Dr. Jeremy Weisz 22:29
Thanks for pointing that out. I’m not even checking out. Like, who’s checking me out here?
Joshua B. Lee 22:34
And that’s that’s the whole piece. Like people. Well, I don’t want to go. And I’ve had people going, like, I’m not going to connect with everyone. I go, well, you know what?
Here’s the thing. You can connect with them. Like, why would I reach out to everyone? Like, if they’re not my ideal audience? You can adjust that to in Sales Navigator, you can see who’s looked at my profile and if they fit.
But as I told you in the beginning, Jeremy, I’m looking for advocates. Even if they’re not a client now, I’d want those people to be connected because they’re looking at my profile. They’re excited to be able to reach out. You never know. By reaching out to someone like advocates put, advocates are the reason why you and I are on a podcast right now.
Because we have people that love us and appreciate what we stand for, and have allowed us to be able to have the audience that we have. So why not be able to go through and bring them into my world? I’m not looking for clients. I want advocates because that person can tell they see something like, okay, I gotta tell a story real quick. I know we’re getting totally off topic.
Dr. Jeremy Weisz 23:25
Do it. No.
Joshua B. Lee 23:26
Here’s the thing. So you know, Dan Sullivan, one of my one of my old clients, I was blessed to be able to to call him that. And, you know, we actually created his first LinkedIn profile. And I remember this story, and this is why I do what I do, Jeremy, because we reached out and it was the simple thing. Thank you.
Right. You know, appreciate the people that appreciate us. And then we reached out as Dan and said, hey, just want to reach out and say thank you, you know, for liking our recent post. You know, just, you know, want to say we appreciate you, you know, and we connected with a person and his message back is something that will sit with me forever because again, it changed someone’s life. His message back, Jeremy, was, Dan, you’ll never know what this means to me, right?
Today I plan on it being my last, but like. But for you to show me to appreciate the things I took for granted gave me new hope for my world. Thank you. Like that one message. Just reaching out to say thank you to someone that took an action towards someone he loved and appreciated changed the course of that person’s life.
And we forget how small ripples in this world are the people that are on social media or on podcasts or, you know, on webinars, on stage, when we say thank you to these people that helped us get there, what it can do. And so that’s what we do, man. And I think that’s a really important piece that people need to take for granted, take into consideration.
Dr. Jeremy Weisz 24:49
Yeah. So I mean there’s low hanging fruit people are not doing. Let’s maybe look at the profile a little bit because I know people mess this up okay.
Joshua B. Lee 25:00
All the time. They make it about them.
Dr. Jeremy Weisz 25:01
Let’s look at, let’s look at yours. And I have a few others pulled up. And maybe some of the elements that are important to take a look at that people don’t.
Joshua B. Lee 25:11
The first line is right mind. You know, I play with mine a lot, but I mean, I want you to be able to see this, right? Helping seven figure entrepreneurs and executives build authority, create influence, attract high value opportunities on LinkedIn without selling. I help X to do Y so they can have Z, right? I help X, who’s my ideal client.
I want to be able to attract my ideal audience, my tribe. And I want to push away the people I don’t work with. If you’re not doing seven figures, I might not be the right person. Follow my content. We just might not be the right company to be able to hire you at this point in time, in your stage of your career.
Right. So that’s okay. And then you know what we do. Everyone wants to understand, you know, they want the burger, but they don’t care how it’s made. You don’t go into McDonald’s and like all right, cool. Great. I want a Big Mac. Can you tell me how it’s made?
Dr. Jeremy Weisz 25:57
Well, it’s funny you say that because, like, I wanted to deter my kids from eating some of the stuff from McDonald’s. So actually show them on a video online of them making chicken nuggets. And my daughter started crying like, you ruined chicken nuggets for me. Like. And I was like, that was the point, actually. So but I mean, sometimes you definitely don’t want to know how it’s made.
Joshua B. Lee 26:18
But marketers do this all the time, right? They’re like, hey, I’m going to go through and I’m going to do X, Y, and Z for you. And people are like, I don’t care what’s the outcome. And honestly, they don’t even care about the outcome. They, they, they care about the emotional outcome.
Because as human beings, we make decisions based on some degree of love or hate. We don’t make decisions being indifferent to anything. So like for me, I want people to understand we’re doing it without selling, right? What’s that Z. So I help X, the ideal client, to do Y, the service I provide so they can have the right Z.
Mine’s a little bit different, but most of our clients we go through like what’s that outcome. Not more sales. What more sales do for you. What do you know? You know, being able to help you launch a podcast. What’s that do for you? Does it take stress away from you? Right. Things of this nature that you’ve done at Rise25. The outcome is what people want to buy. That’s what they do. Oh, I want that. Most people go, I’m the CEO of StandOut Authority or, you know, I’m an author. Like I’ve got some of that stuff in the back background for, for SEO purposes.
Just like you said, LinkedIn is the most optimized and indexed site on Google. And if everyone’s not paying attention, Microsoft owns LinkedIn. Microsoft also really owns open AI. Jeremy, you and I talked about this in a previous conversation, but people aren’t paying attention. They are using LinkedIn as the basis of the future of search or the future of business.
When generative search comes out, LinkedIn is the basis of what they’re using to be able to index for that. So like that’s what we’re that’s what we’re seeding for. The future of SEO is LinkedIn. And it starts with being able to make sure your title is on point. And it’s about who you’re helping. No one cares about who you are, right? Like that’s fine. They’ll figure that out. What do you do? What can you do for them?
Dr. Jeremy Weisz 28:03
Yeah. And I’m looking at this and I’m like, we have 925 mutual connections. That’s a lot. Anyway, Almost a thousand people. So yeah, definitely that. What else do people mess up when it comes to their LinkedIn profile?
Joshua B. Lee 28:18
I mean, a lot of things.
Dr. Jeremy Weisz 28:18
I mean, I tell people this, this is like a high converting landing page. You should treat it like a high converting landing page.
