[Top Resource Series] How Great Leaders Build Trust, Teams, and Timeless Brands

John Corcoran is the Co-founder of Rise25.

Chris Dreyer is the Founder and CEO of Rankings.io.

Larry Benet is the CEO and Chief Connector of Larry Benet Agency.

Ed O’Keefe is CEO of EOK Media – OfferWingman and Founder of Dentist Profits.AI.

Thad Winston is a business connector and consultant at True Scale Marketing.

Mark Hiddleson is the Owner of Specialized Storage Solutions.

Jason Ciment is the CEO of Get Visible.

Nicholas Loise is the Founder of Your Sales Recruiter and Sales Performance Team.

Duncan Alney is the Founder and CEO of Firebelly Marketing.

Mat Zalk is the Owner of Keyrenter Property Management.

Here’s a glimpse of what you’ll learn:

[2:39] John Corcoran shares favorite books and how people-first principles are the “textbook” for great podcasting
[9:05] Chris Dreyer discusses Rankings.io’s niche focus, helping 230-plus personal injury law firms scale through SEO
[14:06] Building judgment by binge-listening to founders across many shows to extract patterns for big strategic decisions
[20:32] Larry Benet talks about using generosity and stories to deepen high-level relationships
[27:22] Using SendOutCards and Instagram Stories to create memorable, personalized follow-ups that open doors
[36:47] Ed O’Keefe explains why long-form content accelerates trust and conversions in high-ticket offers
[41:49] Thad Winston discusses connecting as a growth lever and favorite books that shape persuasive leadership
[1:02:47] Mark Hiddleson shares his philosophy for integrating life and business and building a culture that scales operations
[1:15:15] Jason Ciment explains Milo, a smarter bookmark manager for organizing AI tools and custom GPT workflows inside Chrome
[1:22:33] Nicholas Loise recommends Down to the Wire as a raw, actionable founder story
[1:37:01] Duncan Alney highlights why purpose and culture power food and beverage brands
[1:40:32] Mat Zalk discusses Clara AI for concierge-style scheduling that preserves rapport without endless back-and-forth

In this episode…

The best leaders don’t just manage; they connect. They inspire trust, create belonging, and build brands that endure because they put people at the center of everything. What happens when great minds from across industries come together to share how real connection drives success?

From marketing visionaries to business strategists and community builders, this conversation dives into the power of relationships as the foundation of leadership and brand growth. Through stories of risk, resilience, and reinvention, the guests reveal how empathy, communication, and authenticity shape not only strong teams but also companies that stand the test of time.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by John Corcoran, Chris Dreyer, Larry Benet, Ed O’Keefe, Thad Winston, Mark Hiddleson, Jason Ciment, Nicholas Loise, Duncan Alney, and Mat Zalk to discuss how great leaders build trust, teams, and timeless brands. They explore the role of generosity in networking, the importance of purpose-driven culture, and how connection fuels long-term growth.

Resources mentioned in this episode:

Special Mention(s):

Related episodes:

Quotable Moments:

“Relationships are the ultimate ROI because the more you give, the more opportunities you create.”
“Focus is freedom. When you know exactly who you serve, growth becomes simple and repeatable.”
“You can’t scale connection with automation; you scale it through authenticity, trust, and real conversation.”
“The culture of your company is the energy you bring to every single interaction.”
“When leaders show up with purpose and empathy, people don’t just follow — they believe.”

Action Steps:

Invest in authentic relationship-building: Creating genuine connections with clients, partners, and team members builds long-term trust and business sustainability.
Lead with generosity and purpose: Giving first without expecting immediate returns fosters loyalty, collaboration, and a culture rooted in shared success.
Empower your team through transparency: Open communication about goals and challenges strengthens alignment, accountability, and collective problem-solving.
Integrate storytelling into your brand strategy: Stories humanize your message, deepen emotional resonance, and make your brand more memorable and relatable.
Balance technology with human touch: Using automation and AI thoughtfully ensures efficiency without losing the personal connection that drives meaningful relationships.

Sponsor for this episode

At Rise25 we help B2B businesses give to and connect to your ‘Dream 200’ relationships and partnerships.

We help you cultivate amazing relationships in 2 ways.

