Jeremy Weisz
What did you try first?
Kellianne Fedio
Well, I didn’t try anything for a while actually, my husband is a rock star. I mean, he’s super successful in sales. So you know, he just kept climbing in his position. And you know, really was able to take the heat off of me of having to work of course, other goals on hold during that time, like investing goals and building our wealth and all that kind of stuff. But when it was time for me to get back back into something I just knew that I had to do something that was you know location independent so I pretty quickly narrowed in I’ve got it something online I don’t know what the hell it is but I haven’t got it and so you know I went down the rabbit holes of internet marketing you know everything you could think of under the sun internet marketing wise I tried I failed
Jeremy Weisz
some of the things you tried that
Kellianne Fedio
like affiliate marketing blogging you know I tried you know just basically anything I could get my hands on that I could make a quick buck and it just always just an epic fail it just I learned a lot I learned a lot about internet marketing principles which is
Jeremy Weisz
do a good job marketing internet marketing say you’ll make this you know in one week like cool and then you’re like wait maybe it doesn’t work that
Kellianne Fedio
the whole make money online niche is like probably one of the biggest internet marketing niches right and so I you know, I was getting embroiled with that probably for Gosh, a good two years, but I did learn a ton about you know what it takes to succeed with internet marketing again, I was not successful, it didn’t make a dime. It wasn’t until I you know, found this model with dropshipping and specifically it was drop shipping on eBay that I started to see some success in other words, I started making money and I very quickly went from making zero to 10,000 plus a month and I was like, holy crap like this working online thing actually works like I found something but then you know, that started feeling like it was just a big job. And so it was around that time like circa 2013, that this little course came out called amazing selling machine. And it was all about how to, you know, launch and scale your own brand on the Amazon platform. And I
Jeremy Weisz
had been either Matt Clark and his his co founder on the podcast before
Kellianne Fedio
big fans of theirs I mean, if it wasn’t for amazing selling machine, I would not You know, be here today. And, you know, I joined amazing selling machine through one of their top affiliates, Ryan Moran. So I was in his group, it’s called the tribe, and, you know, just met some really great people. And that’s really where I would say my, my entrepreneurial career really started in terms of knowing, okay, I want to be in this realm of selling physical products to people, I want to sell them online, I want to create my own brand. You know, I had big visions for what that brand was going to look like. And, you know, utilizing the amazing selling machine course is kind of like a springboard into doing that was really, really helpful. But then, of course, there’s you know, that’s kind of like your basic education, and there’s a lot you learn through experience along the way.
Jeremy Weisz
So what were some things you learned from Ryan Moran? I know he’s probably you know, he does a lot of online training teaching. What did you learn from him?
Kellianne Fedio
Yeah, he’s, he’s amazing. I still consider him I don’t talk to him anymore, but I still consider him to be one of you know, one of my most inspirational mentors. I still listen to probably Cast has got a great podcast capitalism.com, but he really focused on building an audience building a brand. And rather than just schlepping products and he was pretty, you know, staunch about that very early on. And you know, I have to admit, when I first got started, I was kind of shopping products because that’s kind of how the model is you find out you know, a hot selling product at least back in that day and you know, and make your own version of it and saw it and I was very successful with that. But you know, very early on how that upgraded me that really, to create a true business I need to create a brand and so that was my focus pretty early on.
Jeremy Weisz
So what was your first dropshipping product? What were you What did you do? Do you remember?
Kellianne Fedio
Yes, I do. It was um, I was really successful with pet products and it was this little wooden like little staircase for little dogs so that they could go up to the couch.
Jeremy Weisz
Dog Why that? What’s that? Do you have a dog why’d you decide on that?
Kellianne Fedio
You know what I just focus in on that niche like pet products and I mean, obviously is a huge industry. And that product was just selling like hotcakes on eBay. And so I was able to basically you know, find it elsewhere cheaper and then arbitrage it over on eBay.
Jeremy Weisz
Hmm. So now you will call graduate to your own building your own brand. Yeah. How do you decide where to go? Did you continue on the pet products?
