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Jeremy “Shoemoney” Schoemaker went from selling washers and dryers at Sears to creating multimillion dollar companies. He was founder of, AuctionAds & currently runs ShoeMoney Media and the PARS Program.

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Shoemoney also co-founded the Elite Retreat, an annual expert conference and is author of Nothing’s Changed but my change–The Shoemoney Story

What will you learn in this interview?
– What is his routine when it comes to playing a serious game of poker?
– What are the craziest things he has done both in business and personal life?
– Which reality show did he get the green light from his wife to engage in a “showmance” on?
– How does he conquer his fears of doing things that may otherwise intimidate him?
– Where did the title of his autobiography come from?
– How did he fund the beginning of the PAR Program?
– What are some ways to find out the best demographic for your business?
– What is his process for launching a successful business?
– How did he handle being an overweight business owner?
– What crazy stories didn’t make it into his auto-biography?
– What inspires him to continue to push forward through challenges?

Played in World Series of poker.
Nominated for Presidential award in 2008

Business Mentors, Tools, Books mentioned:
Hulk Hogan – professional wrestler & founder of
Andrew Warner – Mixergy Founder
Nothing’s Changed But My Change: The ShoeMoney Story by Jeremy Shoemoney Schoemaker
Mark Zuckerberg – Founder of Facebook
John Donahoe – President of eBay
Neil Patel – Seattle based entrepreneur, angel investor, and analytics expert
Patrick Gavin – CEO Consumer Media Network
Seth Godin – American author, entrepreneur, marketer, and public speaker
“The Dip” by Seth Godin
John Chow – Blogger, speaker and entrepreneur
Charles Ngo – Affiliate marketing legend, speaker

A little background about Jeremy “Shoemoney” Schoemaker:

Jeremy “ShoeMoney” Schoemaker is a web entrepreneur, founder of and ShoeMoney Media, and co-founder of the AuctionAds service. He is a frequent speaker at search engine marketing and affiliate conferences. He also co-founded the Elite Retreat, an annual industry expert conference.

Slate (magazine) on October 1, 2008, published that blogger Shoemoney became famous when he posted his picture with a Google $132,994.97 check for one month of clicks.

While in attendance at Western Illinois University, Schoemaker founded his first business, making Macintosh gaming sites. At its peak, saw an average of 150,000 unique views per day. Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and affiliate marketing. ShoeMoney’s blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal. In 2010, Schoemaker won Fast Company’s Influence Project, getting more than 500,000 clicks by tapping into his online followers.

In March 2007, Schoemaker and his business partner David Dellanave launched AuctionAds, an eBay affiliate service that allows users to display live eBay auctions on their websites. The service was named the “eBay Most Innovative Application-Buyer” at the 6th annual eBay Developers Conference. In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz.

Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company’s branded t-shirt exclusively to an Affiliate Summit event. He began hosting these auctions in 2009, and has raised over $80,000.

Here is the shorter version of this interview

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