#1 Podcasting

#2 Strategic Gifting

#1 Our Predictable Podcast ROI Program

At Rise25, we’re committed to helping you connect with your Dream 200 referral partners, clients, and strategic partners through our done-for-you podcast solution.

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What do you need to start a podcast?

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We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Amazon Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

#2 Our Comprehensive Corporate Gifting Program

Elevate business relationships with customers, partners, staff, and prospects through gifting.

At Rise25, thoughtful and consistent gifting is a key component of staying top of mind and helps build lasting business relationships. Our corporate gift program is designed to simplify your process by delivering a full-service corporate gifting program — from sourcing and hand selecting the best gifts to expert packaging, custom branding, reliable shipping, and personalized messaging on your branded stationary.

Our done-for-you corporate gifting service ensures that your referral partners, prospects, and clients receive personalized touchpoints that enhance your business gifting efforts and provide a refined executive gifting experience. Whether you’re looking to impress key stakeholders or boost client loyalty, our comprehensive approach makes it easy and affordable.

Discover how Rise25’s personalized corporate gifting program can help you create lasting impressions. Get started today and experience the difference a strategic gifting approach can make.

Email us through our contact form.

You can learn more and watch a video on how it works here: https://rise25.com/giftprogram/

Insider Stories from Top Leaders & Entrepreneurs…

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Episode Transcript

Intro: 00:15

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Dr. Jeremy Weisz: 00:22

Dr. Jeremy Weisz here, host of InspiredInsider.com. This is a special episode where I have some amazing leaders and entrepreneurs share some of their favorite resources, so stay tuned! This episode is brought to you by Rise25. At Rise25, we help B2B businesses give to and connect to their dream 200 relationships and partnerships.

We do this in two ways. Number one, we are an easy button for a company to launch and run a podcast for ROI. We do the strategy, accountability and full execution and production. Number two, we are also an easy button for your company’s corporate gifting. We make gifting and staying top of mind to your clients, partners and prospects simple and seamless and affordable.

Some companies even send gifts to staff. From a culture perspective, all you have to do is give us the list of people you want to follow up and keep in touch with, and we do everything else from there, from gift selection to the card to your branding on the box. We call ourselves the magic elves that run in the background to make it as stress free as possible for companies, so they can build relationships and run their business. For me, the number one thing in my life is relationships, and I am always looking at how to give to my best relationships. And I’ve found no better way over the past decade than having them on my podcast, featuring what they are working on and sharing it with the world, and also sending delicious treats in the mail every few months for years.

If you have thought about starting a podcast or gifting, do it. If you have questions, email us at. [email protected] or go to Rise25.com to learn more.

This is a great people great resources episode. I’m here with John Corcoran. He’s been on the episode probably on the podcast probably more than anyone else has been on the podcast at this point. But we’re going to talk about favorite books, podcasts, apps and software. But we’ll start with, even though I know the answer, John, not everyone may may know, what do you do and what’s the website?

John Corcoran: 02:24

All right. Hey, everyone. John Corcoran and Co-founder of Rise 25, longtime podcaster, 16 years now. Yeah, that’s what I do. Run. Rise25 with Jeremy.

Dr. Jeremy Weisz: 02:35

So Rise25.com and then favorite. Let’s start with favorite books.

John Corcoran: 02:39

All right I got you know I have to list the stack that’s always right next to me here. So there’s Scaling Up by Verne Harnish which is more like a textbook reads like a textbook. I prefer it in an audible form. It’s easier to digest, I find that way. He’s the Founder of Entrepreneurs’ Organization, which were members of.

And so I highly recommend that one. And then here’s a classic. It was published, I believe, in about 1913. And I jokingly say that How to Win Friends and Influence People by Dale Carnegie is the best book ever written about podcasting, which didn’t exist back then, but it’s really about how do you make people feel, and if you make them feel like you’re listening to them, like they’re being heard, like they are, you have the full focus of your attention. People will want to repay the favor.

They’ll want to do nice things for you. And so that’s really the textbook for how to do that. The Lean Startup by Eric Reese. He just came and spoke to our San Francisco chapter about this new book that he is writing. And we’re really privileged getting to be part of this little book club that are helping to shape this book, which is really exciting because the Lean Startup is just like the Bible for Silicon Valley.

