Search Interviews:

Jennifer Martin is a co-founder of Pip Snacks. She and her older brother Jeff started Pipsnacks in 2012 with $3,000 in the bank, first handing out their product in hand-stamped brown bags. Along the way, the pair received funding on an episode of Shark Tank from Barbara Corcoran. Their better-for-you popcorn brand, which comes in flavors like rosemary, truffle, and sea salt, now sells in Whole Foods, Target and more.

 

Available_Black copy
Available_Black copy
partner-share-lg
partner-share-lg

 

 

 

Here’s a glimpse of what you’ll learn: 

  • [0:40] Jennifer Martin joins the podcast to talk about Pip Snacks. 
  • [2:50] Popular flavors and products. 
  • [4:20] When did heirloom snacks come from? What is it like working with family? 
  • [6:40] Why it’s a good idea to grow slow. 
  • [8:00] Closing thoughts. 

In this episode…

Did you know that slow growth can actually be healthy and beneficial for your business? It’s true! While fast growth is desired by many, the truth is – it’s often unsustainable. On this episode of Inspired Insider, you’ll hear from business leader and innovator Jennifer Martin. In her conversation with Jeremy, Jennifer opens up about how Pip Snacks started, challenges they have faced along the way, what it was like appearing on Shark Tank, and so much more. You don’t want to miss a minute of this fascinating episode featuring Jennifer’s story! 

Small business owners are an ambitious bunch. These business leaders see the market and they dream of building something they can be proud of and put their name on. But what if the very desire and impulse to build something quick is harmful to their efforts? According to Jennifer Martin, the best thing they could have done for their small startup is to slow the growth to a manageable level. What good is all the traffic if you can’t fill the orders? Sometimes, slow growth is the way to go! 

Would you ever work with your family? Seriously! While some people dream of working with the people they love – others cringe at the thought. Is there a way to run your business with family members why maintaining healthy roles and responsibilities? Jennifer Martin and her brother Jeff were excited to launch Pipsnacks in 2012, but they knew that the deck was stacked against them. To keep their roles clear and their relationship healthy, Jennifer and Jeff focused on staying within their areas of expertise. What can you learn from Jennifer’s story with Pip Snacks? Make sure to check out the link to their site located in the resources section! 

Resources Mentioned on this episode

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We connect you with strategic partnerships through our done for you podcast solution which is the best thing I have done for my business.

Our Done for you Podcast service – We help your company completely run and launch your own podcast and make sure you get ROI from it.

We distribute your show across more than 11 different channels (spotify, google play, itunes, and many more) including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90xAtariEinstein BagelsMattelRx Bars, and many more. Besides making best friends and finding my business partner, podcasting has led to relationships with countless customers and referral partners.

The most important piece that most are missing is the right strategy and we make sure our clients get ROI so it becomes one of the most valuable parts of your strategic partnerships.

Since this requires a lot of humans (we have operations, developers, writers, audio editors, video editors) to do the work we have limited bandwidth and only want to work with the right company. If using a podcast for strategic partnerships, content marketing, and increasing clients and referrals sounds interesting to you go to www.Rise25.com and contact us or email support (at) rise25.com.

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

For larger conferences and software companies we have done an onsite podcast booth and created a years worth of content in just a few days. So if you are holding an event or your company will be having a booth at an event let us know. Check out Rise25.com and also some see some examples of our VIP Events below.

Our Done for you VIP Events – We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers.  It may or may not involve Elvis costumes – See video 

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

Insider Stories from Top Leaders & Entrepreneurs…

Never Miss an Episode and get Free Updates