before–and neither had anyone else back then–he went with the flow and he managed to sell over a hundred electric can openers in what will become the start of the radio/TV shopping industry.

Tune in to this episode of Inspired Insider as TV’s BIllion Dollar Man, Bob Circosta, to find out the three rules that he credits for his success in the business and as an entrepreneur.

Resources Mentioned on this episode

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Episode Transcript

Bob Circosta

Hey, Jeremy, Bob Circosta here, so nice of you to reach out. I appreciate that very, very much. It’s been some kind of a career in the last 43 years of sharing products all over the world via TV shopping. And you know, everyone today knows how successful of an industry it happens to be. But that wasn’t always the case. Back when it started 43 years ago, 1977 on the radio, I had no idea what was about to happen when the gentleman who owned the radio station and walked into the little booth where I was sitting, and was holding in his hands and the electric can opener. And he asked me to sell the can opener. Everything changed. So I guess the lesson there is you never know where roads are going to lead you. So if you’re an entrepreneur out there, just know that you have to go with that flow every single day, I have followed three rules in my business career, they have never failed me. Number one, if you don’t go after what you want, you’ll never have it right. So you got to go after it you got to get in the game. Number two, if you don’t ask the question, the answer will always be no. And number three, if you do not step forward, you will always stay in the same place getting the same results. So you’ve got to take that step. I had no idea what was going to happen. 43 years ago, at that tiny radio station, I had no idea that it was going to blossom into an entire industry now that spans the globe, every country, any country that you can name has its own home shopping channel. But again, it wasn’t always that way. Back in the early 80s. We had a very famous celebrity on the air, and she did not want to be there. Let me tell you, in fact, in the green room right before the show, she said to me, if anybody sees me doing this, it’s going to ruin my career. I thought wow. And then we went out. It was so successful, and she saw how successful it was. And I couldn’t get rid of her. She wanted to keep on doing it. So and then in the 90s it became very, very legitimate and a very great way to do shopping. And now it is a tremendous industry. And I’m just so proud to have been there since the beginning. So once again Jeremy, thanks for reaching out and hope to talk to you again real soon.