Joshua B. Lee 28:24
That top banner, right? Again, your screen’s a little smaller, so usually I don’t cover up the connections part, but that’s that whole piece, right? Like you need to be able to say most people just have their business, you know, you know, title or they have a picture of them standing on stage. That’s a billboard and billboards aren’t static. That’s my main one that we do.
And as you see, I can even have a call to action, a CTA in there, because it’s the biggest piece of property on that first above the fold. Right. And so it goes down to grab the cheat sheet. Now the link, you know, right right underneath my name. Right.
So that arrow almost points up to the box. Right. So being able to go in there, this is an automatic opportunity to be able to actually download and be able to get, you know, pull people off platform. Look, I love LinkedIn Jeremy, but you and I both know you need to be able to own your audience, because if you’re living on LinkedIn’s Island, Facebook’s Island, or whoever platform you’re on, Guess what? They own you if they change the algorithm.
You’re out anyway. So this is what I want everyone to think about, right? Like, how are you using this? When we have an event coming up, we rotate this billboard out. We have many different banners that we use depending on what we’re working on or focusing on right now.
Dr. Jeremy Weisz 29:39
Yep. Any other key pieces? So, pieces?
Joshua B. Lee 29:45
Yeah. Last pieces. Now again you have to be able to get people down right. So we got them hooked. They want to come down the about section. This is your story.
Don’t be right. And the whole piece. Right. Like I don’t want people to be able to go in and tell me their resume. No one even uses a resume anymore. I don’t think corporations use resumes. Right. So why are you using LinkedIn as your resume?
Dr. Jeremy Weisz 30:03
Use LinkedIn.
Joshua B. Lee 30:06
Exactly. So tell your career journey where you’ve been, where you’re at, where you’re going. Right? Like, I want people to understand I’m telling a story. I want people to keep people involved. What’s going on?
And I want to talk about me as a human being as well. So like this is where this is a section that people don’t optimize. Most times they’ll have one little paragraph and that’s it. This is all to remember we talked about SEO indexing. This is all indexed. Why not use the entire last character you can in your bio to be able to tell your story?
Dr. Jeremy Weisz 30:37
Yep.
Joshua B. Lee 30:39
The next piece is I want people to think about the featured section. Really important to be able to go in. This is like a newsfeed, right? Like what do you want to be able to show people? How do you actually what’s what’s new and what’s coming out?
These are like you know, it’s like to be able to how do we actually fill this in. I’ve got, you know, recommendations on here. I’ve got new posts that I’ve done. I’ve got my newsfeed. Other activities that you want to go in as you see here, I’ve got video as my first videos being amazing right now.
You know, Jeremy, last year I did two, almost two, 2.5 million views on LinkedIn. So far at the beginning of this year, I’m almost at 30 million views total across all my content on LinkedIn. It’s insane. I mean, I think.
Dr. Jeremy Weisz 31:22
When you compare the average user of LinkedIn compared to other social, it’s just professional. They’re professionals.
Joshua B. Lee 31:33
Yeah. Yeah. And I mean, that’s the whole piece. I think I’m trying to remember which one it is. There’s one on here. Right.
Right at the top. I think yesterday was the day I’m in Costa Rica where I’m talking about OpenAI and ChatGPT. They just partnered up the one next door, not just building smarter toys.
Dr. Jeremy Weisz 31:48
Oh, right.
Joshua B. Lee 31:49
Here. I think that’s at 1.2 million views right now.
Dr. Jeremy Weisz 31:51
Wow.
Joshua B. Lee 31:53
And that’s just what was posted yesterday. So I mean, this is what I want everyone to understand, right? Like there’s such an opportunity on what’s going on with LinkedIn to be able to go through the last piece I want to talk about for everyone just with profile, tell your entire career journey, don’t just put on their founder CEO of whatever company you’re at right now, or marketing or whatever it is like, I want you to be able to tell me where you started from. Like, the biggest problem I see with most thought leaders, most business owners, is they just put where they’re at now.
That puts them here and their audience way below them, and it puts a huge gap between them and their audience. If you go all the way back through, which you don’t need to. My first job is here as a server at Chili’s.
Dr. Jeremy Weisz 32:36
I saw that, yeah. Oh, yeah.
Joshua B. Lee 32:37
You know what it does? It goes, oh, my God, Josh worked at Chili’s. Me too. Maybe I can get there.
Dr. Jeremy Weisz 32:42
I love Chili’s.
Joshua B. Lee 32:44
Yeah. So there you go. Same thing. Recommendations like this are a big piece. Go back up to recommendations real quick. Everyone pays attention to this. If you’ve run a business at any point in time, you’ve had someone reach out. I mean, it used to happen a lot more and it didn’t happen as much anymore. Be like, hey Jeremy, I’m going for this new job. Can I put you down as a reference?
You’re like, cool. Yeah. Josh, I love you, man. We’ve talked. Someone calls you. Hey. How’s Josh? Josh is great. All right. Cool. Click out of sight. Out of mind. recommendations on LinkedIn stand the test of time and all the T’s have been crossed and all the I’s have been dotted. So also I can screenshot them and use them on my website or anywhere I want to write, which most times you can’t do when you’re you have a lead page or something of that nature. So like these recommendations if you go if you went all the way back to the beginning of it, guys like my recommendations start from 2008.
So that means that I can show that people have loved what I’ve done for that long. You can ask for up to five recommendations a day. I’m not going to tell you that you’re going to get all five, but I push people to actually ask for them every, every day. If it’s in your rotation or for your VA, whoever you’re using, go through, start asking for those because that also gives more weight to your profile. The more recommendations you have.
Dr. Jeremy Weisz 34:00
That’s great. Yeah, I don’t see many people utilizing that section at all. Maybe they have one, maybe they have two.
Joshua B. Lee 34:08
Yeah. So this is important, right. To be able to go through endorsements is good but not as much anymore. Man. Jeremy, you haven’t endorsed me yet. What the hell? I’m joking.
Dr. Jeremy Weisz 34:15
Here we go.
Joshua B. Lee 34:19
So it’s funny.