Kellianne Fedio
No, No, I didn’t. And, you know, I still have these visions of grandeur someday that I’m going to start a pet brand because I do love animals and I love my little Frenchie, and I would love to start like a brand just based around French Bulldogs. But that’s that’s for another day. But yeah, I knew that. You know, I wanted to create a brand that served somebody like me so I was my own best customer. So I created a women’s outdoor lifestyle brand. And you know, really focused on developing products that would cater to, you know, women who love to enjoy the outdoors and products that would help them really helped make that experience more enjoyable, more comfortable and more stylish.
Jeremy Weisz
You know, you I know you’re very data driven. So what are some things you look at before you decide to launch a new product?
Kellianne Fedio
Well, on Amazon, you’re the data that you’re mostly looking for is you’re looking for keyword volume. So you know that that’s got to be the first thing. There’s got to be keyword search demand for your products. And, you know, a lot of people like to say on Amazon, you’re not selling products or selling keywords, basically. So I look for products that had, you know, niche, mid level, you know, keyword demand, not super, super competitive. And then also, I was always on the hunt for emerging trends. So, you know, within a niche you’re looking at maybe products that haven’t quite hit Amazon yet, but are trending on other sites like maybe Etsy or Pinterest or other social media platforms.
Jeremy Weisz
Other any recommendations you have for specific tools for doing any research that you like, product research. Yeah, product research. Yeah,
Kellianne Fedio
yeah. product research. is I like to say both art and science so there’s the hard data there’s the keyword search traffic, there’s the competition there’s you know, if we’re going to try to get to, let’s say page one for a particular keyword, you’ve got to look at, you know, who’s on page one and if you compete with them from, you know, a review standpoint, or price standpoint, or product quality standpoint. So I like to mix both art and science you’ve got to, you know, you’ve got to have demand there. But again, I like to focus on emerging trends and I like to look off of Amazon for product ideas. So I like to look at product catalogs. I like to look at you know, other social media sites I like to look at you know, the magazine at the airport or on the airplane. I forget what that thing’s called skymall I think yeah, go into physical retail stores can’t really do that much right now or we’re starting to get back to it but you know, look for what’s out there that’s not on Amazon yet but fits within a niche that you know, is evergreen that people are always get one of our products.
Jeremy Weisz
That’s really smart. You know, I like that you. You look for these offline versions because Cuz you talk about product catalog, right? And you think, well, these people are spending hard dollars to mail like, these things are heavy into homes. So you know, they if they could prove it out, they wouldn’t keep mailing these catalogs and why not, you know, kind of utilize the research that they’re doing exactly what else is doing
Kellianne Fedio
many online catalogs that you can look you don’t have to just look at it. I mean, every like catalog that I get in the mail I look at or I did when I was, you know, really busy and, and creating products and right now I don’t have a brand right now I’m helping others with their brands. But when I launch a new brand Sunday, whenever that is, you know, definitely I that’s one of my biggest resources. And there’s a lot of online travel apps as well.
Jeremy Weisz
So Kellianne, I want to talk about big winners, big losers, because it was like, Listen, we don’t get it even you know, Hall of Fame baseball players, they bet 300 like, you know, they get out seven out of 10 times and so the same goes for for these type of things. But I don’t know, I want to talk about one thing before I think about big winners big losers, but I’m stealing an idea. What’s an idea, a product you’d give away? You’re like, I’m not gonna do this. If you’re listening right now. This is something like, Listen, if I were to do it right now, like this minute, here’s one thing, one product or category that I would recommend you look at that you’re like, I’m not gonna execute on I hope someone else like runs with it,
Kellianne Fedio
or they really put me on the spot, Jeremy, I know. All right, well, I’m not gonna say that I’m never gonna do this. But one niche that I have identified that I think is a really good niche. I’m not going to give any specific product ideas, but a niche is women’s office decor. Okay. I think that there is a lot of potential in that niche.
Jeremy Weisz
Okay. Especially right now and people working from home.
