Jeremy Weisz 16:24
I’m putting on a stop on the spot here. So your mom was definitely an inspiration. I love for you to talk maybe a lesson from I know Hal Elrod, you’re close with Hal what was something you learned from him that you can remember.
Joey Goone 16:44
Yeah, so Hal has been just an incredible inspiration in my life, his Miracle Morning practice was something that I adopted when I first took over Utopia, and I genuinely believe that doing that practice helped me create the operating system from which I was able to excel in business, and the operating system was a, his miracle, morning savers, silence, affirmation, visualization, exercise and scribing. So, journaling and so oftentimes in entrepreneurship, we get into our heads and away from the thing that matters most, which is the heart.
And his practices bring me back to that heart-centered energy in a way that’s just profound, and I know that like when my mind is still my soul speaks. Think that’s a Robin Sharma quote might be Miss, but when the mind is still the soul speaks, and he taught me, through these practices and through his coaching, how to quiet my mind and get back to this centeredness, this wholeness of just heart-centered energy, which to me, is a superpower.
Jeremy Weisz 18:12
I love to share. I know you have to go produce the rest of the show, but I don’t want to make this too much longer, although I’m fascinated with the conversation, I do want to talk about some of your favorite resources, because we were talking last night. Obviously it could be books, could be podcasts, could be just people. I know we talked about Miracle Morning. I know we were talking about Wim Hof Method that you look at, what are the resources or books, and you could talk about Wim Hof too, that other people should check out?
Joey Goone 18:45
You told me Wim Hof is, like, one of the most fascinating interviews, right?
Jeremy Weisz 18:48
It was a cool interview. Yeah. I mean, I had studied some of the stuff before, but I don’t think I’ve done any more research for an interview than I did when I had Wim Hof on, just because I love his stuff and his everything that he’s teaches from a health perspective. So that was a good one. But I know we were talking about Giftology, John Ruhlin. I know if there’s a lesson from John, and you were close with John as well, he’s one of the best human beings, may he rest in peace, of course, that I talk about his book and tell everyone you got to get Giftology is just a method for giving and loving on other people, any lesson?
Joey Goone 19:29
Yeah. So, oh my gosh. So Wim Hof, I do Wim Hof every morning now when I wake up, I mean, it’s particularly like in an environment like this, where I’m doing my absolute best to try and compartmentalize the work of all of the different components that are happening concurrently at the spit, like I’m doing my absolute best to try and separate myself and enjoy the event as an attendee. But it’s hard, and one of the ways, again, that I’m able to try, like, to get out of my head and into my heart and really enjoy the experience as an attendee and not think about, Oh my gosh. You know what? If a screen flickers, or a light goes out, or whatever is, I start my morning with my Miracle Morning practice, and I end it with Wim Hof breathing, and I love it. I highly recommend you.
Jeremy Weisz 20:11
Yeah, you want to Google. He’s got a lot of videos out there. You could check out the interview I did with him, but he has a great TEDx or TED Talk, whatever it is, and it’s pretty crazy his methods.
Joey Goone 20:24
And then I just, I think you mentioned John Ruhlin in Giftology, and it has been something that has changed the way that I try and create relationships with individuals like yourself. And there’s a particular example that I’d love to just share, if we have the space for it. So I read his book, and then I ended up at one of Hal Elrod’s conferences. It was the Front Row Foundation Conference John Roman’s event. John Burgoff was facilitating. John Roman’s Front Row Foundation was the organization that was benefiting from all the proceeds of the event to make all these wishes come true for these terminally ill kids that wanted to go and have their wish granted. And so speaking at that event was Jeff Hoffman, and they did something brilliant.
They did a Paddle Raise and of course, everybody wants to raise their paddle for this incredible, you know, these little boys and girls that just want their wishes granted. So I wanted to raise my paddle, but I couldn’t afford the $5,000 level, because at the time, I was a startup entrepreneur just trying to figure it out, taking over my mom’s business. And I’m like, now, how the heck do I do this? Well, I’m going to go to Hal’s event for advice, because it’s the personal development retreat and all the people I want to learn from. So Jeff was one of those individuals. He’s the co-founder of Priceline, and he spoke and at the $5,000 Paddle Raise level, they said, Hey, if you bid at this level, you can spend 90 minutes of coaching time with Jeff after the event.
You fly out to him, and he’ll spend 90 minutes with you. I couldn’t bid at that level, but I bid at a lower level, and I harnessed the power of what I read in Giftology, and I knew that from Jeff’s talk, that his Ferrari was very important to him, because as a young kid, his mother told him, when he saw this beautiful red Ferrari in downtown Chicago, he was an only child, single mother. She was working three jobs. She said, Jeff, unfortunately, just no fault of her own. She just didn’t know this was possible for him. But he said, I want a car like that. What is that? What is that? And his mom said, you nor anyone that you know, will have a car like that. So he got a poster of the Ferrari. Wrote down 16 life principles, and when he accomplished the final one, he was going to buy himself the Ferrari. He bought himself the Ferrari.
Now, again, just bringing you back to the event, I couldn’t bid at the $5,000 level, but I was committed to doing whatever it took to spend time with Jeff and build a relationship with him. So I knew a friend that lived an hour away from Jeff’s home, where the Ferrari was parked. I called Jeff’s executive assistant, found through research, found out who it was, and I had his Ferrari professionally detailed, buffed, waxed, ceramic coated, tinted, the whole thing. And he called me 24 hours after it happened, and said, who the hell are you, and did you have my Ferrari detailed? And I said, yes, I did. And he goes, you got 90 minutes on my he was and had a great end. And I flew out to wherever he was and had a great conversation with him. And he’s been coaching me in business ever since, and that’s because I read John Ruhlin’s book, Giftology.
Jeremy Weisz 23:26
Thanks for listening, we’ll see everyone Next time. Joey, you rock.
Joey Goone 23:28
Thank you so much.