So it’s really cool to be involved in that. So those are three books from me.

Dr. Jeremy Weisz: 03:51

And Vern’s been on, I think, both of our podcasts at this point. That’s right. I don’t know if you’re going to publish the you had a discussion with Eric on his books or not. That may be on Smart Business Revolution, which gets us to podcasts. But outside of Smart Business Revolution, which people should check out, what other podcasts or some of your favorites?

John Corcoran: 04:10

Yes, and Eric Reese actually does have a podcast, which is really good. So definitely shout out for that. Also one I’ve been listening to recently, I believe it’s called Moonshots. It’s by Peter Diamandis, who I had on the podcast, author of Abundance and Bold and a bunch of other books as well. And he created the X Prize, and he’s a real future thinker.

And so has lots of great thought leaders on there. He had Reid Hoffman recently and a couple of others. So check out that podcast.

Dr. Jeremy Weisz: 04:43

I think there was a book I was looking up, a book called Moonshots, but then I was looking, is there a book called Moonshots?

John Corcoran: 04:50

I’m not sure if he wrote a book by that name, but that’s something that he talks about a lot. Is Moonshots. His companies that just take a wild swing for the fence and try and, you know, just create something that’s never been created before. That’s kind of his whole thing. And yeah, so I know he’s talked about that within his books, but I’m not sure if he’s actually written a book by that name.

Dr. Jeremy Weisz: 05:12

Okay. Next is Favorite Apps and Software. I started saying, John, okay, you can’t say zoom. You can’t say ChatGPT, you can’t say Google, you can’t say Slack. So what are your favorite apps for software?

John Corcoran: 05:28

Well, I just downloaded Sora, which I, but I haven’t even tried it yet. This is the new one from from ChatGPT, but it’s.

Dr. Jeremy Weisz: 05:34

Oh, Sora!

John Corcoran: 05:35

Okay, Sora, it is AI generated video content. It’s kind of like a TikTok clone, but just for AI generated video content, so I’m excited to check that one out. But I haven’t tried it, so that doesn’t really count.

Dr. Jeremy Weisz: 05:48

Well, just real quick. Well, before you get to the next one, Lauren Hirschhorn I was watching a video that he put out and it said Sora on it. I didn’t know what Sora was. By the way, this was the other day, and it’s him taking off his hat. And he’s, you know, he’s completely, like, bald, okay, more bald than me, if that’s possible.

And he had, like, long hair, as if he was like an 80s rock metal band. And he was saying, here’s how, where they put the staples. And he had this long hair, like, flowing out, and it looked real. Right. And it said, sorry.

I’m like, obviously he didn’t get a hair transplant or something like that. So this has got to be created. So.

John Corcoran: 06:25

Oh yeah, it’s it was mind blowing. It’s mind blowing. What? They’re creating it. It looks incredibly lifelike.

Lifelike. So they just came out with Sora two, which is this much more capable model to create AI powered video. And it’s going to radically transform Hollywood. I mean, it’s going to make it basically put the ability to create, you know, television quality content, movie quality content in the hands of anyone without having to have multimillion-dollar budgets. And so it’s going to just have a massive impact.

Dr. Jeremy Weisz: 06:56

It’s really scary, too, because like if someone has a hair growth pill and use that, I mean, you could use it for evil too, right? Like, look at this hair growth pill. Right.

John Corcoran: 07:06

Well, I think that’s a big question. We’re going to have to figure out how do we do that. How do we deal with this type of stuff that’s going to be it’s going to be difficult to decipher between AI powered content. Yo what’s up Chris, how are you?

Dr. Jeremy Weisz: 07:17

So Chris, I’m just finishing up with John. We’re here with Chris Dreyer is next with rankings, as.

John Corcoran: 07:22

You can see.

Dr. Jeremy Weisz: 07:23

My cool hat. No, I love it. I’m just going to have people flowing in here. John was sharing his favorite apps and software. When I get to Chris in like one second, he was John was saying, Sora.

I don’t know if Chris you’ve explored that one yet. But John, what were the other ones?