Kellianne Fedio
Yeah, yeah, I mean, I’ve had this idea for I mean, I have like a spreadsheet of just like
Jeremy Weisz
I’ll tell you, you know, killing what I bought. I mean, I bought this monitor razor that looks cool. That is just like a glass thing. It took me like five seconds to put together and my wife’s like, Oh, that’s really cool looking. You know, to your point. She’s like, we order me one. And so my monitor is sitting on this thing it probably it cost me $23 I don’t know how much it costs to make, but it looks nice. So to your point I’ve even bought you know, my wife liked it. So I guess it’s women’s office decor, it would be considered
Kellianne Fedio
makeup, you know, in a different color for
Jeremy Weisz
an idea for someone. It’s Harold hemudu he was called a razor. What is it? No, it’s like I was looking for somebody to raise the monitor. Like I can Yeah, but it’s not. It’s not like electric right? It’s just like, just a stand that I put my monitor on. And so people could check it out on Amazon ATM. Ud you it was like $23 It looks pretty So yeah,
Kellianne Fedio
I bet she wasn’t a piece
Jeremy Weisz
of plastic. It’s no, it’s glass. It’s a glass, clear glass. So it goes with anything. And that’s probably why she liked it with just like a little spin on it, you know,
Kellianne Fedio
now somebody could go out and develop one and kind of like an on break glass color. Yeah. And then specifically target, you know, office decor for one.
Jeremy Weisz
Yeah. And also, it’s not brand specific, like I wasn’t searching for specifically, this is a brand, right. And so, you know, it’s like, whatever. It could be easily.
Unknown Speaker
Private Label product, right. Yeah.
Jeremy Weisz
So it looks kind of like this, like this little glass thing, but that’s not it, you know, but so yeah, so thank you. That’s great. I’ve already bought and stuff, you know, related to that. So I’ll second that one. So big winners big losers. what’s what’s one that you thought? You’re like, I have the next hot product is going to be my best seller. And it bombed.
Unknown Speaker
Um, do I have to say you You
Jeremy Weisz
know, you can, whatever, whatever you want to share, I mean, no one’s gonna want to replicate it because
Kellianne Fedio
well, I’ll share a story for another brand that I had with a partner actually. So this is a brand we’re no longer running but we we we did have a really great idea. And all the research backs it up, um, you know, we did everything on point the marketing but it just goes to show you that sometimes, you know, you’re gonna have winners and losers and you know, I I like to have, you know, kind of a average ratio or the kind of numbers that I have or, you know, out of every 10 products that I plan to launch, you know, hopefully have seven winners. And so this particular product that we put a lot of time and resources into, you know, just didn’t just didn’t hit the mark. And again, I don’t want to name
Jeremy Weisz
name, what do you think? Why do you think it it didn’t, like you said you’re like everything checked out from like, the Whatever competition or whatever you’re looking at, what what do you think it was, you know, are very experienced at this. So,
Kellianne Fedio
yeah, so it’s, uh, you know, hopefully he doesn’t mind me sharing this this failure. But, you know, what I think it is, is we added a lot of components to this product and and which raised the cost because it was a premium offering, right. And I generally like to have premium price points, premium products. But I think what we ended up doing was, you know, this is all, you know, learned in hindsight, but I think we just priced ourselves out of the market by doing
Jeremy Weisz
so you think it was would have been competitive, just the prices are it just goes to show if one of those aspects is off, it’s not gonna sell?
Kellianne Fedio
Absolutely, absolutely. By then it was too too late because we put all this this time and resources and design work into this particular you know, bundle, if you will, and it had too many components and in order to be profitable, we had to charge a certain price and so, you know, definitely took away so many great lessons from that and had a A lot of fun to
Jeremy Weisz
talk about a winner, you talk about a specific product, but winners and sort of like you saw like these two or three metrics were like onpoint. And that led you to make the decision to actually do you know, not saying again, like you just mentioned everything I’m point in the price was off one thing was not on and that didn’t work out. What was one where it worked out just as you expected it to what were the key metrics, you you saw that were in your favor?
