Dr. Jeremy Weisz: 19:24
No website.
Dr. Matthew Loop: 19:25
Type. It was a relationship type of business. A $2 million a year business. And like I had to do a double take. The P&L statement was like this big. Like what is how is that even possible? Well, this person was doing three different jobs in the business and definitely bootstrapping. So that was more of like a an older model that needed to be brought into the new world. Right. And so even a simple like there was no email management system, no ActiveCampaign, MailChimp or whatever program that you’re using in there. And there’s, you know, for example, in this one business, we used a program called Talk Route. And Talk Route essentially allows a team to go in and, you know, if you have multiple people doing certain customer support style activities, everyone can kind of see the thread. So it makes training a little bit easier when you’re doing, I guess for the managers and the support. You know, of course, high level Kartra, those are great platforms that we’ve used in the past as well. But yeah, so I mean, I guess it depends on the technical aspect of the business. Basecamp, we’ve used a lot for project management software. I’m not saying these are the best ones out there. It’s just something that we’ve used in the past.
Dr. Jeremy Weisz: 20:40
And yeah, I mean, people use a variety. I mean, whatever. They all can serve a similar function from Monday to Trello to Clickup to Basecamp to whatever. But, you know, I was talking to someone earlier today and they were using spreadsheets. So I’m like, you know, and they were super productive, really organized. And I was like, you would just dominate if you actually used a project management tool as opposed to a spreadsheet. So a lot of these are free versions too. Like you don’t have to pay. I mean, Trello, we use Trello for some functions and ClickUp for some functions. So no, totally. I want to talk about social. I mean, when I think of social and I think of medical professionals, chiropractors, functional medicine doctors, I think of you. So talk about maybe some trends in social.
Dr. Matthew Loop: 21:33
Yeah, well, the landscape shifts very quickly right now and especially even, you know, when I catch my mother or even what was it the F1 in Miami was that 3 or 4 weeks ago, I was down there with a separate group, and one of the guy was was telling me he’s like, hey, you know, I’m searching for best Italian restaurants in in Miami. And he’s on TikTok and he’s searching. And so what I think a lot of people fail to realize, business owners as entrepreneurs, is just how much market share Google is losing to a lot of search apps. I’m not even talking about ChatGPT right now. I’m just talking about social apps, I should say like Instagram, TikTok. Because it’s easier, especially for the younger generation, to go top three Italian restaurants in Atlanta versus, you know, reading a 1000 word blog post on Google. So there’s substantial disruption there. And way back in the day in 2006, one of the first strategies that I would have a lot of my clients do is like, hey, let’s go to Google’s keyword tool. And by the way, we know people are searching for back specialists in San Diego or they’re searching all these terms. You need to make videos, title tag and describe them, have the keywords rich and all these things. The same thing is happening now with TikTok to be able to optimize for specific keywords, not just local, but whatever industry or niche that you’re in. And if you do that, right, if you’re if it’s titled, if your keywords are mentioned in the video, if it’s relevant content and you’re getting the watches, the rewatches, all the social shares and engagements, that video is going to get indexed really high in those social channels, which ultimately means a ton of traffic if you do it right. So that’s worth paying attention to. And I can’t see that dying down anytime soon. I’m sure Google will certainly pivot as they always do, but that’s one thing right now that you could be very aware of and start to map out a content strategy specifically that dials in based on keyword searches on social.
Dr. Jeremy Weisz: 23:35
I want to talk about mistakes people make, maybe specifically with creating videos and content. But I know for me, I mean, listen, I’m a, I don’t know, we call it recovering chiropractic. I don’t see patients anymore. But I will watch those cracking, those adjusting videos all day. And there’s some that are in different states. I’m like, when I go to that state, I’m going to go see that person. I’ll pay for an adjustment, I don’t care. And I could probably go to any state. And they’re like, oh yeah, they’ll adjust me, I’ll adjust them type of thing. But they are compelling. You’re like, oh, I want to get an adjustment from that person. I’ve watched like a thousand of their adjusting videos. But I’ve heard you talk about you can do those wrong, right? Because people like, oh, just stir up a mic to them and but like there’s you could do those wrong. But so I’m just curious what are some mistakes, you know, do’s and don’ts on the creating the video side we can talk about chiropractors specifically.