John Corcoran: 07:38

Is brand new, like just came out. I feel like I need some branding here. Chris is good at representing the brand, so this is a smaller one. So a much bigger app but a smaller one is Whisper Flow which is a voice recognition software, much better than what you have in your iPhone. It is actually kind of AI powered, and it can understand if you make a mistake and you go over it and you restate it, or if you list things in order, it will put it into bullets.

It’s really amazing and it’s capable of working with much longer portions of audio recognition and translating it into words. And you can actually dictate twice as fast as you can type. And I’m a really fast typist, so that’s been a really cool one that I’ve been using a lot for the last couple of months.

Dr. Jeremy Weisz: 08:28

Love it. That’s come up several times, John, as I always tell people, you’re welcome to stay on or hop off, whatever it is. Chris Dreyer.

John Corcoran: 08:36

I’ll listen to see if Chris has got better answers.

Dr. Jeremy Weisz: 08:38

Than exactly. This is great people, great resources. We’re here with Chris Dreyer Rankings.io Chris, just start people off with what you do besides throw amazing conferences. Okay.

What you do and your website. You’re on mute though Muted.

John Corcoran: 08:57

Chris rookie move there. So first thanks for having me. I own rankings.

Chris Dreyer: 09:05

So first thanks for having me. I own Rankings.io we help personal injury law firms with their marketing. We work with around 230 240 plus law firms. Currently been doing it slinging SEO for a couple decades now. And that’s what we do.

Dr. Jeremy Weisz: 09:17

Awesome. And also, you want to give a shout out to your your the website for your conference.

Chris Dreyer: 09:23

Yeah. So we have our conference. It’s actually coming up October 5th through the eighth. And we have Nikki Glaser has entertainment night one. We’ve got Rosolino as keynote day one, formerly Celino and Barnes amazing story.

Worry. And then keynote day two is James Helm, Top Dog Law, who is just gunslinger. Amazing advertiser on the Pi space.

Dr. Jeremy Weisz: 09:50

Yeah. And if you’re listening to this, whenever you’re listening to this, you’ll probably check out the next one. He probably has someone cool on there. That’s the last one. David.

John Corcoran: 09:58

David, I’m noticing on the website it says it started as the Personal Injury Mastermind podcast. Was that the podcast? We started together with you and became a whole it is conference. Wow. It is, it is.

Chris Dreyer: 10:07

You guys.

John Corcoran: 10:08

You’ll have to tell Nikki we said hello.

Chris Dreyer: 10:10

Yeah. Our friend Jason Swenk gave me the push, and I signed up with you guys to start the pod and.

John Corcoran: 10:17

Wow, look at look at you now.

Chris Dreyer: 10:19

Kept going.

John Corcoran: 10:19

Yeah, amazing.

Dr. Jeremy Weisz: 10:20

David Spade was last year and then the keynote last year.

Chris Dreyer: 10:25

But Phelps. Yeah Michael Phelps.

Dr. Jeremy Weisz: 10:26

Michael Phelps yeah. Awesome. So we’ll start with favorite books.

Chris Dreyer: 10:33

Favorite books. What category. Business. Books.

Dr. Jeremy Weisz: 10:35

Business. Sure. And then obviously give a shout out to your book. Of course we’ll give a plug. Tell people your book and then we can go into your other.

Yeah, other favorite books.

Chris Dreyer: 10:46

You know, I’m going to answer this a little bit differently because I think people have read The Good To Great, The Rich Dad, Poor Dad. And the thing, those types of books. I really love Greg Alexander’s book, The Boutique. I think it’s one of the best professional services book. I’ve read that numerous times. I love listening to Greg on podcasts.

He’s so energetic. No filter.

Dr. Jeremy Weisz: 11:13

When you when you said that you. I had you on my podcast and you said that I got out. I got after I got off, I bought the book on audible, listened to it and then had him on the podcast. But you’re right, it’s a fantastic book.

Chris Dreyer: 11:26

So good. I, I listen to a book called Amp It Up quite often. It just allows me to think bigger. There’s also the science of scaling up. It’s a new one that I like the big mindset books.

I think when I started off in business early on, it was everything’s tactical, you don’t know how to do the thing. And later in the game you’ve got these amazing leaders, you got these executives. It’s more about the strategy and the direction, the big decisions that you have to make. And so I like those that like really helped me think differently. I’m really into big into a lot of biographies right now to.