Kellianne Fedio
Well, I would say that the first product that I launched in my brand was a home run. And the only caveat to that is I didn’t plan on it being a home run. I planned on it being a base hit and it turned it turned out to be a home run. So I was lucky in that that way. But the metrics at the time, which I still feel like hold true today. Because back when I got started, you know the methodology was really to find something that had you know, was very high keyword demand and this particular product, back then nobody was teaching and they still don’t really teach to look for emerging trends. And this was an emerging trend. And I just felt really strongly even back in 2014 that you know, this is I just have a good instinctual feel that this particular niche was going to take off. And so it had it had solid keyword demand. And, you know, I knew I would be able to compete but again, the the sales metrics on it, I thought were going to be a base hit. And it turned out to be a homerun because as I predicted, the niche did explode. And so that goes back to my earlier comment that you know, a lot of everything we do in selling on Amazon or being ecommerce or brand owners is art and science, you know, you’ve got to look at the data. You’ve got to make data driven decisions, but there’s so much art to it, and subjectivity to it.
Jeremy Weisz
Talk about so let’s get to valuation. You decide, okay, I’m going to sell my business. Is there a certain timeframe? People should be looking at doing that? Do you looking back do you wish you would have sold waited you wish you would have done it sooner?
Kellianne Fedio
No, I, I actually, I put a lot of planning into my exit. And that’s where I’m really passionate about being able to reach sellers now on their journey. Because, you know, I’ve shared this on other podcast interviews, you, you shouldn’t just wake up one day and decide, oh, I’m going to sell my business. And now let me go out and do that you should, you should always be running any type of business with the end in mind with an exit strategy. And you should always know the value of the asset that you’re building, regardless of whether or not you’re going to sell it. And so, you know, I would say that you need to, you know, put exit planning into your, your workflow into your interior life. As far as being a business owner exit planning should always be a part of that. I feel very strongly about that. Because if you ever do decide to sell, then you’re going to know exactly how much that business is worth. And you’re going to be Prepare. And you can also be you know, if an opportunity comes along, if somebody comes along or a company comes along or private equity firm comes along and wants to acquire you and they offer you a certain amount, you know, you know what the value of that asset that you’ve built. And, you know, on the other side of that, you could have an emergency where you need to get out, you don’t want to have to have a fire sale of your business, you need to know like, what it’s worth, and what you’d be able to command for it in the market. So I feel very strongly about exit planning. If I were going to start a new business today, I would be doing it with the end in mind. So when I started planning for my exit, it was well in advance of when I actually exited It was about two years, but I would recommend at the very least, you know, 1212 months minimum of starting to plan before actually selling
Jeremy Weisz
um, Kelly on with that. What are some in that, by the way, the same, obviously the same things you use to, you know, sell or the same things you do to actually put systems in place and actually Make your business increase in valuation. I imagine, what are some things that people are like, okay, I want to start planning today. What are some things you recommend they start to look at or start to do?
Kellianne Fedio
Well, the very first thing I would say, and hopefully this is something that’s already in place, but it’s just very, very crucial is really good bookkeeping. So having good bookkeeping, especially e commerce, bookkeeping, which is accrual based, and a good CPA and making sure that you have clean books, clean financials, you’re able to at all times, you know, know, you know, what your profit and losses are, know what your balance sheet states and also cash flow management. And so, you know, one thing that I wish I had done early on is to work with the, you know, a fractional CFO, and there are services and providers that do that to really help you manage your cash flow because that’s one of the things that I think a lot of e commerce brand owners get into trouble with his cash flow management. So that’s you know, at the core of everything, you’ve got to have clean books to be able to make any, you know, intelligent decisions not only about how to operate your business on a day to day basis, but when it comes comes time to sell. You know beyond that, you know, there’s going to be a team of advisors that you’re going to need to surround yourself with, as you do your exit planning, you’re going to need, you know, not only somebody an intermediary to help you sell your business, whether that is a broker or a mergers and acquisitions advisor, but you’re also going to need a good attorney, preferably and a mergers and acquisitions attorney that you know, knows this this field of law and also a good tax strategist, whether that’s your CPA or it could be somebody else. That helps you plan for the tax consequences of yourself,
Jeremy Weisz
for the fractional CFO. Is that someone who’s also your accountant or a totally separate role,
Kellianne Fedio
it can be but usually Usually it’s different. And so, you know, it just depends on what role you’re you know, there’s there’s varying degrees of specialties offered by CPAs out there, you know, some just do tax preparation, right? Some do strategic planning, you know, some do cash flow management, some even do bookkeeping, although they any good account should not be doing bookkeeping because that’s just a waste of their time. So you know, the good CPAs should be a good strategist and could be able to help you but oftentimes, you know, it’s it’s more of an internal role or you can have what’s called like a fractional CFO, somebody who is not solely working for you, but they do CFO services for lots of different businesses. And they can help you with that too. Because, you know, it’s it’s so easy to get in trouble being a ecommerce brand on our specially selling on Amazon, where at the click of a button, you can accept an Amazon loan, you know, for hundreds of thousands of dollars deposited into your bank account and your vacation, no change. You don’t have a good strategy on how to deploy that money and knowing how, you know your cash flow is working. And that’s with any, you know, any, any business any investment, you know, you need to understand how that’s working. And I think that gets overlooked by a lot of Amazon sellers, unfortunately.
