John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the Host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.
Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.
In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage.
Here’s a glimpse of what you’ll learn:
- What a B2B podcast is truly about
- How to use a B2B podcast for networking
- Qualities of an excellent podcast
- Tips for attracting great guests
- What are the best ways to follow up on relationships formed through a podcast?
- How people miss hitting gold when podcasting
In this episode…
Do you run a B2B company? Are relationships a big part of running your business smoothly? If your answer is yes to those two questions, then deepening your relationships and expanding your network is critical for your business. One surefire way to do this is by hosting a B2B podcast.
If you already have a podcast, are you hitting gold with it? Or are you like an athlete that expends so much time and energy to produce your show — but never gets on the medals stand? Your B2B podcast can be super profitable if you have the right strategy and avoid the minutia. Want to know more?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder of Rise25, John Corcoran. They discuss the qualities of a gold medal-winning podcast, expanding networks and deepening relationships through a B2B podcast, and the other mistakes that make B2B podcasting unrewarding.
Resources Mentioned in this episode
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
John Corcoran 0:22
All right, welcome John Corcoran. Here I am the host of this episode, along with my business partner and co host, Dr. Jeremy Weisz. How you doing Jeremy?
Jeremy Weisz 0:32
I’m excited. Let’s rock right.
John Corcoran 0:34
Alright, so we’re gonna push this out. This is a live episode we’re doing here today, we’re gonna push this out a couple of different podcast feeds, so you’ll be able to listen to it after the fact. And of course, I’m the host of the Smart Business Revolution Podcast and you can check out some of my past interviews. I interview smart CEOs, founders and entrepreneurs and companies and organizations like Netflix, Kinkos, YPO, EO activation, lizard lending tree, Open Table, and many more. And Jeremy, tell us about the Inspired Insider.
Jeremy Weisz 1:01
Yeah, check out Inspired Insider interviews, I you know, have had the co founders of Pixar, Atari p90x, Ron Popeil, Einstein, bagels, and many more. So check them out,
John Corcoran 1:13
heard of a few of those. That’s pretty cool. And we are also the Co-founders of Rise25, where we help connect b2b business owners to their ideal prospects through podcasting and content marketing. And in this episode, we’re going to be talking about how to be a gold medalist at b2b podcasting. Okay, so this will be helpful if you are a b2b business and you are thinking about what are the things that I need to do to be the best to be the Usain Bolt to be the Michael Phelps of the world, I don’t want to be someone who completely misses the medal stand at the end of the competition. So we’re going to talk about some strategies for how you can be really good at doing a podcast, if you’re going to b2b podcast, we’re not gonna have a B2C podcast, we’re not talking about comedy, podcasts, those things are great. We’re not talking about true crime, all the other stuff out there. Those are, those are great, but we’re not talking about that. Alright, so let’s dive into it. Of course, this episode before we get into that is brought to you by Rise25. We’re help b2b businesses take clients referrals and strategic partnerships with done for your podcast and content marketing. And if you’re listening to this, and you’ve ever thought, hey, I’d love to know more about starting a podcast, we would say one of the best things we’ve ever done, we both been in the field for 14 years or so. Combined 25 or so years in this field. And I love it, get to meet amazing people all the time, and you would love it as well. So go to Rise25.com, you can learn all about what’s involved with doing a b2b podcast. And so we’re gonna be talking about how to be successful, and to be really a gold medalist. And let’s start, Jeremy, by talking about what we’re talking about here. So, you know, in the Olympics, you’ve got one chance, you may never be back that it happens every four years. And it’s a great analogy, because you’re highly specialized, and you have specific coaches that come in and help you in different areas. And that’s one of the things that we do is is help people with b2b podcasting. But at the end of the day, you’re either going to be on the medal stand, you’re going to have a gold medal, maybe if you’re lucky, have a gold medal, silver medal bronze medal, or you’re going to get nothing, you’re going to walk away with nothing. And unfortunately, you know, having done a podcast for so many years now, we see a lot of companies that start podcasts, they do it for six months, maybe 12 months, and then they either put it on hiatus and never get back to it, or they quit it entirely. And all times they end up in frustration. And so what we’re really passionate about is helping other companies to make sure that they’re successful. And so there’s a lot of different different things that we see people do that lead to a great amount of success. And we see a lot of things that people fixate focus their time, energy attention on, that ends up leading to failure or disappointment. And that’s really what we try and do is help to help people to avoid to land on that. So Jeremy, turning it over to you. You know, want to make sure we don’t sound self serving here, but that this is something that’s valuable people.