Search Interviews:

Manon Rouillier 6:59 

Work hard, be passionate about what you do. My dad never had an ego, never. He was coming home at 5 p.m. for dinner. My mom was waiting, and he was talking to us about like the discovery was making the employees and in the drilling industry, like during the night you still work like we didn’t have iPhone, obviously, and people were calling him, I don’t know, walkie talkie that they were calling him during the night. Drill number 10, Marcel, are you there? Can you bring us oil? Or we’re missing this and I was listening to that my entire childhood, and my dad was just wake up, go, and he was doing it himself, and when he was building his company, most drilling companies would serve to their drillers hands of beans or soups and cans.

Once in a while, my dad was like, no, no, I’m buying you guys take like I want to treat my employees like I want to be treated. So he’s always been very close to his employees, and I think perhaps that stood with me, and I see my brother that bought the drilling company, and he has expanded it like now we have eight companies, and I’m part. He’s my clients and he has the same philosophy. So I think my dad did bring us close to our, probably our employees now, since he was still human and like I said, no ego at all.

Jeremy Weisz 8:29 

Was there any part of you that saw that and go, I don’t want to work 24 hours a day, seven days a week.

Manon Rouillier 8:35 

And I don’t, I don’t. I do a 40-hour week. I’m not a crazy workaholic. I love what I do, and I think the thing is that when I take my shower and I wash my hair, I’m probably thinking of a strategy for a customer, but for that, to me, it’s not working. I’m not logging hours for that. But, I mean, I’m not a crazy workaholic like people might think. So maybe I can say that, but I do a 40-hour week, and it’s not a crazy pace, but I mean, everything we do, though, it has to be on the target.

Jeremy Weisz 9:12 

When you first started, it sounded like the original idea was you were going to be consultant, and that changed. How did your services evolve over time? So you started off, obviously, you were doing some consulting, and then what did you add into the mix?

Manon Rouillier 9:31 

Well, I was a strategist, and it’s deep down inside me even though I’m an entrepreneur now, and I need to think about the vision. But I started doing strategy. That’s why they were hiring me a marketing plan, communication plan. So we were doing that. And the first person that I brought on my team was a graphic designer, because I wanted, like, okay, I need to, okay, I write well, we do strategies well, but how can you bring the concept to life? So, and I didn’t want to do freelance for. I wanted the person with me. It’s rare that I do lots of freelance with the agency. I like to hire people and be part of our culture. I was going to say that word in French.

And so that has evolved. And then we’re doing more campaigns. We do SCM strategy. Well, our main strategy, honestly, now that I used to do 15 years ago, I just didn’t know that’s how it was called, but it’s Account Based Marketing. I mean, that’s how my success became. And then we started doing it for our customers. So we do communication and marketing plans, but it’s all based on Account Based Marketing. That’s how we do it. And now there’s a word for it, but 15 years ago, it wasn’t it. So I think that that’s what changed like. The more the year passed, the more I was growing my network, and the more my network was growing, well, I would identify target accounts.

I would gather all the information. Who should I be in contact with, and never say no to an opportunity. Don’t bullshit your way, though, but never say no to an opportunity. So I would always put myself out there and growing the more and more and more my visibility, my own visibility, and then I grew the visibility of the agency. That’s where we are now. But, I mean, now we need to see more Rouillier

 than Nano, so we’re working on that, so that we have like people to take over.

Jeremy Weisz 11:37 

Well, it helps that you’re in a specific niche. I mean, because you have a defined target, I found, if someone doesn’t, it’s very hard to really target, because what are they targeting?

Manon Rouillier 11:54 

And it’s hard to be a communication agency. And sometimes I ask, like my other agencies here in Quebec, like, are you b2b? Are you b2c? And often they’re like, well, we take what comes to us. I don’t like that. Well, for myself, I don’t like that. I think it’s too mass marketing and if you’re niche, but it’s hard though, because when you’re niche, like we are, when it goes down, Rouillier goes down with the market. So we’ve been experiencing that also. 