Dr. Jeremy Weisz 34:20
So, Don.
Joshua B. Lee 34:21
I want y’all to understand. So this is another trigger. So we talked about this, Jeremy. That outreach. Right. So we got the first trigger, which is they looked at your profile, engaged in your content or your ideal audience using Sales Navigator. You found them and they posted online. Then they connect, right? Once they connect, this is where most people mess up. They go in and they go, oh, hey.
Hi, Jeremy. Ever thought about using LinkedIn to get leads and, you know, word vomit, right? You’re like, oh, great. Okay. Delete. I just got pitched. What? My mom, everything I do is based on what my mom taught me how to treat other human beings. Right? Appreciate people for what they do when they take action.
Right. When they connect, you know, give someone a compliment, right, man. Hey, Jeremy. Dude, I love what you guys do at rise 25. It’s amazing. Right? We say this all the time. Well, on LinkedIn, a compliment is an endorsement. That’s the way I look at it. Right?
So when Jeremy just disendorsed me on LinkedIn after we just connected, let’s just say I just got a message saying, hey, Josh, Jeremy just endorsed you for, you know, whatever it is, branding. Do you want to say thank you? LinkedIn does that for me. They send the first message out. Most people just click the button like, hey man, Josh or Jeremy, thank you so much for endorsing me for branding, man. Thank you. Like what’s up?
Dr. Jeremy Weisz 35:33
It’s never happened where someone’s like, Joshua, don’t endorse me.
Joshua B. Lee 35:42
Never happened.
Dr. Jeremy Weisz 35:42
You know what I mean? Don’t like you’re not gonna you’re not gonna get a negative response if you endorse someone.
Joshua B. Lee 35:48
Like, never happens.
Dr. Jeremy Weisz 35:49
Why’d you just endorse me for LinkedIn activity? Don’t do that.
Joshua B. Lee 35:52
I might get that. Hey, I just got endorsed by you. You know what’s up, right? Like, there it starts a conversation. But what it is, is this, like, we talk about this like, this is the big thing that I see, Jeremy.
Like everyone’s like, oh, Dopamine is so bad. Dopamine without intention is bad. Dopamine without intention is chaos. That’s why we have chaos on social media, because they’re dealing with you and keeping you in a flow state on social media and a constant cycle without it. Leaving Dopamine with intention creates opportunity, right? It puts you in a flow state. It allows us to be able to connect deeper. So what I’m doing is I said thank you. Dopamine hit. We connected.
That’s your next action. Now I know my next action is to give you a compliment. Dopamine hits you then says Josh thanks for endorsing me. I can then see a message back. Jeremy. Happy to do it, man. Hey, quick question for you. Now I can ask a qualifying question. Right? And now we really start a conversation.
Now I know how to add value for you based on where you’re at, not where I believe you to be. And so like, this is the way we dude, I’ve been doing the same messaging sequence for almost ten years. I haven’t had to change it because the one algorithm that doesn’t change LinkedIn algorithms change Facebook, Instagram, they change all the time. And now we don’t even know when the new algorithms come out because they’re all AI, right?
So they don’t say, hey, here’s the new algorithm coming out. It’s all AI I generated. The one algorithm that doesn’t change is the human algorithm. It’s the one that stands the test of time. It just evolves slowly. So as long as I know how to tap into that, which is what I just shared right there, it works consistently time and time again.
Dr. Jeremy Weisz 37:21
Yeah, it makes me think of and I think it’s attributed to Jeff Bezos. Josh, but where he says he’s thinking of Amazon and what is not going to change, right? People are never going to say, I want my stuff slower, slower. I want my stuff to be more expensive. Like, you know, so the same thing, what you do for LinkedIn, it’s like what is not going to change.
Joshua B. Lee 37:44
And here’s the thing, man, I get this happened just in another group. I was in this speakeasy mastermind and someone put like, hey, you know, LinkedIn got gurus like, what’s the best automation? And this is from a good buddy of mine, so I’m not going to mention his name. And we texted and stuff like that. But I said, dude, I’m just going to tell you right now one automation.
Like if you ever use those automated tools, they change. They update the code every night to stay ahead of LinkedIn because it’s against their terms and conditions. And so like they’re trying to stay ahead of the game and like and I’ve used and now that OpenAI is integrated in the back side of LinkedIn, like they’re catching those people faster than you’ll lose your entire profile if you get caught not on LinkedIn. It’s not worth it. And here’s the deal.
Because of marketers, marketers ruin everything. Guys, let’s just leave that out there. Like most marketers in this world have ruined the best things that we love. And because they spam or they do whatever they find ways to be able to, like, trick the system. Same thing with LinkedIn.
So like now we only get 400 connection requests a month. So when I look at that, Jeremy and I broke this, I can’t remember.
Dr. Jeremy Weisz 38:48
It used to be like that.
Joshua B. Lee 38:50
Used.
Dr. Jeremy Weisz 38:50
To be a thousand a day or something or something, and then it’s like a hundred a week or something. Maybe it was a hundred a day. I forgot what it was.
Joshua B. Lee 38:57
But that’s the thing, right? So we get 400 a week a month. That’s 100 a week. That’s 20 a day. I don’t think anyone here is listening. I mean, there’s got to be someone on your team if you can’t find the time to do it, to make 20 real connections a day and you’re not searching for it, right? We’re looking at a profile, we’re looking at our recent posts, and we’re looking at Sales Navigator.
So it makes it super easy to be able to find the right 20 people to send a connection message out to. So why do you need automation, right. Like not on LinkedIn right now? I mean, unless you’re just trying to automate more bad connections or more spam or ruin your personal brand because that’s what it’s going to do.
Dr. Jeremy Weisz 39:36
So, you know, thanks for walking through that. I think it’s really instructive. And even if someone implements, 1 or 2 of these things will be game changing. Yeah. So I did pull up again.