Dr. Jeremy Weisz: 12:10

Any favorite biographies.

Chris Dreyer: 12:13

I, I’m trying not to sound cliche, but like, you know, Titan from Rockefeller and Elon’s Walter Isaacson, but I feel like Walter.

Dr. Jeremy Weisz: 12:21

Isaacson’s books in general. You know, if you look at just look up Walter Isaacson on Audible or Amazon, he’s got a bunch of awesome biographies there.

Chris Dreyer: 12:31

Yeah. And, you know, I think I think most of the I find myself going into these deep research modes right where I’ll go look to like Alex Karp right now. Go listen to everything that he’s talking about from Palantir and all the interviews. And and then I’ll listen to Peter Thiel’s wacky interviews. And, you know, he’s he’s a little on the like some of the stuff that he’s been saying.

But I go really deep on these individuals who hear from and not just their mainstream, you know, books, their 0 to 1. I’ll go I’ll go deeper on researching them.

Dr. Jeremy Weisz: 13:10

That’s a good.

John Corcoran: 13:10

Point. Peter Thiel’s stuff about the Antichrist he’s been focusing on lately.

Chris Dreyer: 13:14

He’s a little.

John Corcoran: 13:16

Chris Dreyer: 13:16

Don’t know if you saw the Joe Rogan click.

John Corcoran: 13:18

It’s a little bizarre.

Chris Dreyer: 13:20

It’s like, yeah, I, I’m really into surveillance and and data and, and my other hobby is, you know, the Antichrist like like it’s not bass fishing. Fishing, you know, like like. Come on. Yeah.

Dr. Jeremy Weisz: 13:37

Everyone’s gotta have a hobby. Well, that takes us to podcasts, right? Which is cool. You know, a lot of I like your your perspective. Okay, I’ll get the book, but then I want to see them in a little different perspective on these podcasts, I can’t remember.

I saw somewhere where Walter Isaacson was featured on a podcast. Was it I don’t remember if it was Jordan Harbinger’s podcast possibly, or someone else’s, I don’t know. What are your favorite podcasts? And obviously you can give a shout out to yours.

Chris Dreyer: 14:06

Well, Personal Injury Mastermind I do have great guests. I’m really excited. I just, you know, I’ve had these unicorn lists, this dream 100 that you guys have taught me, and I’ve had some people on there. And I just spoke to Morris Bart, one of the founding television advertisers, one of the biggest in Louisiana. I just had him on the show, and that’s going to be coming up in a couple months.

And that that conversation was amazing. Such like a celebrity in our space, right? My favorite podcast. My First Million Podcast. I think that Sam and Shaan have an amazing cadence.

They’re fun. They go back and forth a different style. There’s a lot of energy. I love the FoundersPodcast. It’s these different businesses, whether it’s, you know, Ferrero and Ferrero, Ferrero and Nutella story or the guy that has the sushi business in the the subway.

And I think a lot of these are inspiring in different ways. And also too, it’s like you get in these different points with your company where you have to make decisions like, am I going to continue to specialize or am I going to expand my Tam? And it’s like, oh, well, here’s Richard Branson. That is in like every category, every niche. And and then here’s this other individual that’s stayed super focused, like, you know, and people that have made big pivots like Michael Dell from from computers to it.

And I think it just helps me relate to the decisions that they made. And and what can work for one individual may not work for another and just gives you options.

Dr. Jeremy Weisz: 15:43

So it sounds like it’s not just podcasts, but you look at certain guests and you may listen to them across different podcasts as well.

Chris Dreyer: 15:50

That’s where I’m at is like like I said, I’ll, I’ll get an Alex Karp and I’m like, okay, let me go listen to ten interviews by Alex Karp. Let me in my space. John Morgan, right, of Morgan and Morgan. So I’ll just type in John Morgan and see if he’s had a recent podcast. And and sure enough, they’ll be there.

Be be one. And he’ll tell some similar stories. And I really dislike when people get in these loops of you hear the same story over and over, but like if the interviewer is good, they’ll pry out a piece that really is interesting. And then and you just get a deeper understanding of their who they are and how they grew their business. And it’s more meaningful as maybe one interview or one book.

Dr. Jeremy Weisz: 16:35

Totally. Apps and software. Some of your favorite apps and software.