Dr. Matthew Loop: 24:35
Well, I think that it’s important to understand how people consume content and the fact that you don’t really need to be super polished, number one. So if you look at all social media, Lo-Fi content typically performs better. And what I mean by Lo-Fi content is I mean content just shot from the iPhone that actually has some degree of movement. You’re not standing in front of a whiteboard, typically doing nothing and talking. If there’s motion, if there’s props, if you’re getting them to stop that scroll as they’re coming down and you ask a question, maybe to interrupt their pattern in combination with the movement in the hook, like all these things kind of work together to get somebody to lean in. Now, some people, like you mentioned chiropractors. Now, of course, a pattern interrupt could be where at the start of the video you hear the popping sound or whatever. But that kind of, you know, you have to determine how you want to have your brand shown out there. There are some docs in particular that they like the sensational. It drives clicks and it’ll drive people through the door. There are other doctors where they do a very elegant job of doing case studies to literally where somebody is debilitated walking through. And you have the story that you can see from debilitated to all of a sudden, you know, walking out the door in five minutes and your tears coming down your face. And you can use that story element and you should in whatever business that you have, because that’s a marketing strategy as old as time. And if you can dial that in on social, like one of my favorite things to do with anyone that I work with is I like to understand their story and why they do what they do and their challenges, because we can craft that into a very subtle piece and we turn it into an ad, but it doesn’t look like an ad on like Facebook or Instagram. And, you know, you probably already know this, but of course, on all these channels we can retarget, we can show a great piece of content, a story, and come back around in the back end and hit them with now videos or testimonials and all of these different things, just like you would send out emails every week, now they’re in your sphere. So whenever I go into a new market or somebody that’s really not doing much online, I love just leading, hammering the story because I know we can get the cost per engagement really, really low. And another beautiful thing is that stories are very sticky in your mind. So if you’ve got, you know, ten, I don’t know, ten people in the city of Atlanta that are HVAC business owners, for instance, and they’re all doing the same direct response ads. You’re going to have a degree of banner blindness because it’s going to just mix in with everyone else. which means that drives the cost per acquisition way up. So it’s about cutting through the noise. And I don’t I haven’t seen anything do that better than a really powerful story.
Dr. Jeremy Weisz: 27:18
I’m going to just you know, this applies to any business really. Right. I mean, we’re talking about chiropractic, you talk about HVAC service professionals. But you don’t need to be polished, okay? It doesn’t need to be perfectly polished. Actually, it’s more authentic. Seems more believable when it’s not. I’ve talked to people who do social ads for, like, celebrities and influencers, and they said, like, they want to be polished because a lot of people will see there’s a lot at stake. And they have found what they’re testing, that once they just pull up their phone, like you said, they haven’t fixed their hair and makeup, convert way better than the ones where they have done their makeup, they’ve done their hair, everything’s polished because it’s more authentic. And then you said questions obviously, stories, movement, a hook, having a pattern interrupt and like those going back to the kind of the case stories like sharing the compelling stories. Are there any other must do’s when people are thinking about creating content online?