Jeremy Weisz
Kellianne, what point do you say you should get a fractional CFO? Like, what? Maybe dollar amount in someone’s business? Or, you know, like, if they’re just starting, should they start off with that? Or what’s the point like, okay, it makes sense to get one. Now,
Kellianne Fedio
I think that if you are planning an exit within the next, you know, 12 months, you definitely should look into it, at least have somebody come and look at your, you know, strategy, you’ve got to know like where you’re at in the cycle of your business. If you’re planning on exiting, you know, you’re not necessarily focused on you know, top line growth, you might be just focused on profitability, you know, before your exit. So, you know, that’s where our cash flow, you know, strategy really comes into play and knowing you know, how you’re going to position your company for sale, and what the value of that is going to be. If you’re deploying all of your cash for new product development and advertising, you know, you’re going to have, that’s a growth mode. So you’re not going to be showing a really strong bottom line there. So it depends on the stage. But I would say, you know, definitely once you reach, you know, the seven figure mark, I think would be a good time to look into that. But I believe that every seller from the beginning should have good bookkeeping in place.
Jeremy Weisz
Yeah, I mean, to your point, you know, whether you’re going to sell or not having some someone like that look, and if you want to grow well, how much can you afford to grow? And how much can you invest in growing is also important to from knowing your numbers, and oftentimes, sometimes is running a business, our strength isn’t knowing the exact numbers some people it is, mine is not. It’s more like big picture. Okay, let’s get this going. And need someone else looking at the fine details. What are some other things so you mentioned A couple your dream team, right? So it’d be a fractional CFO, mergers acquisitions, it could be a lawyer, it could be a broker, attorneys, tax judges, any others that you consider. People should have a part of their dream team.
Kellianne Fedio
Well, obviously a bookkeeper along with that, and then when you said the, for the for the intermediary, depending on the level of your business, you would have either, you know, an m&a advisor, like I said, or broker. And then on top of that, you know, there’s lots of experts that you’re going to need along the way to help optimize your Amazon business. So you know, Paul, and I, you know, when we launch our podcast, and you know, our mission really is going to be to connect people with you know, the best curated resources for everything you would need along your journey of exit planning and optimizing your business along the way. So for example, Amazon PPC optimization, you know, we’d be referring you to our good friend Leon Hirshhorn and increment them to do your Amazon advertising management. You know, there’s a whole plethora of services within just selling on Amazon that a lot of sellers are familiar with when it comes to, you know, software tools and all the way up to brand management. And, you know, that’s going to be something that I think is going to be a hugely valuable resource that sellers can rely on. You know, hopefully, trust in Paul and I are recommendation because we’ve either worked with these service providers, or we know people who have successful results.
Jeremy Weisz
Yeah, that’s a good point. So there’s business and business related just general and there’s Amazon specific related professionals with optimization. It could be Amazon PPC, it could be sales tax, like Amazon sales tax person, it could be someone who’s, who knows like a lawyer that does trademark and and
Kellianne Fedio
encompasses all those types of experts.