When I did start Rouillier, it was during the big downfall of the mining industry in 2008-2009, and that’s when I decided to start my company. So I guess I love the strength. And then last year, the past two years, has been very difficult for the industry. So we’ve been trying to look a bit more forestry, manufacturing, of other forms. And so we’ve been a bit, we’re still in the mining, like, I would say, like 70% of the agency, but there’s a 30% that would try to target something else so that we don’t suffer as much when it goes down.

Jeremy Weisz 13:00 

What are the challenges in that industry?

Manon Rouillier 13:03 

Well, in the b2b industry, the biggest challenge that we have right now is that two years ago, I was giving a conference at the university here at Laval University to the communication department. And after my conference, a few of the students came to me, and they’re like, Madam Rouillier, you speak a lot about b2b. What does it mean? I’m like, what? They never talk to you about b2b at school. They’re like, No. So I’m like, okay, that was two years ago. So since that, we’ve been sponsoring the communication department. We’ve been hiring. It’s not hiring, but when you take students come work, internship, internship.

So we’ve been doing internship so that they know about b2b. They know about manufacturing. And it’s not all about doing great campaigns for McDonald’s, the Coca-Cola. You can do great and amazing campaigns for a ventilation company, a plumbing company. So I’m trying to bring that so it’s been really hard for Rouillier because we’ve been experiencing growth, and I build the agency so that we’re 25 to 30. So everything is set up. The deck are there. Everything is there, maybe not for 30, but we’re recruiting people that know about the industry, the b2b industry, wanting to work for the mining industry, that’s been like the biggest challenge of since the 15th year of Rouillier.

Jeremy Weisz 14:32 

So from, like you were saying, there’s advantages and disadvantages to niching, right? There’s obviously advantages where you really target and you focus, you’re an expert, if they want the expert in that industry, in mining and Quebec, you’re the choice, right? You’re the choice. And the disadvantage is, if the industry goes down, you’re kind of locked into industry. But it sounds like, one of the ways that you diversified was you didn’t expand a different industry so much as the, I guess I would say the ecosystem. So, like, things within the mining, so, like anything it touched mining which is kind of still niched. Would you say that’s accurate.

Manon Rouillier 15:17 

It’s still niche. I cannot get away from it.

Jeremy Weisz 15:20 

Yeah. Talk about the hiring. So from a services perspective, you started off consulting, then you started at one implement that strategy that you were doing so that could be Account Based Marketing for your clients, that could be graphic design, that could be outreach, maybe paid media channels, anything.

Manon Rouillier 15:46 

Yeah, all the digital like all of your games probably have mentioned, but all the digital marketing we do that, what’s different is that we do a lot of traditional marketing. So, we do special we do, like a media plan and a specialized magazine. We do lots of trade shows, and we’ve been enjoying this branch of our services like we’re leaving in Toronto March, beginning of March is a big mining it’s more an exploration convention. It’s been there for years, and we’re launching a product for one of our customers, lounging a drill, automated drill with AI and all of that. So we’re building the big booth, and the strategy to bring people to the booth. And what’s wonderful in the mining industry is that we have beer events.

So we’ve been organizing beer events for a few customers, and so product lounge for us, means a trade show. So there’s at least five to eight trade shows that we do each year for our customers. So everything that we ask our customers to do, if it’s a trade show, if it’s a booth design, if it’s a podcast, if anything, we’ve been doing it ourselves so that we can really more be there for a customer and have the experience to tell them what to do. So that’s been so yeah, so we do have the traditional and the digital parts of our strategy, but that’s what it is with the Account Based Marketing.

I mean, you need the traditional aspect, because LinkedIn, like the strategy, is really, based on LinkedIn. So when you’re on LinkedIn, you need to think it’s traditional. It’s one on one. You talk. You need to access other people of the company. You need to have an appointment, and that’s traditional.

Jeremy Weisz 17:32 

So what else would be traditional? So magazines, trade shows, anything else in the traditional realm.