If people are watching, listening to the audio, we are looking at the video and we’re looking at, you know, Josh’s LinkedIn. And so if you do all the things for Josh, go, go and endorse him. Go, go in and like his stuff, go in and comment on his stuff and share his stuff. I will be doing that after this for sure. And I pulled up a couple I know we have Dan Sullivan. If you look at Dan’s stuff, like you got the banner across the top, you got the you know, what they do here in some of these other elements, you know, built out about all the stuff that.
Joshua B. Lee 40:22
You helped create.
Dr. Jeremy Weisz 40:23
This first.
Joshua B. Lee 40:23
This profile and being able to go in. I mean, it was really and here’s the thing I said, pull your experience. Dan hasn’t done anything else. I mean, that’s the one thing like he’s been a strategic coach for 30, almost 37 years. Him and Babs.
So you know it’s kind of hard. But like I am, I’m proud to be able to say that because Dan used to be like hey at events you’d be like, hey this is Josh. ” He plays me on LinkedIn, right? Like I was the only one that he ever allowed to be able to be his profile and kind of go in. So that was kind of cool. I mean, look, Dan Sullivan, he creates massive opportunities. He doesn’t need a lot of clients. Peter. Right.
Dr. Jeremy Weisz 40:57
Like Peter is one I know he’s got some amazing stuff. Talk about him for a second.
Joshua B. Lee 41:02
Peter. What he does, what he’s been able to do. Like there’s so much opportunity that he was able to see and like, just being able to go through. We redid his entire profile. He already had, you know, 200, 000 plus followers, but they weren’t optimizing.
He was just getting a little bit engaged. Now his engagement is just amazing. And at the same point, I mean, look at this. He’s using we built out everything to be able to go through what he’s doing, what’s going on, what we help Peter be able to actually accomplish as well.
Dr. Jeremy Weisz 41:31
If you don’t know who he is, look at his profile. Actually, I mean, X Prize Foundation Abundance360 Singular University. There’s a lot. I mean, yeah, you’ve probably heard of some of the stuff he’s done, but maybe not his name specifically, but he’s behind a lot of amazing stuff.
Joshua B. Lee 41:46
He is. He is. And I mean, you know, when you’re kind of looking through this aspect, I mean, with Peter, what we were able to do is not only be able to create content that he felt was the best ever in his voice, but, you know, like one of the things we were actually helping him run a LinkedIn events. LinkedIn events are powerful, and I don’t want anyone to be able to run a LinkedIn event from their personal profile. It’s great to be able to do that, but what I actually push people to actually think about is actually running a LinkedIn event from your company page, because there’s more opportunity.
So like with Peter, we ran it from Abundance360. We had two different, two different events. We were building for Abundance360, which is one of his big national events, his big group. And then we ran it for another smaller event where he actually it’s a life trying to remember the name of right now, Jeremy. But it was basically like, how do you live to 200, right, $70,000 to be able to go to one of these events for three days.
And, I mean, we were able to start filling it up with the right people by running a LinkedIn event and being able to have those people show up and leverage LinkedIn. I mean, come on, there’s not many people out there that can be able to find the right people to go to that are willing to afford $70,000 for a three day event. LinkedIn can do that. But the reason why we run it from their company pages is because when you do it right and we run for our clients, we run it every 4 to 6 weeks. We run LinkedIn events for all of our clients, like a webinar style event.
And what we do it for is because the fact that we’ll get anywhere from 100 to some of our clients will get up to 1000 registrants every single month for that event. Let’s be honest, 25% 30% show up rate, depending on who you are, how many times you’ve done.
Dr. Jeremy Weisz 43:26
A good show up rate.
Joshua B. Lee 43:27
If it’s our first event, if it’s our 15th event, right? It all adjusts. But the cool thing is when you run it for your company page, I now get GDPR certified first name, last name and email. So now I not only can nurture them pre and post events on LinkedIn, I now can actually add them to my email database and be able to nurture them pre and post email as well. That’s huge because most of us are in this affiliate play where we’re just trading emails back and forth, and we’ve all done it before.
Half of us, half of us, you and I, all our friends, Jeremy, Half of us all have the same emails at this point. This is a way to be able to get new people that are specific to what you’re trying to be able to do and what we do. I just want to kind of lay this out there. We do it 4 to 6 weeks because every single week, each speaker attends the event. So you make yourself a speaker.
It’s even better if you have two people. So let’s say Jeremy and I, everyone is doing an event in four weeks. We’re going to make each one of us speakers. He gets a thousand invites a week. I get a thousand invites a week. So in four weeks, that means we get to invite 8000 of our connections for free to an event.
Now, what you want to do is not just blow that thousand in one day. We always trickle that out because what LinkedIn wants to do as well, because they’re spending a lot of money and energy into their LinkedIn events. You want to be able to invite about 200 a day, right? 200 people a day, Monday, Tuesday, Wednesday, Thursday, Friday, because you want to show growth in that event.
Because when not only are you going to get the 8000, when you actually show LinkedIn that your event is continually gaining steam. They’re now going to share it out to the rest of their audience as well too. So I mean that’s huge when you can do that every single month, even if your own audience if or not find some other people that are running events like Russell Brunson for instance. Right. Like Russell has some of the amazing speakers in the world.
He could be running LinkedIn events and have every single one of those speakers that hits his stage, and then teach them how to be able to invite a thousand people. Now you have ten people, thousands of people like, let’s just say, look, you could have 100,000 people you could invite for free to one webinar to be able to get them into an event, physical or virtual.
Dr. Jeremy Weisz 45:33
Let’s look at Russell’s page for a second here. I pulled up, but before we got there, it’s interesting. I’m wondering about partners for you. I mean, is Jason one of you guys mixed? Would you, if you had a baby, would it just blow people up from like the LinkedIn to the webinar stuff? I mean, I know you know, Jason.
Joshua B. Lee 45:55
I know Jason, we haven’t actually talked about that. So it’s good.
Dr. Jeremy Weisz 45:59
It seems like.
Joshua B. Lee 46:02
Yeah, 100%. Jason and I would probably do some amazing things.
Dr. Jeremy Weisz 46:02
Would blow some companies up using the combination of your LinkedIn and the stuff he does with webinars.
