Julie Clark is the Founder of Baby Einstein, a business that changed the world of children’s entertainment. Baby Einstein was born in her basement, and within five years, it was generating more than $20 million. She sold the company to Disney in 2001. Julie’s passion for children and “mompreneur” qualities landed her in People Magazine, where she shared her story of entrepreneurial success.

Julie is a two-time cancer assassin. She sold over 30 million copies of her children’s books, including the book You Are the Best Medicine, inspired by her battle with breast cancer. She has appeared on TV shows including Oprah, The Today Show, Good Morning America, and The View, along with feature articles in USA Today. In 2009, Julie was personally honored at the president’s State of the Union Address. Julie’s most recent projects, including The Safe Side and WeeSchool, can be found on mommymade.com.


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Here’s a glimpse of what you’ll learn:

  • Julie Clark discusses what shaped her from an early age
  • The challenges Julie faced while creating Baby Einstein
  • How Julie stands out against competitors (hint: focus on quality)
  • Where the name “Baby Einstein” came from
  • How Julie grew Baby Einstein — and how the company made over $20 million in sales with five employees
  • What were some defining moments in Julie’s career that helped her grow?
  • Julie shares her story of fighting breast cancer and writing the book You Are the Best Medicine
  • One of the proudest moments in Julie’s life
  • How Happy Appy has impacted Julie’s daily routine

In this episode…

What inspired Julie Clark to start her wildly successful company, Baby Einstein? How did she make $20 million in sales with only five employees? She’s here to give you the full scoop on her entrepreneurial journey.

Fueled by her love for babies, classical music, art, and nature, Julie created Baby Einstein. In a media category that never existed before, Julie was paving the way for entrepreneurs and innovators to chase their goals and create better lives for others — including babies. Want to hear Julie’s story and her tips for success?

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Julie Clark, the Founder of Baby Einstein, to talk about her life as an entrepreneur. Julie shares her strategies for rising above your competitors, stepping out of your comfort zone, and overcoming the challenges in both your personal and professional life. You don’t want to miss this insightful episode!

Resources Mentioned in this episode

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Episode Transcript

Intro 0:15

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Jeremy Weisz 0:25

In this inspired insider.com interview, we talked with Julie Clark, she’s founder of Baby Einstein, she built a multi million dollar business in her basement, and she’s a two time cancer survivor. Listen to the story of how she built it, how she beat cancer and much more coming up right now. Dr. Jeremy Weisz here, I’m the founder of inspired insider.com where I talk with inspirational entrepreneurs and leaders and how they overcome big challenges in life in business. Today, we have Julie Clark, Julie Clark is a full time former teacher, best known for founding the Baby Einstein company in 1997. It was born in her basement and became a multi million dollar company in less than five years was generating more than $20 million. And she sold the company to Disney in 2001. Just to give you an idea, one in three households have babies in the US on at least one Baby Einstein product. Mine included. I have several Julie’s a two time cancer survivor, which is remarkable which we’re going to dive into that and an author of children’s books that have sold more than 30 million copies. And our current projects can be found on mommymade.com, which include Happy Appy, which is a free app, you should definitely download it in baby bites, which we’ll get into later. Julie, thank you so much for taking the time. Thank you, Jeremy. I’m really excited to talk to you. And I would like to include a fun fact about the guest fun fact about you is you’ve been every continent, including Antarctica. How is it?

Julie Clark 1:58

Yes. Antarctica was really awesome. Actually. It’s funny, you know, people go, what do you do there, and it was fun. I mean, we were on a ship, we we traveled with National Geographic. And I’ve really committed myself to doing lots of travel with my kids. So our kids have been on literally every trip, I can think of that we’ve gone on at least big trips. And so Antarctica was awesome. Lots of penguins.

Jeremy Weisz 2:25

Nice. And you know, a lot of people they talk about they go through tough times a lot of things standing in their way, which is personal issues, money health. And the question is how do we overcome some of these things that seem insurmountable obstacles, and you’ve done both in business and personal, we want to hear about that. But first tell us obviously, you shaped a lot of lives early on with Baby Einstein, what shaped you from an early age?

Julie Clark 2:48

You know, I think that I was fortunate to have parents who stayed married, which is pretty remarkable, right? I have great parents, and they were really key in making sure that I always knew that I had goals. So I knew from a very young age that I was going to college, and I would have I was in fact, the first person in my family to go to college. So I’m in terms of extended cousins and extended family. Nobody else had gone, but my mom and dad knew that was what they wanted for me. And so it was sort of without question that that was something I would do. And so I really had that goal in mind. I also was an enormous reader. I love reading still, I grew up in a pretty quiet household where my parents both read a lot and read to me and with me and listen to me read things that I wrote to them. And I think that that was key. I think that, you know, it’s funny, I recently listened to an interview by a woman who’s written a book about introverts, like it’s called quiet. And it’s, it’s remarkable. I really, you know, I am an introvert, which is funny because I do lots of public speaking now. But I think that there’s something to be said for that quiet time where you actually are alone and thinking and living in your mind to a degree because the imagination allows us to grow and change and believe and that’s pretty cool. So I think that was great.