Manon Rouillier 17:39 

We do, we started to do again radio, maybe on Spotify more, but we’ve been doing radio for employer branding, for customers, and that’s been working quite a lot with everything that’s happening with digital and the social media, we still rise in radio. So we’re like, whoa, okay, so let’s try to go back to radio. We did that 10 years ago, and I think we stopped for our customers to do it. So now we do it a bit more so, and for big campaigns like we’re not, we don’t pretend to know everything as an agency. So for really big campaigns that we need to do more b2c, we do hire like media alliance that we’ve been working with in Montreal, but they help us build like a TV commercials and stuff like that.

Jeremy Weisz 18:28 

Do you ever use or utilize direct mail with clients?

Manon Rouillier 18:32 

We do, yeah, we have a campaign now. We’re doing a mass campaign. It’s more invitation-wise. So we’re sending, it’s the mining company that needs they’re doing a public consulting during the night. They’re asking the public to come and they want to tell here’s what we’ll be doing in the next three years. So for that, we need to get those people from 80 years old, 50 years old, and as youngsters. So we need to address everybody. We need to be transparent. We need to tell about the activities and what’s going on. So we’ve been doing mass. We will be doing mass mailing to invite those people to come to the audience, the public audience. That’s how it’s called. So we’ve been doing that a bit, a lot of newsletter strategies for our customers. That’s been quite helpful, also for our customers and like multiples I didn’t mention it, so, yeah.

Jeremy Weisz 19:31 

I’m trying to visualize what this looks like and like, let’s talk about a beer event, for example. Okay, who are they invited? Who do they want to come? Like, who’s the come like, what type of company is and who do they want to come to this beer event?

Manon Rouillier 19:47 

Let’s say the drilling company. They build drill. They’re manufacturing companies for drill. So what they want? They want the drilling companies to come to their beer event, and they want the geologist working on for the mining industry. The geologists that will, I know that, so they want the people working close to the drilling companies to come so that the words out there that there’s a new technology, there’s a new drill out there, that you don’t have to have two drillers anymore. Just one will be okay. It’s safer than before and all of that during the beer event.

So they invite all of these people to do the trade show, but the mining industry is so close that you give a beer to the communication girl that wants a beer in the booth, because the communication girl probably knows this and this and that. I mean, it’s everybody knows everybody in this industry. So doing a beer event, yes, it’s based on invitation newsletter, and we put it on social media and we do this VIP strategy. But at in the end of the day, for people who are listening, you can show up to a beer event and they’ll give you the beer.

Jeremy Weisz 20:56 

There’s a word of mouth, though.

Manon Rouillier 20:58 

And then we do the lead retrieval. So it’s like a gun, you know? So we do the lead retrieval to everybody that comes to the beer event. We gather the information, scan their badges, or however, and then we put in our MailChimp, and then the company grows it’s list that way.

Jeremy Weisz 21:18 

What is the best you find methods for follow-up after one of these trade shows?

Manon Rouillier 21:26 

LinkedIn, even for myself. Each time, I was nice seeing you like right now, like, I’m just gonna step I’ll just go backward a bit. The best follow-up method, yes, it’s LinkedIn, but the best entry, it’s not an entry, but prior to the show, it’s also LinkedIn. And when we talk about account-based right now, what Rouillier has done, we do it for our customers. Well, talk about myself. I targeted in Toronto, all the Quebec companies that are dealing for the mining industry. So I’ve been in contact with all of these companies. And then in a week from now, I’ll just send them an email, hey, are you there? Are you in the booth? I’m going to stop by. Just want to present you the 15-year agency that’s been working nonstop at the mining industry. So I’m just going to, and then we’ll drop there.

We have a small gift for our 15th year in the industry, so we’ll just drop by the booth and we’ll do an interview, because we have a podcast also, so we’ll do an interview. We’ll just share everything like on our podcast, on the mining podcast, so it gives us visibility. And then when we go to the booth, people realize, okay, I’ve seen her on women in mining, or I’ve seen her on LinkedIn, and so it all builds up from there. So afterwards, after a trade show or a follow-up method, well then I use the same one with LinkedIn, and I just tried to get a small time on Zoom or with the person. So, once I’m in, it’s rare that I’m out.

