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Khalid Saleh is the CEO of Invesp, one of the first conversion rate optimization (CRO) agencies in North America. They work with large companies like eBay, 3M, Target, and Special Olympics as well as smaller startups. Before co-founding Invesp, Khalid was an e-commerce software architect. He built his career devising e-commerce and optimization solutions for companies like American Express, Motorola, and Citrix.

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Here’s a glimpse of what you’ll learn:

  • The fifty million dollar mistake that birthed Invesp
  • What does a website optimized for conversions look like?
  • Elements of an excellent b2b website
  • Emotional triggers that lead people to purchase
  • How Invesp delivered a 55% uplift in conversion rate for Z Gallerie
  • What goes into scaling conversion rates for a men’s skincare brand?

In this episode…

Gone are the days when website traffic is the be-all and end-all. More than ever, brands seek quality traffic that converts to tangible revenue. A great way to drive traffic is through websites anchor emotion-laden copy with functionality. It is about guiding your customers along their buyers’ journey through your website by addressing their pain points.

Yet how do you dig up these pain points? What are the necessary website improvements you need to make? It begins by understanding why people buy, listening to customers, experimenting, and much more. Ready to find out more?

Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring the CEO of Invesp, Khalid Saleh. They discuss the mind of a typical buyer, how the elements of a b2b website should be a guide to customers, case studies of simple conversion actions, and lots more!

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Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

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When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

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We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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Episode Transcript

Jeremy Weisz  0:19  

Dr. Jeremy Weisz here, Founder of where I talk with inspirational entrepreneurs and leaders today is no different. I’m here with Khalid Saleh and Khalid I’m gonna formally introduce you in a second and Invesp. Of course, I always like to point out other episodes people’s check out of the podcast. And since this is an agency episode, we had Joel Erway, on who founded the Webinar Agency. Great episode. You know, if you want to start doing more with webinars, we had Todd Taskey on, and he helps top leaders in m&a basically helps prepare an agency with a private equity company. So they can not only sell but a second bite so people can check out his Second Bite podcast, I’ve listened to many of his episodes, fantastic stuff. And Jason Swenk, who also has two episodes, one how he grew his agency to over eight figure mark and the other is how they’ve been acquiring agencies and how they valued those acquisitions. So check those out This episode is brought to you by Rise25 And that Rise25 We help b2b businesses give to and connect to their dream 100 relationships and partnerships. And we do that by helping you run your podcast, you know, for me, call the number one thing in my life is relationships. I’m always looking at giving to my best relationships. And I found no better way to do that over the past decade than a profile that people and companies I most admire on this planet and shout from the rooftops what they’re working on and what they’re doing and share with the world. So if you’ve thought about podcasting, you should if you have questions, go to To learn more, both my business partner and I have been doing it for over a decade and in podcast years. That’s a long time. So without further ado, I’m excited to introduce Khalid Saleh. He’s the CEO of Invesp one of the first CRO agencies in North America, we’re going to find out what the landscape was like back in the day Invesp works with both large companies like eBay, 3M, Target, Special Olympics, to smaller startups and in his prior life, Khalid was an E commerce Software Architect. He built his career actually devising e commerce and optimization solutions for companies like you’ve probably heard of American Express Motorola, Citrix, and you I think, Khalid you call yourself at least on LinkedIn, a fusion, I think this is an accurate statement of fusion of E commerce, conversion optimization, AV testing, I want to throw in copywriter there because you are really good at digging into the deep emotions of the customer. So thanks for joining me.

Khalid Saleh  2:56  

Thank you for having me. And just by the intro you gave I’m like, oh, gosh, I promised to reach out to Todd because we talked a week ago. And I didn’t so here. That’s another thing to do today.

Jeremy Weisz  3:07  

All talk is all about connections. Right? So I love it. Um, I want to start off with, you know, you talk about a $50 million dollar mistake.

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