Jeremy Weisz
So if you go to Lauren, you go I need your help. Make sure you tell them that Kellianne Essentially what are some things that when you go in and because people can come to you killing Oh, listen, I’m I need just an overall, you know, coach and mentor in this process right and all of us need coaches even look at anyone who’s watched the the last dance for the bowls, you know Michael Jordan had Phil jackson but he also had a specific strength training coach for each individual aspect, right? So people can come in and go, Hey, I need you to kind of walk me through this. And you also kind of want a non biased person. Because if you go to a m&a person or a broker, they’re like, we’re the best, you know, and you kind of need someone who maybe doesn’t. Okay, listen, here’s your individual situation. I know they’re good at this and they’re good at that. What are some things you would say to someone right off the bat, Kellianne it say listen Start Here to increase your valuation. Where should people start? Cuz everyone’s like, yeah, maybe I’m an accent, maybe I’m not. But I definitely want to increase my valuation because that just means my business is improving. What should people start doing in that realm?
Kellianne Fedio
Well, the first thing goes back to again, the numbers and having clean financials. And the first thing that I would do with you know, a client is to look at their look at their financials and look for opportunities to not only reduce costs, but also you know, like on a product by product basis, looking at, you know, where are they getting the highest profit margin and ROI and doubling and tripling down on that and then cutting out the losers. It’s, it’s coming in as an impartial person, you know, I’m not the one that gathered the data. So I’m not the bookkeeper. But the bookkeeper is not the one analyzing the information. So coming in and helping the business owner analyze the information that they have, and so that presupposes they have good financials. So if I come in and I’m working with somebody and they have you know, messy financial And the first thing I’m going to do is get them with a good bookkeeper, and possibly accountants and get that cleaned up. And then we can make decisions because it all comes down to the numbers really on how to run your business.
Jeremy Weisz
Yeah, unfortunately, yes. Come on, tell me something easier.
Unknown Speaker
No. Oh,
Kellianne Fedio
sexy for a lot of people you know that my my mission My mission is to make this topic sexy. Like who wants to talk about exit planning, like, Oh my god, that sounds so boring. That sounds like a lot of work. It’s actually a lot of fun. Because it’s like this. It’s like this puzzle that you’re putting together along the way. And the end goal is so that you can get the most friggin money out of selling your business when it when it does come time. Maybe you don’t ever maybe it’s gushing out so much cash and you’ve got it on autopilot, you’ve got to completely systematize that you don’t ever want to sell it. That’s fine, but you need to know what that asset is worth because it’s probably the biggest asset that you have, at least for most sellers. I know it is.
Jeremy Weisz
So let’s talk about Paul Paul Miller. Guy stand up guy. You know, you’re walking, you guys are walking together on this journey with him. You want to talk about that for a second. I’m gonna pull his website up here. If you don’t own one of these, and you have a child, buy one today cozyphones.com. They’re wireless kids cozy phones. Yeah. So he’s partnered with Paw Patrol, Sesame Street. He’s done some amazing things. So what are some of the things you guys are walking through together in this process?
Kellianne Fedio
He has. I mean, I am so I’m still so amazed at all that Paul has accomplished with his brand. I mean, he created this category, Jeremy, he created this category of, you know, headband headphones for kids. And of course, now you know, he’s being knocked off. Right. And, you know, all the competitors have come in, but you know, he’s got, you know, a lot of things up his sleeve to try to combat this from a patent perspective. But, you know, Paul is, you know, his company saw, you know, huge growth very early on and Paul is actually planning on an exit within the next two three years and so I’m going to be helping Paul along that journey and we’re going to be very candid about that journey in episodes on our podcast and sharing different things that we’re working on to optimize Paul’s business cozy phones in preparation for an accident two to three years
Jeremy Weisz
yeah, so if you want the behind the scenes look you have to check out amazingexits.com and amazing exits podcast to hear them walk you through the journey.
Unknown Speaker
Yes.
Jeremy Weisz
So I always ask since inspired Insider, first of all, thank you. This has been amazing. I always love to hear your expertise and so people can check out amazingexits.com they can check out digitalshelfstrategy.com if they want to buy a cozy phone, you know, they go to cozyphones.com. What’s been, you know, like you said it’s a windy road this whole journey you know from attorney To ecommerce alternative selling to now basically advising other people on selling, what’s been a low point in the journey and how you push through and then what’s been a proud moment for you on the journey.