Jeremy Weisz 23:01 

What type of small gifts do you like to give, or any gift, any gifting things throughout the years that you’ve used?

Manon Rouillier 23:09 

Well, right now, what we’re doing is that the gift that we do, mostly for our customers, that we bring them out for dinner. We put our money into a great meal, great wine, we’re we talk, and that’s been our Christmas gift for everybody. So every time we get a chance, and since we’re so much of it, I’m kind of right, because I’m going to forget and go quickly in my head, once we do find ourselves as I know it’s a weird word, but ecosystem, we are an ecosystem for the mining industry, because we don’t take any competitors as customers. So we do have everybody. So when we do an event…

Jeremy Weisz 23:46 

Those exclusive so like, if you take on a type of drill company, you’re not taking on another drill company specifically.

Manon Rouillier 23:54 

Well, if you only give me 20,000 I’ll take another one, but I mean up to a certain amount, no, they’re exclusive. So when we do an event, Napi hour, or we launch our new branding, three years ago, we invited all of our customers, but they’re everywhere from the province of Quebec, so it’s hard to gather our customers. So there was a big mining event in Quebec City, so we did this. We had like, between 8200 customers, but everybody was making the business buy them, like, together, so that was, like, that’s my purpose. That was great.

That was an amazing event. And our customers saw the value that we added. It’s not just the communication plan that we’re building. We’re putting you guys and connect them together. There’s no price for that. So that’s our gift for that’s mostly like when we do these events and all of that. But this year, our gift that we’ll be giving at in Toronto in three weeks, it’s seeds, because it’s our 15th year anniversary, seeds that we plant so. We’re going to give that with a sentence on it, so that we’re planting a seed. We’re planting a seed like as an agency, but we’re planting a seed to grow together and to bring your business elsewhere, and we’re there for the growth of our customers. So we’re planting seeds so we’re ordering that today, this strategy, this new object.

Jeremy Weisz 25:22 

Do you do that client dinner every year? Or was it just because there was a conference? How do you manage that?

Manon Rouillier 25:32 

We did it like all of them together, that happened two years ago, and we’re doing it in June again this year. There’s two events in Quebec at the same time, and we’re doing it, and it’s quite a we’re gathering everybody, and I’m doing it in a it’s an old boys club, a private place in Quebec, and I find it very it’s a class with who I am and women in mining that I represent. And I’m like, let’s do it there and show that it’s okay, diversity, inclusion, we’re all there.

So we’re inviting all our males because, because all my, most of my customers are male, since that’s the industry. So we’re doing that, and it’s a scoop, like, nobody knows yet, but we’re doing that on June 4 of this year. So I think that, since it’s our specialty, we’ll keep doing it, maybe every two years. But it’s so much money, and people are not paying to come. So I’m like, what? Maybe I’m going to have a $10,000. So is it worth? Would it bring the money?

Jeremy Weisz 26:35 

Yeah, we’ve done a lot of those type of dinners in the past, too, and they’re magical, like you said, because they create connections. Do you ever get sponsor? We’ve gotten sponsors for them before. I don’t know if you’ve ever gotten sponsors, which helps offset the cost, because that’s expensive, right? I mean, and usually it’s like a steak or whatever people buy, and there’s alcohol involved. So I don’t know what are ways that you considered offsetting the cost, because it is significant.

Manon Rouillier 27:08 

It is significant, but it’s such a game differentiator that perhaps that if I want to keep doing it, I think we need to convert it to an event, a subscription, something that people like pay there to be there, and if you play to meet like high management of mining companies and high management of manufacturing companies. So I think it’s worth something, but I haven’t thought of the proper way to do it.

Jeremy Weisz 27:34 

Maybe we’ll brainstorm after this.

Manon Rouillier 27:36 

Yeah, maybe the listeners will bring me ideas.

Jeremy Weisz 27:40 

Yeah. Give her any ideas you have. There was one, and I don’t know if it was one you were referring to, but maybe there’s a product launch for the drilling company. And some of the things you did around the product launch for it.