Dr. Matthew Loop: 28:20
100% I think that it’s important to humanize yourself in such a way that we all listen. We all know social media is a highlight reel, right? I mean, we’re always featuring this, our awards or accolades. Hey, look at me, I’m speaking here, but people got to know you’re a real individual. I mean, sometimes life happens, like, I posted, like, one of my most popular posts aside from me shooting a machine gun that got, like 34 million views. Yeah, it was wild. We did a seminar in Las Vegas and went to a place called Battlefield Vegas and shooting tanks, flamethrowers and all this stuff and just big, big kid stuff. And yeah, it turns out people like machine guns, so. But I did a video or no, it was a, it was a post about we have a rental portfolio. And, you know, sometimes things happen. It’s not all sunshine and rainbows there. And so yeah, one of our tenants got broken in, windows crushed and this and that. So it took a picture and told the whole story around it. That’s life. Life happens to everyone, right? And that cost quite a bit of money. And so I think if you feature your screw ups or things that are not necessarily like, you know, the stuff that sometimes I think maybe we’re scared to feature because we, you know, perception is very important in many businesses. Absolutely. But I believe that people do business with other humans at the end of the day. And I can’t even tell you if I looked at the last five years in particular. This kind of also goes into social media content about taking a stand on certain things. You know, they know you for a certain thing, a producer or a social media person. But when push comes to shove and they’re going to select you from another person, one of those factors is do you believe what I believe? Do we resonate on a much, much deeper level? And I wish more creators and business owners understood that. I’m not saying you need to get super political or anything like that, but it’s important to reveal a personal side of yourself and to allow people into all aspects of your life to some degree.
Dr. Jeremy Weisz: 30:20
It’s like a muscle. It takes practice of flexing that because it’s not natural. Like you said, I think vulnerability does attract people because they feel like they’re human, they’re real, and people can relate to it than just like you said, the highlight reel. So, you know, that’s a great point. What about on the chiropractic side? What are mistakes people make with content when they’re like, yeah, I want to do this. This sounds great. And they probably tested a few things. What mistakes are you seeing there?
Dr. Matthew Loop: 30:57
Chiropractors are notorious for starting something and not finishing. I mean, there are several things about it, but so there’s going to be momentum that gets built. And yeah, we posted for two weeks and now I’m not consistent anymore. So the inconsistency just hurts so many. And also the fact that a lot of them and it’s a beautiful profession. Very rewarding and you know a lot of well intentioned doctors. But a lot of them aren’t used to understanding about shaping a market perception to where if I’m doing a podcast for, let’s say, two years every single day or putting videos and I’m putting them on YouTube and all these other channels, I’m getting two videos, five views. A lot of them don’t even think that I should probably put some dollars behind this great content, because the social algorithms, the way that they’re structured, they want you to pay most of them. They want you to pay for the visibility. It’s not that your content sucks. I mean, sometimes it might not be the greatest, but they want to get your money, so you have to apply some dollars behind your best content so you can reach more people in the audience. So it’s like you’re spending all this time and you’ve got good content, but you don’t have the distribution. You need the distribution. And I’m not I’m not talking about just a simple direct response, back pain style ad. You’ve got to amplify your story. You have to amplify your testimonials. You have to amplify certain things to get the market to believe things about you. And I think it might have been Dan Kennedy that said something like this or similar. If you don’t teach people what to think of your brand, they’re going to think something else and it’s never going to be what you want. And that’s just true of any business. So it’s the lack of proactive training of the market in a lot of cases that really hurts them. You know, in that field.
Dr. Jeremy Weisz: 32:42
You talked about this. So how important organic versus paid is. You did a talk. I don’t know how many years ago but I watched it. I don’t know if you know what I’m talking about, but you said who spent more than $500. This is a room full of chiropractors and like out of 600 people, I think six raised their hands. And so like, retargeting is kind of on the next level, like people aren’t even doing anything as far as paid, right?