Joshua B. Lee 46:08
100%. Yeah. And I mean, that’s you’re not the first person that said that, right. Like and you know, we all get through like it’s funny like everyone’s like you and Jason should talk. We just haven’t. I mean, we were genius together.
Stuff like that just hasn’t made the time. But now I think we need to make that conversation happen. But yeah, man, this is the opportunity. Like people aren’t paying attention to. And when you can run an amazing webinar, we have one client and look, you know, people love him or hate him. I get to know him better. JT Fox he’s been around for a long time, but I’ll tell you.
Dr. Jeremy Weisz 46:42
I’ve actually been to one of his events. So I had Joe Sugarman on the podcast. And if you know Joe, like so people don’t, he started Blue Blockers. If you don’t know, Blue Blockers is like just an amazing infomercial. He was selling 300,000 pairs of sunglasses a month with infomercials.
And he was my personal favorite copywriting book of all time. And so he was going to be in town in Chicago, and he’s like, I’m speaking. He’s like, do you want to come hang out? And it was a DJ’s event. And so I went and hung out there. So I did have to go to one of his events. I didn’t know.
Joshua B. Lee 47:18
He’s polarizing right. And he knows the game. You know people are going to love him or hate him. And the people that love him love him unconditionally. But like when we were running JT stuff on LinkedIn, we were doing events, brother.
I mean, we were able to get, I think in two months we helped him close over a half $1 million in business. I mean, you know, he had a $5,000 gunman to be able to learn how to be able to invest and be able to go through. And I mean, it was these two months that were just the first two months of working together, being able to run those LinkedIn events. So like there’s massive opportunity on this platform. And look, he’s got 18, almost 19,000 connections.
We’re not talking about a lot of people. You do not two months, half $1 million from webinars. And he’s only got 19. Less than 20,000 connections. This is what I’m trying to tell you. This is not just.
Dr. Jeremy Weisz 48:11
An idea to Jeff. I don’t like his speakers at his events have been Tom Brady, Arnold Schwarzenegger, Richard Branson, Jillian Michaels. You know, those types of people.
Joshua B. Lee 48:20
Crazy people to speak at his events and being able to go through. But you know, JT. JT has done a lot. I mean, you know, it’s.
Dr. Jeremy Weisz: 48:26
So talk about Russell for a second. I mean, all of us can improve right. Even. Yeah I love Russell Brunson and Clickfunnels. What are some? Let’s look at his profile for a second.
Joshua B. Lee 48:36
Just just go down I mean like Russell has 94,000. That’s great. He’s got one of the largest platforms out there that everyone uses. But then when you look at his content being able to go through, I’m going to be honest, like 39 likes. 21 comments I mean, we’re not talking about there should be more, right?
And this is being able to do that retargeting. You have to be able to condition your audience to be able to go through. I have 45,000 connections. He has 96,000. Again, it’s not about the number of followers that you have, it’s how you actually leverage and use them. Same thing. Look at his experience. There’s nothing on there. He didn’t even write what? I mean, we all know what Clickfunnels does most of us like, at least in our world.
But you can’t just depend on our world. It’s one thing my wife told me a long time ago when she was working at Microsoft, Jeremy, she was like, that’s cool. You’ve worked with people like Tony Robbins and X, Y and Z or Joe Polish. Guess what? Most people at Microsoft have no clue who those people are. So it’s cool that you’re amazing in your little world, but the world is much bigger than that, and that’s what we have to remember. LinkedIn can get us access to a much larger audience, a much larger world, if we use it accordingly.
Dr. Jeremy Weisz 49:48
And Russell’s big in webinars too.
Joshua B. Lee 49:50
Yeah.
Dr. Jeremy Weisz 49:51
So we talked.
Joshua B. Lee 49:53
A couple of years about helping them out. And you know, it’s just things get big and go through Jim quickly. Same thing. We’re in talks right now with Jim. I’ve known Jim for a long time. It was funny.
So this was last year at a buddy of mine, Giovanni’s event. I think we were in Toronto, Canada for one of his events. And Jim and I are sitting there and he hears me talking about LinkedIn. He’s like, Josh, wait a minute. What?
Like, hold on, help me, help me log in. I’m like, I’m like. So I was like, Jim, dude. Like, you’ve got to be crushing it over there. Like you’ve almost got 100,000 followers over there. He goes. I don’t even think I’ve ever logged into my LinkedIn. Untapped opportunity.
Dr. Jeremy Weisz 50:32
That should be. That should literally be. I’m going to change the tagline on yours. Yeah. If you have over a hundred thousand followers and you have not logged in in the past six months, you need to call me. You know, that’s what it’s about.
Joshua B. Lee 50:45
And there’s a lot of people there that.
Dr. Jeremy Weisz 50:46
I mean, Perry Marshall, we were talking about him. I am a huge fan of his stuff. 8020 sales and marketing. He’s just. I’m going to pull him up here. And we were chatting about how I was doing a webinar. Yeah. And I pulled up his profile and I’m like, he’s active. I don’t know how they’re posting necessarily, but. Well, most.
Joshua B. Lee 51:06
These people just go through and post whatever they posted on Facebook or Instagram and they just copy it over to LinkedIn because like, yeah, it’s just another platform.
Dr. Jeremy Weisz: 51:13
Yeah. And we’ll let’s look at Perry’s for a second.
Joshua B. Lee 51:17
Yeah. There you go. And it’s Perry M. He didn’t even put his full name. Like you’re not going to find him if you’re not. If you don’t know who you’re looking for. Perry Marshall is prolific. He’s been around forever.
Dr. Jeremy Weisz 51:32
Well, this is my favorite line here.
Joshua B. Lee 51:35
Yeah.
Dr. Jeremy Weisz 51:37
He wrote. As for people who aren’t watching the video, I never check LinkedIn. Contact me through my office if you want to talk to me.
Joshua B. Lee 51:46
Missed opportunity. Now guess what that section is getting indexed all over Google and all over ChatGPT now and open and Copilot. Right. Because those are the two two companies that are really using LinkedIn to index. So that’s a huge mess. Like I don’t want that. I don’t want that, you know, going anywhere. So this is the whole piece, right?