Manon Rouillier 27:54 

Yeah, we’ve been doing the, well we had to find the name of the drill, because there’s a lot of drills. So this one is specific, since it’s the automated so need to find the name of the drill. There was a branding, because they have drills, but they also have consumables. And the consumables, they have a branding for it too. So we do have this big, this corporate company, but afterwards we had to build the branding for the product lines. So that’s one of the line that we’re lounging in Toronto. So we had to do that. Now we’re working on the personas, just to make sure that, because it’s not, since it’s automated and there’s AI, there’s a new way that we have to speak to our customers.

So we’ve been doing our key messages for that, we’re doing the landing page, and then, like I said, the beer van and the guys in the booth will have, like, targeted meetings, private meetings. So I’m trying to book them a schedule. They will have like 10 meetings per day, and there’s a room upstairs where they can go meet privately their customers. So we’ll try to manage that for them. So that’s why I say, like yes, we’re an agency, we’re there for the strategy, but we’re still down, like we’re so agile, and we’re really there, and if they need anything, they need when we’re there, I mean, we’re part of the team. We are their department, so…

Jeremy Weisz 29:18 

You’re the outsource marketing department, essentially. You’ll forgive me if I’m pronouncing it. But Sayona, what did you do for them?

Manon Rouillier 29:30 

Sayona Mining, what we did is that they’re based in an Australian company. But, I mean, they do have a branch here up north, and they do lithium, so we’ve been working for them, at least for the past five years. And one thing that we noticed is that the population sees, or it’s not B2B, but it’s B2C also, but the population is not the province of Quebec, even, I’m not sure, also in the United States. But where is the lithium coming from, and why it’s good and. Why we need it in North America and not China. There’s a difference in quality. There’s a difference even in the environmental issues.

The lithium coming here, let’s say for Tesla, or it’s coming from China, the boats and now this pollution, and if we build it here in Quebec, and we have employment in Quebec, and everything is done here? Well, people are aware of that. They’ll know why we’re building lithium mines. So our campaign was the least the it’s not like that, it’s that it’s playing in French, but it’s the lithium from here. That’s the campaign that we launched for them. So it’s been going around for the past a year and a half now.

Jeremy Weisz 30:39 

What are some of the uses?

Manon Rouillier 30:42 

Of lithium.

Jeremy Weisz 30:48 

The batteries. Is that the major use that it’s for or what other thing?

Manon Rouillier 30:55 

It is, everything’s specific. I wouldn’t pronounce myself, but I mean, the battery is the main thing. There’s lithium this other minerals also in the battery. So it’s not only the men and lithium.

Jeremy Weisz 31:12 

I don’t know if it was lithium, but like, because we’re producing so many of a lot of goods, whatever electronics or cars, whatever, are they worried there’s going to be shortages of this in the future.

Manon Rouillier 31:29 

Of course, and the shortage will also come that we’re not able to exploit the land as much anymore, because the government is not giving access to everything like this, protection zone. Protected zones. It’s okay. I mean, we need that. But, I mean, if we do have these, the government that’s telling that in 2030 everybody needs to be green. And this and that, carbo zero, carbo zero, something like that, neutral. Carbon Neutral. Well, it’s, still going to come from the mining industry. And if we keep doing like a cell phones and poor computers and…

Jeremy Weisz 32:09 

The vision, the AR goggles.

Manon Rouillier 32:11 

It’s all coming from the mining industry. So if we don’t know about that, how can we be proud to have the mining industry in our province, when it’s an economy driver. And in Australia, they know that. In Australia, they say, if the mining industry is going well, the economy of Australia is going well, it’s in the culture. They know about that. But here in Quebec, in Canada, but I’m sure it’s North America, but it’s not the same like the population is not saying the same thing, perhaps because of what the past and, I mean, they’re dragging their past with them. Perhaps that’s what it is. But, I mean, it’s not the same energy, let’s say, than Australia, for example.