Dr. Matthew Loop: 33:12
Yeah, there’s a big deficiency. I’ve always believed that you have to combine, I guess the three pillars, like you’ve got the organic and a platform like TikTok, you have an opportunity to go viral like millions and millions and millions, which is great. But you don’t have that on other channels usually. And then you’ve got the paid advertising, which is not just the direct response, but in that paid advertising there should be part of it is you’re paying for your content to get disseminated at a much larger scale, and the branding and the goodwill and such. And then the other side of the equation would be the positioning and also training the market what to think. So I think that there has to be more of a proactive effort using all of those together. Because eventually your pillars should be like the Parthenon. If one if one goes down, you’ve got all these other pillars supporting the structure, not from just all these social channels, but different layers inside of these channels. Organic versus paid. I want to be bulletproof. I don’t know what Google’s going to do tomorrow. I don’t know what Facebook’s going to do tomorrow. I’ve been shadowbanned on Facebook before. And you know, a lot of your business comes from those platforms, like, oh, wait a minute, wait a minute here. You need to rethink some things. So I just don’t like having all my eggs in one basket. Or I understand the temptation to be like, well, if it doesn’t go viral organically. I mean, some people have this. I want to know what I would call it there. I want to say they’re superior. They feel they shouldn’t have to pay for ads or something. But I think it’s the way that they’re looking at the advertising is like my goal is to reach as many people as possible because I have something that can transform lives. And if you believe that, you need to commit to some type of monthly budget to amplify your content, at least so you can help more people and obviously help your family. I mean, it’s a win win all the way around.
Dr. Jeremy Weisz: 35:00
Yeah. I mean, even if I find yes, like, obviously people want clients, customers, patients from it, but even just driving traffic and you get views if someone does come to it, if like, oh there’s two views on this. It doesn’t just either consciously or unconsciously, they’re thinking this is not credible. I mean, there’s not authority there. There’s not positioning there. So even if they do it and they’re like, oh, if I see a video, someone drove traffic. I had one of the founders of Harman Brothers on. Right. And if anyone’s heard of Harman Brothers, they did those viral like the Squatty Potty ads, where the unicorns pooping ice cream like soft serve. I don’t know if you’ve seen it.
Dr. Matthew Loop: 35:44
I saw that.
Dr. Jeremy Weisz: 35:44
And so people think that to your point those ads go viral right? And they help drive hundreds of thousands and millions of dollars for these brands. And when he talked about it in the interview, he was like, Jeremy, things don’t just go viral. We put lots of money in paid ads to drive traffic, and then it starts going viral after we’ve already made it go viral with paid ads. So it took that initiation, you know what I mean?
Dr. Matthew Loop: 36:15
You actually bring up a good point, because I’ve done this with quite a few clients as well. Like a story ad, for example. You push it out there, the story now all of a sudden gets thousands of likes, comments and shares because you’ve paid for advertising to the ideal market. And then you’re right, you start to get now more shares because people are clicking like, why does this story have thousands of views or likes and comments? So it makes them curious. So very good point.
Dr. Jeremy Weisz: 36:42
Totally. That gets me to positioning. All right. I know you talk about, we were chatting before we hit record about mistakes people make with positioning. Talk about that for a second. What do you think of when you think of positioning? First of all?
Dr. Matthew Loop: 37:01
I think if you win the positioning game, you could call it positioning preeminence, elevating your status. You’re 95% of the way there. So people see within five seconds they come across your content or your website. You look the part. And there are certain things that I’ve realized over the years that dramatically elevate your positioning when they’re considering you versus anyone else. Like, I had the opportunity to go to Sir Richard Branson’s private island twice, hang out with him, and I got one of the pictures. Imagine a billionaire philanthropist serving you lamb tandoori, in a pirate costume. It was like it was a wild experience. But, you know, social media people are a dime a dozen now. I’ve authored, I wrote the book on social media. Social Media Made Me Rich: Here’s How It Can Do the Same for You. So two things is, one you got to have a book. I don’t care what industry that you’re in. It’s old school, but less than 1% of the population writes a book. So it is an ultra positioning factor when you have that that differentiates and the book should absolutely be quality. It shouldn’t be a 15 pager advertisement. It needs to be great because that’ll get you into places that you wouldn’t be able to get otherwise. So that’s one thing. The second that I mentioned was the celebrity attachment getting the right people in the right situations and circumstances. So potentially you’re getting photos with these influencers because it shapes the narrative. Now you don’t have to. Everything you do in your marketing should absolutely be truthful. If they’re not a client, you can’t say that they’re a client. But people start to wonder and you should tell stories around these things. Public speaking is another one. So I’m very intentional about the markets that we go into, for instance, and sharing clips of me speaking or photos that position me in front of crowds. Because I know that, again, less than 1% of the population does that. And people look at authors, speakers and trainers as a quote unquote, higher status, if you will. You know, there are things like getting featured on TV would be another great example based on your profile and your bio. Being an investor, there’s all these notches in the belt, is what I’m saying. And then if people come across and they see these things lining up, you just automatically have this unique selling proposition, this differentiating factor that now they’re going to tune in. The skepticism goes way down because, you know, people are extremely cynical today online. And at least you can get your foot in the door to get them a message and maybe get on the phone with them. So that’s the game right there. Understanding human psychology and why people make the buying decisions. So then another factor would be like if you’ve got hundreds or thousands of testimonials and reviews online. That’s another notch in that belt to where you’re just the person to go to. So I always love understanding why people make those decisions. And when you have all of them working for you, you get paid a lot more and it’s just easier to attract your ideal person.