Chris Dreyer: 16:42

Is it cliche to, you know, ChatGPT.

Dr. Jeremy Weisz: 16:44

I was going to say I forgot to preface this. I did with John, which was you can’t say ChatGPT, zoom, slack, Google. I could be.

John Corcoran: 16:54

On the good ones.

Chris Dreyer: 16:57

I, I will tell, I’ll give you a couple that just popped into the dome. I so Alex Hormozi just did his book, Big Book Launch, and he had his upsells and I went all the way up the ladder because I have a different perspective on this is like, I think connections are extremely valuable. So I got invited to this private school community, met some individuals there, but he has in his he he basically uploaded all of his workbooks, his writings. He SOPs and you could access his AI. And it’s been really intriguing because you’ll pull out things that aren’t public and just to kind of get in his brain and how he thinks.

So that’s a tool I’ve been using. But other than that, I’m very similar. I mean, I’ve got on the rotation. ChatGPT Claude Grok, those are the big three that I use a lot.

Dr. Jeremy Weisz: 17:46

I mean, your phone from a health perspective, it could be business or health. And Larry, by the way, welcome, Larry Benet. We’ll be right with you. You could hang on and we’re just getting Chris’s favorite apps and software. We’ll go to Larry next.

Any on your phone? Chris.

Chris Dreyer: 18:02

Yeah, so I just bought the whoop. So I’ve been really tracking my steps, my health, my sleep. And I don’t know, it’s just one of those things like, I knew I needed to start a podcast and I just never did it. And it’s like now one of the best components of my flywheel. And I just put it off.

But like, now I got the whoop. It’s like, oh, why? It’s like, what’s the saying of what gets measured Maters? It’s like, oh, you go home and it’s like, oh, I had 3000 steps for the day. Like maybe a park, you know, instead of taking the golf cart over to so-and-so, maybe I walk there and just little things that that can contribute to, you know.

Dr. Jeremy Weisz: 18:41

Yeah, I mean, I had the I’ve had the aura ring for years and it is it’s like when you track it, it just makes you more makes me more aware of it. And when I’m aware of it, I do things differently. If I wasn’t aware of it. Right. So I love that.

So Chris thank you. You’re welcome to stay on and chat. I know you have stuff to do, but you know people can stay on or pop off whenever. So I’m going to go to Larry. Thanks, Chris.

Larry, thanks for joining us. I’m going to this is great people, great resources. We have Larry Benet and Larry. We’re going to talk about books, podcasts and software. But I’m going to start off with what you do in a website where people can check you out.

Larry Benet: 19:25

Let’s see, what do I do? I am the president of both of your guys fan clubs, so that does take a little bit of my time.

Dr. Jeremy Weisz: 19:32

Exactly.

Larry Benet: 19:32

Start with that.

Dr. Jeremy Weisz: 19:33

That one letter you have to respond to.

Larry Benet: 19:35

Exactly. Yeah. Just a global connector and deal maker. I’m in the process of launching a health and wellness company that will save companies a lot of money on their healthcare costs, and then launching a new invite only business network for business moguls and investors and game changing thought leaders like you guys. I don’t know, probably just either larrybenet.com or my Instagram is a good place at @larrykbenet.

Dr. Jeremy Weisz: 20:03

Yeah, Larry Benet is larrybenet.com you can check it out. I remember you were telling me about Peter Guber a long time ago. I was actually listening to Tony Robbins on my headset while I was swimming this morning. And he talks about Peter Guber and Tell to Win is one of my favorite books of all time. It was because you talked about Peter and I had not heard of Peter, and his book is one of my favorites of all time.

What are some of your favorite books?

Larry Benet: 20:32

Well, you know, you just mentioned Tony Robbins, so I would say Tony’s Unleash the Power Within was definitely a book that I’ve leaned on and read, you know, multiple times. I’ve always enjoyed Jack Canfield, who’s just a great he was also part of saying Tony was part of saying The Success Principles, a game changing book for me at least, you know. And I’ve stayed in touch with Keith Ferrazzi for years, but Never Eat Alone for me. Helped me up up my game because I remember reading about it and he was talking about dinner parties with all these power players and the Clintons and this, that and the other thing. And I’m like, man, I gotta up my game.