So as a communication agency, where I would try to bring this information to the public, we try to, like that’s the reason why I started the mining podcast. Our customers are not keen on communication strategies. It’s not their business. And sometimes we see information out there in the media. We see like wrong information and misperceptions, but nobody’s stepping up because they don’t want to, they either scared that they’ll be like framed or okay, they’re speaking, but they’re not also bringing success stories to the communities, and they’re not so I thought, well, the podcast, the mining podcast, that’s what I’ll do for them. So I’m trying to talk to entrepreneurs. I’m trying to talk to leaders or projects or new invention or AI or stuff like that. It’s going to bring the industry elsewhere. I started the podcast so that I could bring them to life. I’m going everywhere, right with this interview?

Jeremy Weisz 33:53 

Yeah, no, this is great. Let’s talk about the evolution of hiring and staff for a second. Because so it starts off you all right, you’re a consultant, and you’re like, I need to do more services. You hire a graphic designer. What were some of the important positions that you hired for in evolution of the company?

Manon Rouillier 34:13 

Communication. The second hiring I did was a communication to build the communication plan, because I realized I wasn’t able to do them myself anymore. So I started communication, and then I hired two person in communication, and then the fourth person I hired was the social media person. And then we hired two, and then we hired three. So now we’re up to 16, 20, at the end of the year. Will be 20 at the end of the year, but now we’re 16. Like I mentioned, we wanted to be 25 but I think that’s maybe in two years. Not now been too hard. Yeah. But so we did the positions were still more in the communication field. And then I needed strategies, but I needed hands-on, because that’s what we offer to our customers.

We do your strategy, but we’re hands-on. Also, you don’t need to worry about anything. So we wanted people to write well, to do the newsletter. So it was really, really, really marketing. And then I started thinking, okay, there’s something missing, like, who does the analysis, the market analysis, and who does the personas and the product launches. So I’m like, okay, marketing is taking a space with our customers, and we need more marketing people to work at Rouillier agency. So then we started more to develop the marketing aspect of the communication. So the way we see it is that we start with the marketing aspect, mostly for our customers, and then we drill down communication, then we go afterwards to the deployment.

Jeremy Weisz 35:56 

And then pricing. When you first launch your agency, you know, how do you figure out or think about what to charge at the time?

Manon Rouillier 36:09 

That’s been it’s still something that I always question myself about, like, what is it worth to be that niche in the market, and are my customers willing to pay? And what’s been hurting probably us is that we’re so visible and people know us so well in the province for this niche, that I’m thinking, they’re thinking, oh my god, I won’t go with Rouillier. They’re probably so extensive, I’m sure that. And we’re not, we’re middle, so the way I was building my price was the way I was myself when I was hiring agency. So I’m like, okay, could like, 4500 I think that’s logic, because I have this many hours logged in. And at the beginning, I wasn’t doing hourly fees as much as a package.

So I had packages, but then that the worst when you start doing packages and you don’t know the market how they’re going to react. So I started doing packages and then realizing, okay, each package I’m missing actually 30 hours, but they’re sold for a year, so that, like, like, we’re launching a new service coming up and like, a market watch. Like, we think that’s for customers, like, a great market watch, but then we’re selling it to everybody, but we haven’t tested it. How long will it take? And so that’s why I’m always scared to go with the package pricing. But at the same time, when you do hourly fee and your customer knows about the hourly fee, and it’s like, you want to take 50 hours to that? No, no, no, no, you can do it in 30 hours. So, there’s a balance between the two.

Jeremy Weisz 36:17 

What’s the market? Watch, how’s that going to work?

Manon Rouillier 37:55 

We’ve been connecting to, like, obviously, Google News, Google Alerts. But we want to go a bit deeper with the most mining in companies, they have blog. So we want to go with the blog and okay, if they’re talking about this new invention, or if they’re talking about this new policy environment, we need to be up to date to that. So we’ve been connecting to them, to these blogs, also what the market is saying, but also, if we do have a company in ventilation, for example, and there’s a new policy that’s in the United States, well we’ll bring that to them. So we’re trying to build a market watch that it’s not PR-oriented as not because we’re not a PR firm, by the way.