Dr. Jeremy Weisz: 39:58
Yeah. I mean, you know, social proof, credibility, all those things add up. And one of the things you mentioned a few times and I’d like to dig a little bit deeper on, is, you know, getting in the room with amazing people, which means masterminds or conferences. So I’m wondering about some of your favorites. I mean, obviously you run one and people check it out there, and some of the biggest leaps I’ve had in my life and my business comes from going in person, meeting people, hanging out with like minded individuals. So I’d love to hear some of your favorite conferences, masterminds. I know we were at the Yannick Underground. I know you are part of Yannick’s group, the Maverick Group. You obviously run profit365.org as I mentioned, so people can check that out. What are some other favorite conferences, masterminds?
Dr. Matthew Loop: 40:54
Yeah, so I’m in several different masterminds for the same reason. Your relationship capital is the game and you could take everything away from us. And tomorrow we still have the relationships. And I think that even though I love social media and all these online things, that it’s been very lucrative and amazing for my family and I, that that is the key right there. And so, yes, I have my own separate mastermind called our Freedom Alliance Mastermind. I’m in Roland Frazier’s EPIC board, which is where initially I really got to learn mergers and acquisitions, and that was just a life changer for me. You mentioned Yannick Silver and Sophia Umansky, their Maverick1000 group, another amazing group of individuals, high performers, people that are just using business as a force for good in the world. Mark Evans, his DM Alliance is a fantastic mastermind as well. Mark is just a genius when it comes to real estate and also business. He’s been in the game a very long time. So I’ve learned a lot from him and just again, so many others. There’s another one, the Ultimate Achievers Club. More of like a chiropractic and a health related on that side. But some brilliant people in that mastermind as well. So I like to practice what I preach. And I have found just like you, the biggest gains is when I’m showing up in the room. And for what it’s worth, very few people show up these days. And I think that Corona, Covid, I think that it sets, I mean, this is good or bad, depending on what side of the spectrum you’re on, because it’s a lot easier to get in front of the right people because so few are showing up to these events. So, I mean, never has it been great to get face to face time with just incredible influencers to build real relationships. But, you know, Zoom is nice, but it’s not the same.
Dr. Jeremy Weisz: 42:41
I’m curious, Matt, on the chiropractic front, I’ve been, not I have not on my finger on the pulse of anything, as far as that goes for a while. I’m curious who are the, have I started mentioning some of the groups and consulting groups and practice management, you’d probably laugh at like who pops into my mind because maybe they’re gone or they’re not that popular anymore. Who are some of the, when you think of chiropractic groups or influencers that you respect nowadays, you mentioned the Ultimate Achievement Club. I don’t know who runs, like who are some of the people in the space that are doing cool things?