Dr. Jeremy Weisz 52:08
Like would you change. Let’s start from the top down. What would you change on the one hand?
Joshua B. Lee 52:13
He’s got a picture talking. If you don’t know who Perry Marshall is. What? That doesn’t even mean anything to me. His banner there doesn’t tell me anything. It doesn’t actually tell me. It doesn’t evoke emotion. And this is what I see also, is a picture. He’s got half his thing missing his half his head. Like I want this is our first.
We are human beings. We are visual, right? We make decisions visually before anything else. So the first thing I’m seeing here is someone that kind of threw up a picture up there, did that. There’s nothing visual that’s catching my eye here. So that’s a big miss. October 8th, 2020. All other stuff. Like, there’s just a lot of pieces on here that I think that Perry, author of 80 over 20, like, look, I got it, dude. Anyone that’s read his books.
We know Perry is phenomenal. Anyone’s ever talked to Perry. We know he’s phenomenal. But if you don’t. And again, just like I said, with what my wife told me, there’s a huge population of this planet that have never heard of Perry Marshall. So that right there tells me nothing about what he can do for me. This tells me what he has done in his career. Same thing. Go back down real quick right there. Founder evolution 2.0.
It shows me right there. See how it has the little boxes. He didn’t even take time out to create a business page. 80% of all B2B leads off of social media come from LinkedIn across all social media platforms. So that’s a huge number. That means that his business page is missing out because he doesn’t even have one on there for evolution 2.0. Price that takes two seconds to be able to build out. Yeah, that’s a huge miss for everyone. Oh well, do I need a business page? 100%.
We’re talking about 80% of all business B2B leads. And look, I hate B2B or B2C because I think they’re just ways to diversify ad spend. I think everything’s human to human, like every company is run by another human being. But when we look at numbers, how this world’s made together, 20% come from Facebook, Instagram, TikTok. If you’re running a business and you’re speaking to other businesses, you damn better. Well, and we know Perry Marshall does, you better. Well, I have a business page on there.
Dr. Jeremy Weisz 54:31
Yep. I mean, Perry is one of the most impressive copywriters, marketers. And, you know, if he wrote I don’t know if it was the first, but one of the first books on Google AdWords, right before you know any. It was popular. So, Perry, if you’re listening, there’s some cool low hanging fruit stuff.
Joshua B. Lee 54:52
We love you, but.
Dr. Jeremy Weisz 54:53
With your profile, your the picture here he gave you know, Josh gave some stuff on your.
Joshua B. Lee 55:00
Well even about section right Jeremy like I love him to death like he’s speaking in third person. It’s talking about him. This is your opportunity to talk to your audience. You know, he knows that he’s one of the as you said, he’s one of the most prolific copywriters out there. He’s one of the early OGs of copywriting.
You always want to speak to your audience. Now, this is just about him. So like, that’s a big miss so I want him to tell a story about where he’s been. Like he’s lived an amazing life. He has changed so many lives on this planet. And this is just another resume.
Dr. Jeremy Weisz 55:33
Yep. One, you know, I can talk for the next six hours and we. But I know you have things to do. You got back from a trip, but I’ve. I’ve a question about the topic and books. So I want to know we’ll talk about some of your favorite business marketing books. But I want to start with Humanize Your Brand and some of the favorites, a favorite story from there and where people can check that out.
Joshua B. Lee 56:05
Well, it’s coming out here soon. You know, that’s the amazing thing. My wife and I, it’s my second book, Humanize Why? Oh, you humanize your brand. And it’s a funny story, right?
Like I was sitting with friends of ours, Travis and Joy Houston, and I was like, oh, hey, you know, we’re working on this whole new brand. Humanize your brand. And I’m from Houston, so I don’t use the H too well. And they’re like, dude, that’s amazing. Wow.
I’m like, that’s cool. I mean, like, yeah, we’re working on it. I was like, I’ve never heard of that before. I’m like, you’ve never heard about humanizing your brand? And even my wife was freaking out. I’m like, I don’t know what. What am I missing? And they’re like, humanize. I’m like, yeah, that’s what I said. They’re like, no, y o u u.
My knives make you the center of the brand. And I was like, wow. So yeah, we’ve got that book coming out just based off of, you know, from my 20 years as an entrepreneur. My wife’s been in the corporate world working for running branding for companies like Microsoft and Gartner. Right.
And now she works with us at StandOut Authority. We wanted to be able to go through and share what we’ve learned, what we’ve where we’ve been, and why it’s so important in an age of digital AI. Why the human being, the human brand is so important than ever. And so that’s what that that’s what the book is, right? How to be able to actually take that not just on LinkedIn but across the globe and own your narrative.
Because if you don’t own your narrative, guess what, y’all? We the algorithm is going to make it for you. And this is why we take so much time on LinkedIn. I look at it this way, right? I want everyone to be able to build that brand.
So that’s what that book’s about. And then as I mentioned, we’re going to have a podcast called Humanize Your Brand podcast as well, that we’re launching. That’s also going to be coming out to be able to interview amazing humans that we believe are the antithesis of owning your personal brand and being able to stand out. So people like Sally Hogshead, people like a good buddy of mine. I was just talking to Benjamin Hardy, right?
He’s one of my past clients. He actually we when he and Dan Sullivan relaunched Who Not How we actually were running both their LinkedIn profiles to help them relaunch that book. So it’s another amazing book. You asked about books that I love.
Dr. Jeremy Weisz 58:10
Yeah.
Joshua B. Lee 58:10
Go ahead. Who Not How, especially the Benjamin Hardy version. I think it’s amazing. And he’s got a new book coming out too that everyone needs to check out. So, you know, there’s so many things. So that’s where Humanize Your Brand. It was kind of my evolution, Jeremy, because I wrote my original book, Balance Is Bullshit. It was all about as you mentioned before, you know, someone that had run multiple companies. And when I realized that I was not happy just being successful, aka monetarily successful.
