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Lorrie Morgan-Ferrero founded Red Hot Copy in 1999 is a world-renowned award-winning copywriter. Lorrie has worked closely with clients like Ali Brown, Mark Victor Hansen, co-author of “Chicken Soup for the Soul” series, Agora publishing, Glazer Kennedy Inner Circle, and many more.

Lorrie talks about How to break out of a year long funk…

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Lorrie Morgan-Ferrero educates entrepreneurs and copywriters how to shift from the hype-filled sales copy to copy written with authenticity, trust, and rapport.

Lorrie has a popular course called the ‘She Factor Copywriting Bootcamp’.

What will you learn in this interview?
-What does she do to overcome low points
– What was a time things went horribly wrong?
-What got her in and out of a year long funk
-What people helped her stand strong in tough times?

Business Mentors, Tools, Books mentioned:
– John Carlton – Marketing, copywriting
– Gary Halbert – Author, copywriter
– Dan Kennedy – Strategic advisor and author of the popular No B.S. book series
– Joseph Campbell – American mythologist, writer and lecturer
– Ali Brown – American entrepreneur business coach, author, speaker
– Esther Hicks – American inspirational speaker and author

A little background about Lorrie Morgan-Ferrero:

Lorrie Morgan-Ferrero founded Red Hot Copy in 1999 in order to work anywhere, raise her family, and still make a good living. Her background in journalism and acting prepared her for copywriting. Lorrie was drawn to the edgy, conversational language, the winding persuasive arguments, and weaving psychology throughout the copy.

From her past reporter days, she is adamant about deeply researching the current industries, trends and competition. In fact, Lorrie coined the term “TARKET” (“target” plus “market”) to explain how to collect research and refine it to speak to a single person in your demographic. In fact her TARKET methodology has become part of the 21st Century marketing lingo.

Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market.

She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System.

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