We’re communications for firms. So I don’t want to take this, it’s not a PR as much as again, I’m coming back with my Account Based Marketing, but what we do is that we feed this market watch to our customer, and we’re like, hey, Paul, this is a great news. You should just put it on your LinkedIn profile. Because we do the LinkedIn for our customers, both the company page and for the past year, I’m like, we’re doing a good job, but not a great job. What we need is we need to enter into the individual accounts of our customers, and then will be an amazing job. And we’ve been doing that for a couple less of the past year. And every time we swing an article or something that the customer does himself, but we wrote it from him, we sent him the link. We even did the image. If there’s an image that needs to be done and they’re like, oh, my god, that’s amazing.

You did that for me. Thank you. Like, no, it’s part of the strategy. So that’s an added value again, like be like close to our customers. So I want the market watch to be able for us to do that more and bring like this great news from this mining company that nobody knows about.

Jeremy Weisz 40:00 

I’m a big fan also of LinkedIn as you are. What are some of the mistakes you see people in companies making when they’re using LinkedIn?

Manon Rouillier 40:12 

Thinking that, were they saying we’re interested? Because that’s what I say to people like not because you want to say that, that people want to hear what you’re saying. So you need to get like, you need to gather your data. Like, there’s posts that I make that I get 107 comments, but there’s posts that I do, there’s one comment. Big. Why? Is this because I was too personal? Was it because I was too vague? Was it because the picture wasn’t great, or we need to gather this content and analyze it, but don’t analyze only what’s going great. Why did it go wrong? So that’s what we do with our customers. We try to analyze everything. That’s not why? Why? It’s not to try to go viral. But if you post and nobody’s reacting, well, there’s something wrong with your post, so that would be my main focus.

Jeremy Weisz 41:07 

Really analyze what you’re doing and what’s working and what’s not.

Manon Rouillier 41:10 

And stop using chatGPT for your post. We see it. It’s obvious. It’s the repeat. It’s the first emoji at the beginning. It’s the same words coming up. And you see it a customer that goes with ChatGPT. It’s like try to do something different.

Jeremy Weisz 41:27 

First of all, I just want to thank you for sharing your lessons, your journey. And I have one last question before I ask it, I want to point people to Rouillier. It’s Rouillier.ca, you can check it out. Last question is just your favorite resources? It could be business books that you’ve liked throughout the years. It could be a mentor, and advice they’ve given you, or all of them, what are some of your favorite resources that you can share with us?

Manon Rouillier 42:08 

Mostly podcasts, because, like, I train a lot, so when I go training, I just stop the podcast in my ears and I listen. And I stopped listening to podcasts or reading books about my industry, and I started to focus more about being a visionary entrepreneur and all of that, and I lost track of what I was doing. So for the last year, I’ve been coming back with the Seth Godin, or Mark Polar, or I’ve been coming back to these people that are in my industry and listening in your podcast, Jeremy, like yesterday, I listened to two of the and I was taking notes and they were talking about a lot about vertical markets, and I can’t curry something.

Jeremy Weisz 42:50 

Corey Clinton, yeah, exactly.

Manon Rouillier 42:53 

And I was listening to him, and I’m like, that’s me. I’m doing a strategy. But that was fun, so that’s for sure. Jeremy, your podcast is in my go-to in the morning when I walk.

Jeremy Weisz 43:05 

Thank you. What other podcasts are your favorites? So you mentioned.

Manon Rouillier 43:10 

I quite like Mark Fuller. Do you know Mark Fuller? He’s a strategist. I think I had is at home as the his book, it’s about, how is it called again, the podcast, but he talked about the two agencies that’s his target but I kept check it out. Yeah, I think it’s a great for strategies that are listening at least. I think it’s the greatest sweathead. He’s from Australia, but he’s based in New York now, and he’s been doing interviews with like s3 when they relaunch their brand, or he’s talking to really strategists that are working everywhere around the world. So it’s quite interesting just to do, they give advice on how to do a great lounge or so, yeah, that’s been my main go-to these past few weeks.

Jeremy Weisz 44:03 

I love it. Everyone. Check out Rouillier. Rouillier.ca and Manon, I want to be the first one to thank you. Thanks for sharing everything, and we’ll see everyone next time.

Manon Rouillier 44:14 

Thank you.