And I actually didn’t have the full success of having a full life. I reset, I blew up my companies, I got divorced, and I reset, and that book is all about the things that were taught, especially as men, that we’re not supposed to share the mistakes that we made as entrepreneurs. Right? The things that we can’t, can’t tell the world or they’re going to think of us wrong, right? Like, it was my real and raw self.
And so, like, I wrote that book after my divorce and to say, hey, this is where I was and why I wanted to be able to make the shift of who I have become and how I was able to do that. And then now I’m working on 2.0 as well, to be able to kind of update it and be able to, you know, share where I’m at now and what I, what I see in the world today.
Dr. Jeremy Weisz 59:22
What’s a favorite story from Humanize, from the book.
Joshua B. Lee 59:28
You know, there’s a lot of different things that I kind of look at. You know, one of my biggest things is it actually kind of goes ties back into my book. right? Like, I think that when I finally read my original book Balance Is Bullshit and I have a story from that that is why I wrote that book. Right.
And because I think we’ve got to be able to go in my story, being able to go in and talk about one of my biggest mistakes, aka mistakes that I ever made, being in Vegas and making a $1.3 million bet that almost cost me $10 million and closed all my companies.
Dr. Jeremy Weisz 1:00:01
Holy cow. Yeah, $1.3 million bet.
Joshua B. Lee 1:00:04
Well, the $1Well, the $1.3 million bet was on some source code. A buddy of mine had just sold for $25 million. And now it was like, I was like, oh, I’m making. I’m building my own platform. I’ll just buy your source code for 1.3.
And then I can skip the line, do your due diligence. Right. And I didn’t, and it almost cost me my entire company a massive amount of revenue over the next year. But those are things I didn’t want to tell anyone. I want anyone to know that I made those kinds of mistakes.
When I started sharing the real things that I went through, not only in business, but in life. From my divorce to what I’m honestly what’s going on with my kids right now, my kids. There’s a huge issue in the world around mental health, especially for children. And when I started sharing those things, it was amazing. Like, oh, Josh is a dad. Josh, me too. Right? Like, okay, cool, I get that. And I think this is the story that I want everyone to understand. Same thing with Rachel, right?
She talked about being there and how she worked with Microsoft. And then to go from Microsoft to Gartner. She used LinkedIn, the same stuff that we were doing before we even worked together, before we even, like, got married, right? We were still dating. And how she was able to use LinkedIn to build her personal brand by leveraging the Microsoft podcast that she used to run for the partnership network, and then being able to leverage that and have real conversations through messaging people at Gartner to create that opportunity and get a job there.
Like, these are the things because it’s how you actually show, I hate the word authenticity because I think that it’s been overplayed by, again, marketers. But how do you show your truth? We are in a truth deficit right now, not a truth deficit. Let me let me take that back. Jeremy.
I think we’re in a trust deficit. There’s definitely an issue with truth, but I think we’re in a trust deficit where we don’t trust people because we don’t believe the truth that they’re telling. And I think that’s what we need to be able to do. And that’s what Humanize Your Brand is all about. How do you build trust in yourself? So people want to work with you and choose to work with you, rather than being sold into working with you?
Dr. Jeremy Weisz 1:02:09
Well, so I want to get into books, favorite books. But like when you say that that trust deficit, it makes me I don’t know if you I know you’re a fan of comedy, but Sebastian Maniscalco is a funny skit so people can check it out where how people used to answer the door before and how they answer the door now. I won’t do it justice by repeating it, but I don’t know if you’ve seen that clip before. I have. It’s hilarious. So that’s like, you.
Joshua B. Lee 1:02:37
Think I answer my door, look at my ring first. I’m like, who is it?
Dr. Jeremy Weisz 1:02:41
Oh, shut off all the lights. Everyone down. Yeah. So I mean.
Joshua B. Lee 1:02:46
Post Covid, everything like that. Yeah. I mean, it’s insane. So like, that’s that whole piece, like you want to be able to open. You want someone to be able to. You want to knock on someone’s door. Guess what. Like and this is I love how you brought that up, Jeremy. It’s perfect. So I’ve got this.
What I say is it’s my door to the couch mentality, right? So instead of me knocking on the door, going, hey, I’m Josh, I’m here to be able to sell you on LinkedIn and be able to go through. Most days people are like, no thank you, I’m busy. I’m on a call. Whatever it is, you and I are sitting on a couch.
How do we actually get to that couch? Because if you and I are sitting on a couch, we’ve got some kind of trust built together, some kind of commonality, some kind of relationship. And I can just be like, hey, Jeremy, man, look, I just picked up this new pen you’re going to take it from, like, dude, tell me more. Why are you telling me about this pen? You’re going to invite me to learn more about me.
And that’s what we have to be able to do. And that’s why platforms like LinkedIn can take you from the door to the couch. So I don’t know that my ADHD kicked in real quick and I was like, ooh, fun story.
Dr. Jeremy Weisz 1:03:45
I love it.
Joshua B. Lee 1:03:46
Yeah.
Dr. Jeremy Weisz 1:03:47
But that is true. Like, there was a video I was watching, and I think this guy took people that sent him messages on social media. Yeah. And then he would go up, he’d print it out. He went to a mall.
Have you seen that video before where he goes up to someone and he’s just reading messages that he got from someone. But it sounds ridiculous, right? Like, because most of them, that’s not what you would say to a human being when you’re face to face with them. And. But it was hilarious.
Joshua B. Lee 1:04:11
It’s the same thing with LinkedIn messaging, right? Like you. Yeah. People don’t write conversationally. That’s the big thing.
There’s another piece that people can take away from you, just what you’re saying there. They write at people and it’s ridiculous. You would never say these things. You want to write conversationally. How would you actually speak?
If you’re going to write a message to send to someone on LinkedIn, or even how you’re actually going to write your post? Take out your phone. Talk to text, write. Go there. Allow however you speak to show up because when they talk to you, they’re going to be like, okay, now I get that person and it’s such a weird world and people don’t get it.