Dr. Matthew Loop: 43:17
Yeah, there’s a lot of great people. I mean, you know, you’ve got Ultimate Achievers Club is ran by a board of doctors Alan Miner, Steven Franson, Brian Capra. There are several people on the board there, a friend and colleague of mine, Doctor Josiah Fitzsimmons. He’s doing some pretty amazing things. And not just consulting, but bookkeeping. Doctor Noel Lloyd and five star management him in Doctor George Bernbach. I mean, I could list a whole.
Dr. Jeremy Weisz: 43:49
I’m just curious, like, who’s like the practice management groups now that are popular? I don’t know.
Dr. Matthew Loop: 43:55
Yeah. I mean, you know, every doctor has a different style. I’ve been fortunate over the years, which is really cool to kind of be, quote, a free agent, which meant like, I just built a lot of good relationships and helped people. I’ve consulted them, you know, shown them how to use social media. They’ve been very generous with their communities. And, you know, I’ve spoken at so many events. Just just so many events over the years. And I’ve always tried to lead with value and be an asset and, you know, not get too clicky myself because in some spaces, you know, people get click. And I just, I, you know, I think that if you’re, you need to always be open to learning and some people and groups might have amazing, let’s say, treatment procedures, protocols and communication, while others might be just fantastic at like the marketing or the advertising. So I think it’s important to always be open to.
Dr. Jeremy Weisz: 44:46
They have maybe their specialty or they have their thing. I’m like, what are the go to conferences like a must go to like a chiropractors, let’s say in the business side. Right. There’s clinical stuff where they were getting some certifications and things like that. But I’m thinking when you’re thinking, I mean, it used to be Parker Seminars. I don’t even know. Are they popular still?
Dr. Matthew Loop: 45:06
Yes. Parker still has, I believe, the most attended seminar. Now, of course, I’m biased when I say our social media revenue summit from a social media standpoint, but quite honestly, that’s the number one growth event in the health professions, because I just keep my finger on the pulse and we bring in some pretty amazing talent with speakers. But yeah, Parker still does events. Billy DeMoss with Cal Jam. I think he’s restarting it up this year. He attracts thousands of people and mission driven doctors that are concerned not just about, it’s a combination of things more so like healthcare. You know, using, I guess, using business as a force for good. Consumer advocacy, like stuff that is, you know, like things that kind of we know from decades now are finally becoming more mainstream and like, oh yeah, you know, turns out you shouldn’t put chemicals in the food or like the obvious stuff that now is gaining traction under this administration.
Dr. Jeremy Weisz: 46:02
Right? It sounds ridiculous. When I think, like people thought I was insane for buying a $500 Vitamix blender 20 years ago. I mean, they’re like, are you crazy? Right. And now, yeah, obviously you can get it at Costco. It’s cheaper now than it was obviously when I got it, but yeah, it’s the stuff that we were learning kind of natural health that was normal, but it took society a little bit of time to catch up.
Dr. Matthew Loop: 46:33
Yeah, yeah. But lots of great events, certainly in the profession. And some are just local state organizations as well. You know, you’ve got the Florida Chiropractic Association that’s still pretty large. And then yeah, just minor consulting groups all around.
Dr. Jeremy Weisz: 46:49
I want to get in. Thanks for sharing. I was just curious, like I’ve no idea if it’s still the same, but some of the work you’ve done just to highlight how it works a little bit. And can you talk about Sachin Patel, Dr. Sachin Patel for a second?
Dr. Matthew Loop: 47:07
Yeah, he’s a great friend of mine. I’m excuse me. I would consider him even a mentor. He’s just very knowledgeable in just many walks of life. And so I worked with him, him and his team several years ago. He attended our first two social media revenue summits, and he’s been back a couple times. He even spoke there last year. But, you know, he credits me with helping him generate over $1 million with the use of social media, which I mean is fantastic and I don’t take very lightly because I really love to generate and create systems, or at least help others implement. One of my strengths has always been, if I can get into a business or a practice and look under the hood and see like, oh yeah, we can modify this, tweak this here. I love the concierge training to where you’ve got the team. I can train your team. Bam! Let’s have it on your end. You can keep your finger on the pulse. And I can just, like, make these minor tweaks and then just see it shoot up. That was a great example of just, you know, he’s a very motivated individual, very purpose driven out to change the world. And when that fuses with my knowledge, good things just happen.
