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Mitch Russo is the go-to person for companies that want to build a quality certification program. He helps Founders, CEOs, Authors, and Coaches build 8 figure companies by maximizing resources, deploying technology and streamlining systems and processes. He is the Founder of Power Tribes where he helps 7 figure companies add multiple recurring revenue streams.



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Here’s a glimpse of what you’ll learn: 

  • [02:18] Jeremy welcomes his guest, Mitch Russo
  • [04:18] Mitch shares powerful marketing lessons he learned from his dad
  • [11:00] Lessons about money everyone needs to know according
  • [12:31] The integrity of the spoken word and the psychology of how problems are solved by Tony Robbins
  • [14:44] The beginning of Mitch’s friendship with Chet Holmes 
  • [16:12] The value of the learnings in Chet’s book, The Ultimate Sales Machine 
  • [19:50] Mitch shares the highs and lows of his business career starting from the moment he met his partner, Neil

In this episode…

Are you looking to improve your marketing results? Do you know how to get the attention of the people that you want to sell your products to? For CEO advisor Mitch Russo, those are things you need to focus early on in your business to get the outcome that you want.

Mitch has helped multiple businesses get things off the ground and get certifications, and he has partnered with known personalities such as Tony Robbins and Chet Holmes in creating business breakthroughs for their own businesses. He himself is a CEO who has started many successful ventures and it is from his decades of experience and expertise that he gained the wisdom that he shared in today’s episode.

In his conversation with Jeremy, Mitch also talks about the early lessons on money and business from his own father who co-founded the Economy Candy in New York City. He also talks about what he has learned from his friends Tony and Chet, and what you can gain from learning from everything that you go through. Stay tuned to this awesome and learning-filled episode.

Resources Mentioned on this episode

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We connect you with strategic partnerships through our done for you podcast solution which is the best thing I have done for my business.

Our Done for you Podcast service – We help your company completely run and launch your own podcast and make sure you get ROI from it.

We distribute your show across more than 11 different channels (spotify, google play, itunes, and many more) including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90xAtariEinstein BagelsMattelRx Bars, and many more. Besides making best friends and finding my business partner, podcasting has led to relationships with countless customers and referral partners.

The most important piece that most are missing is the right strategy and we make sure our clients get ROI so it becomes one of the most valuable parts of your strategic partnerships.

Since this requires a lot of humans (we have operations, developers, writers, audio editors, video editors) to do the work we have limited bandwidth and only want to work with the right company. If using a podcast for strategic partnerships, content marketing, and increasing clients and referrals sounds interesting to you go to and contact us or email support (at)

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

For larger conferences and software companies we have done an onsite podcast booth and created a years worth of content in just a few days. So if you are holding an event or your company will be having a booth at an event let us know. Check out and also some see some examples of our VIP Events below.

Our Done for you VIP Events – We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers.  It may or may not involve Elvis costumes – See video 

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

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Episode Transcript

Jeremy Weisz 0:22
Dr. Jeremy wise here founder of where I talk with inspirational entrepreneurs and leaders like the founders of p90x founder Tony Horton, he talked about how he made money the street mine before selling hundreds of millions of dollars. Baby Einstein founder Julie Clark talks about growing your company to $20 million with five employees and selling to Disney. The most impressively beat cancer twice and Atari founder Nolan Bushnell talked about and we’ll talk with Mitch, who is the early days of the internet to Nolan Bushnell talked about how when Steve Jobs Steve Jobs mentor Steve offered him 33% of Apple for $50,000 and why he said no, check out more interviews on inspired Insider. com.

This episode is brought to you by Rise25, which I co-founded with my business partner John Corcoran, who Mitch also knows that Rise25 we help b2b businesses connect to their dream 100 clients and referral partners. We help you create a roadmap for the next year to the exact referral partners and clients to connect with and the content you should be creating. And we help you run your podcast so generates ROI. And podcasting, you know, for me as much more personal. It’s not just about your business is about leaving a legacy. It was inspired by my grandfather, and he was a Holocaust survivor and him and his brother were in concentration camps in Nazi Germany. They were the only members or family to survive. And his legacy lives on because the whole cost foundation did an interview with him, which I put on my about page so if people are interested, they could check that out.

So yes, podcasting will help your business but it will help you and your guests leave a legacy of knowledge. And I personally credit podcasting is the single best thing I’ve done for my business and my life. So You have questions and I think just like Mitch, things, any business that is the right business, for certifications should have a certification period. I believe that you have a business you should have a podcast period. So go to you can check out more contact us if you have questions.

So, today’s guest I’m excited about Mitch Russo. He is known as the go to person to help companies build a certification program. So if you are thinking about creating a certification program or you don’t know that you should be creating it, go to Mitch Russo comm check out what he’s about. And he’s been doing this for decades. his past clients and partners include Tony Robbins, Kevin Harrington, Chet Holmes, Josh Turner, and many more talk about dream 100. Right. Chet Holmes was was talking about that decades ago also, in 1985. Just to give you some background on Mitch, he co-founded time slips Corporation, which grew to become the largest time tracking software company in the world at the time and in 94 times have sold to Sage for over $10 million. And Mitch went on to run off stage us as CEO. A division with three other people stage is huge. I went to the sage summit conference. It’s It’s huge, all the top, you know, software and counting and things like that go to this conference. He partnered with Chet Holmes and Tony Robbins to help create business breakthroughs. A company serving thousands of businesses a year with coaching, consulting and training. And Mitch was the president and CEO and help grow that company over $25 million. And he’s published several books which you should check out. Then visible organization, which is a CEOs guide to transitioning a traditional brick and mortar company into a fully virtual organization and the book power tribes, which is how certification can explode your business. check everything out at Metro You know, I want to hear some interesting stories.

I know you have a lot of interesting stories, Tony Robbins, Kevin Harrington Chet Holmes, but I want to start with the most important which is your Dad, your early mentor, he, I believe started candy stores. What was that? Yeah, he started candy stores. So we’ll talk about a little bit what you learn from your dad and what you saw him doing how you helped you know what you did early on as a kid because I’m sure that you know kind of fueled your entrepreneur spirit.

Mitch Russo 4:18
Absolutely. And I dedicated my my second book to my dad who’s passed, but he taught me so much. I remember one day I’m at the store we just finished he finished building a brand new store on Canal Street in New York. And they’re installing the, the roaster, the they, his stores all had nut roasters because they always had fresh nuts. But he’s installing the nut roaster in the front of the store venting out the window. So he cut the window. I said, Dad, why don’t you put that in the back a block in the window. He goes, watch. I’ll show you why. And he puts a batch of cashews in and he turns on the roaster 45 minutes at eight o’clock in the morning, 45 minutes later, we had a line outside the store. Wow.

Jeremy Weisz 5:07
So it was walking by?