Justin Gold is the founder of Justin’s, a natural foods company that produces organic and all-natural nut butters and peanut butter cups.

 

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Here’s a glimpse of what you’ll learn: 

  • [0:40] Justin Gold joins the podcast to talk about Justin’s. 
  • [1:45] How did Justins get started? 
  • [4:40] The first milestones that Justin accomplished. 
  • [7:30] An evolution of product selections. 
  • [10:00] The biggest challenge for Justin and his team. 

In this episode…

What do great leaders do when they are faced with roadblocks or challenges? Do they look for something else to do or do they forge ahead? Any leader worth their weight in salt will tell you that you create a way forward when all other options are closed. On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Justin Gold. In his conversation with Jeremy, Justin opens up about how he started Justin’s, the milestones that they reached as a startup, how the product selection has evolved over time, and so much more. You’ll want to pay close attention to this episode featuring Justin’s story! 

Let’s face it; it’s a lot easier to improve upon something that’s already created than to create something from scratch! While there are a ton of squeezable products on the marketplace, there are very few that have nut products. Recognizing this gap in the market, Justin Gold went to work refurbishing and then essentially rebuilding a packaging machine that would create his product. Thankfully, Justin’s gambit worked out, and the market responded – there is a tone of people out there who want easy to use and delicious nut products! You can learn more about Justin’s by visiting the link to their website located in the resources section at the end of this post. 

At the end of the day, what would you say is the most important value of your business? What about the value that matters most to you personally? Many big-name brands like to pride themselves in their values, but the truth is – their stated values are much different than their actual ones. Justin Gold didn’t want to create a company like the big box brands – he wanted to create something that would make a positive impact on people. From the start of Justin’s to now, the value of doing the right thing has been with them every step of the journey. What is the one value that has stayed with you through every step of your journey? 

Resources Mentioned on this episode

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