Dr. Jeremy Weisz 1:04:50
So favorite books, marketing books people can check out, you know, StandOut Authority. I’m sure the book will be on there whenever it’s ready. What other books are your favorites? Of all time.
Joshua B. Lee 1:05:05
You know, I mean, I like this, the Singularity, that’s a really good book. I’m trying to look, I’ve got stacks of books. I’ve got, like, whole books.
Dr. Jeremy Weisz 1:05:14
Just take a look at some of your books there. That’s cool. I’ll mention a couple as you do that. But, you know, we mentioned Perry Marshall’s.
Joshua B. Lee 1:05:21
Another good one.
Dr. Jeremy Weisz 1:05:22
Sales and marketing.
Joshua B. Lee 1:05:23
We were just talking about him, and I’ve got it right in front of me.
Dr. Jeremy Weisz 1:05:26
Triggers. Yeah. Joe Sugarman.
Joshua B. Lee 1:05:28
You know, just y’all. I promise you that wasn’t set up. But, I mean, you know, these were things that I wanted. Adweek.
Dr. Jeremy Weisz 1:05:36
Copywriting Handbook, which is the ultimate Guide to writing powerful advertising marketing copy. That’s one of my favorite copywriting books of all time. I mean, obviously people know, like Gary Halbert, The Boron Letters, and other amazing copywriting books, but for some reason, that’s my favorite.
Joshua B. Lee 1:05:56
You know? And there’s so much I could go into. I mean, like, who not how changed the world for me because it just shifted, right? As entrepreneurs, we always try to figure out how Ben Hardy works. Dan Sullivan Yeah, yeah.
I mean, it was just one of those pieces that really shifted. I mean, look, I can go back to, you know, the art of War, right? Like, there’s so many different books that kind of go through that have been prolific throughout time. And I think that’s what people need to pay attention to is what, what guides you, what really sparks an emotional trigger within yourself when you read something. And so many people when you talk about books, I think this is the shift, right?
People create content. We write a book to be able to actually really inspire something within someone. I think we write about social media. Most people do because they think they have to, and now we just have more noise and a world is filled with noise. And that’s why you have to like it if you have to write with intention, right?
And so this is that whole piece. Don’t just take up more space. Create a content that is polarizing. I want a book that’s polarizing. The books that you talk about, they’re polarizing because they actually go against what we think and actually push us to think differently.
And I think those are the best books in the world. And that’s where the best content in the world is, those ones that, look, people are going to love me or hate me. I need to be able to write content that actually resonates with people. That’s not indifferent, because people are so scared in today’s world to actually say something that might actually not be polarizing, like in an evil way, polarizing in a good way, right? Like that attracts your audience and actually pushes away the people that you don’t align with.
Dr. Jeremy Weisz 1:07:29
You know, Brian Kurtz, who I know you know, Brian, I was speaking of overdeliver, also one of my favorites. Check it out. But he had Ryan Levesque speak at one of his Titans online event group events. And Ryan wrote, asked and chose Ryan Levesque. But he was talking about this.
Exactly what you’re saying about creating content, especially with AI. Like, okay, with my new AI tools, whatever. I can pump out like 100 posts a day and then someone else is like, well, I could do 200. Well, I could do 500, I could do a thousand. And like, at what point does it stop?
Right? And he was kind of preaching to what you’re talking about, which is just write some stuff that’s human. It doesn’t need you to do a thousand up, you know, up the next person next to you doing the number of posts per day.
Joshua B. Lee 1:08:23
And it’s exhausting. And this is this. I think this will resonate with everyone. I always kind of relate that to, you know, maybe Friday nights, you know, your Netflix and chill like the wife and I, you know, Rachel and I are sitting back and I’ll tell you right now, Jeremy, she’ll kill me sometimes because of the fact that she’s like, just pick a show because we’ll spend more time trying to figure out what we’re going to watch across all these digital subscriptions that we have now, because it’s it’s easier than.
Dr. Jeremy Weisz 1:08:47
Like, I have Hulu, HBO Max, I have Netflix, I have Disney, I have she’s.
Joshua B. Lee 1:08:51
Like, if you don’t choose something, I swear to God, you know, it’s like, you know, we gotta be able to do it. And that’s the same thing with content, right? Like content is not king anymore, right? And that’s the whole piece. Quality is queen.
And that’s what I want to see from everybody. There’s so much content out there. You can’t make a choice. I want the stuff that’s going to slap me in the face, like, oh my God, that right there I resonate with. So I realize people like content and like, people are like, oh, content is king. Not anymore. Not in a world of AI. There’s too much of it, right? So stop creating so much content. LinkedIn.
You know how many posts we do with our clients? Three posts a week. Not like, you know, X or Twitter or whatever you call it these days. Three posts a day and all these other things like three posts a week because it has to breathe. I have content on LinkedIn, Jeremy, that still gets engagement today, that I wrote articles five years ago.
Show me another social media platform that you still get engagement from, content that you wrote longer than two days ago. Only other platforms are Pinterest, YouTube. The three powerful platforms Pinterest, YouTube, and LinkedIn. Those are their own search engines. If you haven’t talked to Alaric heck, amazing human again, someone to follow on YouTube and what he does over there.
Him and I are doing some fun stuff together too. But yeah, this is what I want people to pay attention to. If you write something that actually is going to stand the test of time, when we talk about books 80 over 20 principle, you know, being able to go into, you know who, not how or the Art of War, like these are books that stood the test of time. Can your content do the same?
And if you write a piece of content that you care about, are you going to be okay if no one likes it? If you aren’t, don’t write it. If you’re only writing it for the likes and shares and comments, then you’re writing it for the wrong. You’re writing it for the wrong reasons.
Dr. Jeremy Weisz 1:10:48
Josh, I want to be the first one to thank you. This has been fantastic. Everyone can check out StandOutAuthority.com to learn more and more episodes of the podcast, and we’ll see everyone next time. Josh, thanks so much.
Joshua B. Lee 1:11:00
Bye.