So but that was a that was a impactful book. And Atomic Habits by James Clear is a book that I travel with, and that’s a really good one.

Dr. Jeremy Weisz: 21:22

Yeah, that is a great one. I think John was telling me how many reviews it has on Amazon. It’s got just a ridiculous amount, not just people buying it, but actually people leaving review. And that gets us to podcasts. Some of your favorite podcasts out there that you listen to or, or maybe guests of podcasts that people should check out?

Larry Benet: 21:46

I would say the podcast that I listen to the most are probably the All-In Podcast. I think those guys are absolutely fascinating with their views on business, investing, politics. I really enjoy the Diary of a CEO that happens to be a good one. And then for me, the ones I probably listen to the most, I probably listen to the most to Gary Vee on all things social media, consumer trends, entrepreneurship. And I find Dan Martell very helpful as well as insightful on building media as well as entrepreneurship. And then I I’m a real big fan of Ed Mylett. Really enjoy him.

Dr. Jeremy Weisz: 22:24

Are there any specific within those podcasts? Any specific guests you recommend? Some of your favorites, whether it’s Ed or Dan podcast or Gary Vee or whoever?

Larry Benet: 22:36

Well, I remember Jesse Itzler and Ed Mylett did a podcast together. I assume that was on Ed’s podcast. I mean, Jesse’s one of my favorite humans, and they both talk about time in a very unique way. I know for me, I think there’s been 22 people that have since passed that were part of my saying network and.

Dr. Jeremy Weisz: 22:58

Talk about saying the saying network for a second for people who don’t know.

Larry Benet: 23:01

Oh, it was just it was a group that I had for ten years. It was an invite only business group. So everyone from Tony Robbins to Peter Guber, the owner of the Golden State Warriors, to Russell Brunson to the the guy that runs the Grammys and other interesting people that you would know and recognize. I brought them together annually, but Jesse was talking about time and Ed talks about time. And, you know, I look at how life is very short and fragile.

And so the way I look at time was a lot because of that one specific podcast that, you know, Jesse talks about and talks about as well.

Dr. Jeremy Weisz: 23:38

So podcasts. So we’ll get to apps and software. Some of your favorites could be on your phone. It could be health business. I’m kind of giving the caveat of we don’t include zoom chat, GPT, slack, Google, what are some of your other apps.

Larry Benet: 23:52

And so I’m going to I’m going to share some things that everyone uses but may not think about. Okay. And it’s really impactful for me. So I use Facebook Memories every single day to reconnect with some of the world’s most influential people that are in my network. I do that all the time, I and I, so I use photos as a way of going back.

I sent a photo today of a I hosted a group of 19 people, probably 15 or 17 years ago. I happen to just randomly stumble across that photo today, and I sent it to literally one of the most influential guys in Silicon Valley. That was at the event. He actually flew from Tony Robbins Fiji. But if it wasn’t for that, I wouldn’t necessarily seen it.

You know, again, I know it’s it’s a normal app, but Instagram, I use the Instagram Stories and it helps me connect with so many influential people because I can learn so much about them. There’s a person that I’ve connected with. He’s got 17.5 million followers, and the only reason is because I could see what goes on in his world, and I could be very I could comment on his tequila company or any of the things that he’s involved in. And if those things weren’t. I mean, I know everyone knows about it, but it’s something that I use on a daily basis.

Obviously, you know, ChatGPT is like my best friend these days, and I’m using that for all sorts of things. So you I guess you guys are looking for other kind of.

Dr. Jeremy Weisz: 25:27

No, I love that. I mean, there are certain specific ways that you use everyday tools because I will have to say, I’ve been, you know, when I’ve gone to conferences, talk to entrepreneurs. Larry is one of the most giving people that I have met. And also just a a genius connector. And the what what makes it a genius connector is because he’s just a giving person.

He’s looking ways to help people and connect people and not necessarily, you know, expect anything in return. And that’s what makes a genius connector. I remember Larry, we went to the the NBA all Star brunch.

Larry Benet: 26:04

And that was a lot of fun.

Dr. Jeremy Weisz: 26:06

You were connecting people that you didn’t know, someone you did know to someone you didn’t know. You’re like, hold on one second. You got in this elevator. And it was I think the owner of the Sixers was in there, and you.

