Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading content marketing resource for enterprise brands. They were recognized as the fastest growing business media company by Inc. magazine in 2013 and grew to over $3 million a year.
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The Content Marketing Institute has offered consulting to enterprise brands such as AT&T, Petco, LinkedIn, and many others.
They founded the annual event called the Content Marketing World and this year Kevin Spacey is the keynote and past events had over 1700 attendees. Joe has delivered keynote speeches for organizations including Dell, SXSW, HP , and many more.
Joe has written several books including his latest, Epic Content Marketing
What will you learn in this interview?
>How Joe grew his business to over $3 million a year?
>How did Joe get the big brands such as AT&T, Petco, Linkedin, etc. ?
>How did Joe get Kevin Spacey as a keynote speaker at his conference?
He grew up in a funeral home.
Business Mentors, Tools, Books mentioned:
Epic Content Marketing
A little background about Joe Pulizzi:
Joe Pulizzi is first and foremost a content marketing evangelist. He began using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2013. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Petco, LinkedIn, SAP and many others.
Joe has written the book, Epic Content Marketing as well as co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 300 locations and 12 countries advancing the practice of content marketing. He’s delivered keynote speeches for dozens of events and organizations including SXSW, BMA National, Oracle Eloqua, DuPont, SAP, HP and Dell.
Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. If you ever meet him in person, he’ll be wearing orange.
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