Dr. Jeremy Weisz: 48:06
And I’ve seen his stuff. It’s great. Yeah. Do you remember a takeaway from him and his team, something that you shared.
Dr. Matthew Loop: 48:14
In terms of?
Dr. Jeremy Weisz: 48:15
Yeah, just anything that you shared that like, oh, this is like a light bulb went on for them or there was a takeaway that was helpful for them to get to the next level.
Dr. Matthew Loop: 48:24
Yeah. I think if I recall back in the day, most of the stuff that we did was initially getting centered with targeting and paid ads, because this was before they were doing any type of paid social advertising at all. Learning the targeting, learning the key performance metrics, when to shift. And eventually they brought a whole in-house team, you know, after like what we modeled. But yeah, that’s what I wanted.
Dr. Jeremy Weisz: 48:45
Targeting is key. Yeah. And then Barbara, can you talk about Barbara for a second?
Dr. Matthew Loop: 48:51
Yeah, Barbara, she’s a wonderful person. She’s a coach and she’s helped a lot of doctors and professionals build bigger practices and whatnot. And so when we connected, she wasn’t really doing much online at all. Actually, she did have a kind of a generic webinar funnel that she got from a pretty well-known name, and it was okay, but it wasn’t her message and styling. So we altered that and I really just helped her with messaging. Also, we created this giveaway and regardless of what industry that you’re in, you should always have your ethical bribe, your lead magnet. You should always be building your list, and you should have it down to a science, to where you’re getting ten, 50, 100 opt-ins per day, whatever the number is. Because if you can do that big magic thing, magic’s going to happen, right? And so she started to do that with her referral based cheat sheet, and then ended up growing her business through social media over 500K when I was working with her, that was just through Facebook advertising at the time and altering the messaging. So that was a pretty cool success story too.
Dr. Jeremy Weisz: 49:54
And then Dr. Brad?
Dr. Matthew Loop: 49:58
Yeah. So Brad had a pretty successful practice in Canada, and he wanted to create more additional streams of income. And one of the things at that time he just had, I said, hey, this is what I’m doing, what resonates with you most? And he’s like, Amazon sounds really intriguing. And we start talking about it and figuring out where the sweet spot might be. And when he launched his first Amazon product he did. It was around 6500, his first month gross, which is pretty impressive, especially for a first month on Amazon. And I mean totally changed his life. And now he’s been selling there for eight, nine years. So that’s really cool, right? And I never promise anyone any type of result, quite honestly. But I know, listen, if you’re willing to work, if you’re coachable and you know you can not reinvent the wheel, you’re going to see some big things that happen. But yeah, that was another cool story.
Dr. Jeremy Weisz: 50:52
Matt, I just want to thank you. You know, this has been great. I love your lessons, your stories. I think they apply to any business. It applies not just to social, but just to business in general. Where should we point people towards online to learn more? I know I mentioned you and people go to MatthewLoop.com, they can go to profit365.org. Are there any other places that are good or are those the best ones?
Dr. Matthew Loop: 51:21
Yeah, absolutely. So you can absolutely follow me on my fan page on social media. Facebook is facebook.com/MatthewJLoop. Got over 105,000 followers over there I think. I think like 20,000 of those followers came from the machine gun video. So so but yeah, I mean, I still spend a lot of time on Facebook and Instagram. My handles are pretty much at MatthewLoop everywhere else. So any questions you have absolutely, I’d love to connect with you and help.
Dr. Jeremy Weisz: 51:50
Matthew, I want to be the first one to thank you. Check out the websites, check out more episodes of the podcast and we’ll see everyone next time. Thanks so much.
Dr. Matthew Loop: 51:58
Thanks, Jeremy.