Larry Benet: 26:17

Were the owner of fanatics.

Dr. Jeremy Weisz: 26:18

Yeah, yeah. And you just have his way of connecting with people to deliver value.

Larry Benet: 26:23

So I just want to share one thing about delivering value, because you guys are extraordinary at it. On ChatGPT. Just something simple. If someone does not have our networks and they’re just starting out, maybe they’re listening to this. Alex Hormozi less than a month ago, sold like several million books in a period of a couple days.

So what I did is I went into ChatGPT. I also looked for different, you know, things. You know, I watched some of it and I said, hey, can you condense the best practices on what he did? And then I, you know, I saw some other people’s posts. I fed that through ChatGPT.

And then what I’ve been doing is I’ve been sending that information to my friends that are authors or have a book out or they’re, you know, thinking about it or whatever. So you can use these tools just to really create tremendous amounts of value in a lot of different ways, because you were talking about adding value to people.

Dr. Jeremy Weisz: 27:16

So any other apps or software that’s maybe on your phone or that you use on your computer?

Larry Benet: 27:22

So I use a greeting card system called SendOutCards. And what I do there is I will. I met, for example, the other day randomly, I was at the Fountain Blue in Vegas and literally one of the top executives who oversees all the restaurants, all the lounges. He does everything between Miami and Vegas. The guy gave me almost an hour to an hour and a half of his time.

First time I’d ever met the guy. I was just completely random. So I’m sending him a custom greeting card, my photo, and his. And then, for example, the other day, I was just literally waiting for one of my friends who was speaking after Gary V, and we’re going to have a cup of coffee. And I was asking this gentleman, I don’t know who the guy is.

We’re having a conversation. I’m like, so I see you work for a bank in the Bronx. And anyway, I took a photo, I had a conversation, and then I sent him a customized, you know, greeting card. Or I’ll swipe information of someone that I know. Or maybe I don’t even know them, but they’re doing all sorts of interesting stuff on their Facebook or Instagram.

I’ll take all those photos and I create these custom greeting cards, sometimes very oversized, just to get their attention. So I use that a lot.

Dr. Jeremy Weisz: 28:31

I love it, Larry. Thanks so much everyone. Check out larrybenet.com to learn more.

Larry Benet: 28:41

And what’s your favorite app?

Dr. Jeremy Weisz: 28:43

Me oh, god. I, I like a couple. I look at the way I think about this question. There is if the app went down I would want to crawl up in a corner. Okay.

And and some of the things I use regularly is LastPass, which is like a password saver because when I go in, I used to spend like hours trying to like look up. Okay, I go to this site, it just saves everything in there. I use TextExpander a lot, which is the best $3 I spend a month, which is. You’ll love this. Actually, Larry, it’s text expander and it’s.

Yeah. Text like text and expander. It’s a desktop app that lets you, you know, basically you save these shortcodes in your, in your database. Okay. And so when you type in the shortcode, it, it can share it across your email or LinkedIn or Facebook.

So example someone who makes like 5 to 20 introductions a day like myself and you I, I save intro Larry Barnett one word. And then I have your bio and your website and all your stuff there. So when I go to introduce you and let’s say I want to introduce John Corcoran. Right. So once I do, once I do one.

Yeah, I put an intro. Larry Benet. Hey. You know, hey, you guys have to meet because a blah intro.

Larry Benet intro. John Corcoran. It spits out boom boom, both your bios, all the stuff. And then I send off the email. It takes me 15 seconds, right?

But it’s like, very well done. Look like I spent, which I did the first time. I send your your intro, I have to create it, but I enter it in a text expander. Our customer support uses it for like commonly asked questions and things like that. And it also allows you to kind of fill in the blank things.

So if I’m like if I want to customize it, you can do that within Text Expander as well. So those are those are two apps that I love. One of my favorites.

Larry Benet: 30:42

That’s really I’m going to go get that.

Dr. Jeremy Weisz: 30:43

You’ll like that. It’s and it’s $3 a month right. So I have every for the first time I introduced anyone. I will then enter it into Text Expander and I put intro first name last name. So I just know that’s the nomenclature I use for the intro.

Larry Benet: 30:58

John, what about you?

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