Kellianne Fedio
Now, a low point is something that I real I felt along the way, and now it’s hit me really hard to, but then I’m going to talk about now how I’ve turned that around. But yeah, is when you are on what I like to call this hamster wheel of being a business owner. And let’s just talk about Amazon and e commerce right now. Like it’s, it’s a glorious business model. I love it. You know, is it as easy as it used to be? No, is it getting more competitive? Yes. You know, it’s still a great opportunity, but you have to run it like a real business and, you know, you can get you can get caught in this trap of just working, working, working and like I said, it’s true for any business but when you do that, you’re not leaving a lot of time for really preparing for the future. And, you know, in my case, it was wealth planning, something that I kind of put to the side and kind of put on autopilot for a while in terms of how do we manage, you know, taking profits from the business as I was running it and investing that properly, I kind of did the lazy man’s approach of just, you know, investing into, you know, qualified retirement plans and things like that. And ever since I sold the business and prior to that, I’ve had a lot of time and it had become very educated and I feel now at a very advanced level when it comes to, okay, I know how to invest my money now for a really good return. And specifically for me, that’s the real estate. And I wish along the way, I had paid more attention to that because now at this point, I could have grown my wealth. And when I say mine, I mean my family’s, you know, much bigger and you know, our whole goal, my husband and I is to be financially free in terms of not having to work we’re always going to work because we love what we do. He’s he loves his his career and you know, I love business but you want to be able to have that flexibility and say, Okay, if I just wanted to live off of, you know, the cash flow of my passive investments, I have that option if I decided to just go take off for a couple years and that’s that’s the point we’re at now and my exit allowed me to take chips off the table and have a really good you know, sum of money to now deploy into creating this this wall, but I wish I had been doing that along the way. And so I would really, you know, tell business owners to be, you know, thinking about, you know, their business as you know, what are they getting out of it, you know, if they’re reinvesting everything back in which a lot of owners do you know, is it really worth that? Are you just waiting for your big payday someday when you sell the business but take, take at least some chunk of profit and put that away and I was, I would really justifies putting that into something that’s creating passive cash flow.
Jeremy Weisz
What about? Thank you for that? Yeah, oftentimes when you’re in the mix, it’s harder to do that you feel like you’re always kind of spinning, your wheels are always reinvesting. And when you look back, like, Oh, I wish I would have just, I forgot someone how the saying goes, Kellianne, it’s like, hey, if I give you a penny every day for a month, or something like that, or I’ll give you $10,000 and that, that Penny turns into exponential dollars when you just start doubling it. So it’s kind of that realm. What’s been a proud moment in the journey for you. When you look back,
Kellianne Fedio
I’m very proud of having created something from nothing with a very minimal investment. I think I started my e commerce brand with about 20 $500 loaned to me by my husband as he likes to point out answer to a multi million dollar brand and you know, sell for seven figures that Definitely as my my proudest amazing entrepreneurial career
Jeremy Weisz
Kellianne I want to be the first one to thank you everyone check out amazingexits.com digitalshelfstrategy.com. Anywhere else we should point people towards online. Are those the best places?
Kellianne Fedio
No, that’s great. I’m amazing exits. We are launching our podcasts this summer. So stay tuned. We haven’t officially launched but I would love it if people would go to the website and at least enter their email so they can get on our list. We can keep them informed of what’s going on. Paul and I are so excited to get started with that. And we’re doing it with with Jeremy and John’s help from Rise25. I highly recommend anybody that’s looking to start a podcast you definitely need to reach out to Jeremy and john thank you for all your help that you’ve been doing and helping us get that launched. And it’s been such a pleasure being here Jeremy I really appreciate you having me on.
Jeremy Weisz
Everyone. Check it out. I’ll take the shout out by the time you listen to this. It may it’s probably already live and they have a bunch of amazing episodes. So check it out amazingexits.com I don’t know how you got the domain. It’s a great domain Kelly Always a pleasure.
Kellianne Fedio
Thank you Jeremy
