Jennifer Spivak is the CEO and Founder of The Ad Girls, an all-female Facebook ads agency that generates millions of dollars for clients on Facebook and Instagram. They’ve managed over $4 million in advertising spend and generated over $20 million in revenue for clients.
Jennifer was previously an Adjunct Professor of digital marketing at the City College of New York. She has more than 11 years of experience generating revenue for thousands of clients via paid marketing. She loves big picture strategy as much as she loves digging deep into the teeny tiny details and data.
Here’s a glimpse of what you’ll learn:
- How Jennifer Spivak got out of an abusive relationship and fell in love with ads
- The simple ‘funnel’ that converts incredibly well
- Jennifer shares how she turned competition into a business partnership
- How ads work — and what Jennifer does for her clients
- The case study of how Jennifer helped a divorce coach scale to seven figures with ads
- Mistakes people make on sales calls
- Live Facebook ad critique
In this episode…
An ad by itself does not do anything more than give the platform provider money to help you get more eyeballs on a piece of content. Looking at ads and the vanity metrics (such as low cost per lead) is wrong and short-sighted. Are those leads turning into profitable revenue?
If you want to use ads like a predictable profit machine, Jennifer Spivak says you don’t need a 75-step funnel. You need a simple funnel that converts incredibly well and makes sure to avoid the sales closing mistakes that cause potential clients to drop off. So are you ready to turn your ads game around?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO and Founder of The Ad Girls, Jennifer Spivak. They discuss how Jennifer quit an abusive relationship and fell in love with ads, how she’s turned her passion for ads into an agency that helps women-owned businesses scale to six and seven figures, and shares insight into how ads truly work.
Resources mentioned in this episode:
- The Ad Girls
- Jennifer Spivak on LinkedIn
- Jennifer Spivak on Facebook
- Jennifer Spivak on Instagram
- Courtney Tarrant on LinkedIn
- “[Top Agency Series] Most Valuable Advice When Selling Your Agency With Todd Taskey of Potomac Business Capital”
- “[Top Agency Series] Growth Through Acquisitions – What is Your KPI and Northstar? With Jason Swenk”
- “[One Question] Building a Platform to Empower Others with Jason Swenk Host of The Smart Agency Master Class Podcast”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
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We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Jeremy Weisz 0:19
Dr. Jeremy Weisz here, Founder of InspiredInsider.com, where I talk with inspirational entrepreneurs and leaders, I’m here with Jennifer Spivak. And we’re going to talk about theAdgirls.com what she does. But before we get into that, Jennifer, I always like to talk about other episodes, people should check out. And since this, we’re talking about Facebook ads and agencies, Todd Taskey I had on he helped sell agencies actually he has a Second Bite podcast to check it out. And actually talks about how sometimes people make more on the second bite after they sell than the first bite. And Jason Swenk, who we were talking about, before we hit record here, he helps agencies grow, really a wealth of knowledge. So check out the interview, I’ve two interviews with him. One is actually of how they’re buying up agencies. And another one is just him, you know, talking about how agencies can grow. So check that out. And this episode is brought to you by Rise25 at Rise25 We help people give to and connect to their dream 100 relationships and partnerships. And we do that and help people do that by helping you run your podcast. You know, we’re an easy button for people to run their podcasts. And for me, Jennifer, the number one thing in my life is relationships, I’m always looking at ways to give to my best relationships, I found no better way over the past decade, get to my relationships and have them on my podcast, profile them, have them talk about what they do their thought leadership that then you know, other people can use to grow their business. And so if you’ve thought about podcasting, I think you should if you have questions, you can go to Rise25.com You know, both my business partner, I have been doing it for over a decade. So feel free to ask us any question that you want Rise25.com And I’m excited to have Jennifer Spivak. She’s CEO of The Ad Girls Agency, it’s an all female Facebook ads agency that generates millions of dollars for clients on Facebook and Instagram. She is also an Adjunct Professor of digital marketing at the City College of New York, a true New York woman. And Jennifer, thanks for joining me.
Jennifer Spivak 2:19
Yeah, thank you so much for having me, Jeremy.
Jeremy Weisz 2:21
Yeah, we’re gonna do something, you know, as you could see, if you’re watching the video, you see in spite insider here, but we are going to actually do some breakdown of some ads. And Jennifer is going to share with her her simple funnel that has produced a lot of revenue for her business. So she’s kind enough to share that with us. And we’re going to break down. So I would encourage you, if you’re listening, the audio, go to Inspired Insider, make sure you’re on the page, and the video will be there. Because we’re looking, we’re gonna break down some some ads here and some funnels here. And I want to start with, you know, how this all came about? Jennifer and it wasn’t a positive thing of why this will happen.