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[Israel Business Series] Conquering Sugar Cravings With Chewing Gum With Gitit Lahav and Shimrit Lev
Gitit Lahav is Co-founder and CEO of Sweet Victory Gum. She is a serial entrepreneur with experience founding multiple companies and maintains a specific focus on the relationship between nutrition and psychology. Her health challenges, including a battle with cancer, ignited her passion for developing products that positively impact people’s dietary habits. Gitit was also Co-founder and CEO of ShrinkMeApp.
Shimrit Lev is Co-founder and COO of Sweet Victory Gum, a company that produces functional chewing gum designed to help people overcome sugar cravings. With a background in nutrition based on Chinese medicine, her struggles with an eating disorder inspired her to develop tools to help others gain control over their sugar intake. Shimrit was also Co-founder and Marketing Executive of ShrinkMeApp, a comprehensive and supportive platform for individuals looking to improve their overall health and well-being.
[Top Agency Series] Creating Organic Word of Mouth With Yanik Deschenes of YPR Canada
Yanik Deschenes, APR, LL.B. is the Founder and President of YPR Canada, a public relations agency with expertise in sparking organic word of mouth within relevant communities. He is a seasoned professional with over 20 years of experience in communications and public relations. With a background in advertising and a focus on creating conversations, Yanik has helped elevate the brand equity of major organizations like Walmart, National Bank, Morgan Stanley, and MUJI. He’s also Co-founder of C2 Montreal, a globally recognized conference on commerce and creativity, and a passionate tennis player who attributes much of his personal development to the sport.
[Top Agency Series] Harnessing Data-Driven Marketing With Arti Sharma of Measure Marketing
Arti Sharma is the CEO and Co-founder of Measure Marketing, a company she started in 2008 after a 15-year tenure bringing thought leadership to various business sizes, from startups to Fortune 500 companies. Her company specializes in inbound marketing, account-based marketing, and other data-driven strategies. Passionate about mentoring and philanthropy, Arti serves on boards for various nonprofits and actively mentors young entrepreneurs. Her expertise in b2b marketing, especially in manufacturing and SaaS, has consistently led clients to define their ideal customer profiles and obtain substantial revenue growth.
[Health Longevity Series] Defying the Odds Against Autoimmune Diseases With Dr. Maggie Yu
Dr. Maggie Yu, MD, IFMCP, is a holistic and functional family practice physician, the CEO at MY.MD Biotherapeutics, and the Founder of Transform Autoimmune Disease Naturally. For over 16 years, she has provided education and training on topics like longevity and reversing chronic diseases through various media platforms. With over 25 years of education and practice, Dr. Maggie has helped thousands of patients overcome chronic symptoms through a healing-centric education system that meets patients’ unique needs. She is also the author of 8 Out of The Box Ways to Transform Your Health.
[Top Ecommerce Series] Unveiling E-Commerce’s Best Kept Secrets With Aaron Conant of BWG Connect
Aaron Conant is Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. He is an e-commerce expert with over a decade of experience in digital commerce, providing advisory services to brands on Amazon sales strategies, retail media, direct consumer platform selection, and SEO. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually.
Before starting BWG Connect, Aaron was the Head of eCommerce Sales and Business Development at Perrigo and a research scientist at Pfizer. He is also the host of the Digital Deep Dive Podcast.
[Top Agency Series] Unlocking the Power of Data-Driven Marketing With Paul Tedesco
Paul Tedesco is the President of Track, an industry-leading data technology analytics agency focused on data-driven marketing for clients like McDonald’s, Kraft, Mercedes-Benz, and Samsung. With over 30 years of experience in marketing, Paul has been instrumental in the company’s growth, expanding Track from eight employees to over 90 and securing long-term relationships with high-profile clients. In addition to his work at Track, Paul teaches customer value creation and marketing analytics in the MBA program of the Degroote School of Business at McMaster University.
[Top Agency Series] Pareto Legal’s Success Journey With Bo Royal
Bo Royal is the CEO and Co-founder of Pareto Legal, a growth marketing agency specializing in digital advertising, conversion rate optimization, and analytics for small- and medium-sized law firms. Under Bo’s leadership, Pareto Legal has achieved numerous milestones, helping clients add seven figures in cases to their pipeline and managing ad spends as high as $30 million a month during his tenure with Fortune 500 brands like Calvin Klein and eBay. Bo holds degrees in Marketing and International Business Administration from the Fox School of Business at Temple University and has helped scale digital ad efforts for various industries.
[Top Agency Series] Conquering Challenges in Workforce and Agency Growth With Katie Schibler Conn
Katie Schibler Conn is the Founder of KSA Marketing, an integrated advertising agency specializing in workforce development, recruitment, and advertising for talent acquisitions. A classically trained marketer, she unexpectedly transitioned from her corporate role at Sony and PlayStation to international yak farming, eventually leading to her starting her agency. At KSA, Katie leverages her diverse experiences to help clients navigate “oh shit” moments and achieve their “hell yeah” through impactful marketing strategies. An alumna of the Goldman Sachs 10,000 Small Businesses program, her leadership has been acknowledged by Inc. 5000, Enterprising Women, and Providence Business News.
[Top Agency Series] Unlocking Sales Potential With Video Case Stories With Ian Garlic
Ian Garlic is the Founder of Video Cast Story, an agency that supports brands in developing strategies and goals for video case stories. He is also the Founder of StoryCrews, a company dedicated to connecting businesses with top-rated videographers to market and expand their brands through powerful video stories. With over 15 years of experience in the digital marketing industry, Ian shares his knowledge and expertise on the Garlic Marketing Show, a podcast that discusses video and marketing trends. Ian believes that customer stories and videos are so essential to scaling, he wrote and published Video Testimonials That Land the Big Fish: The Proven Marketing Strategy to Attract Bigger Clients, Increase Sales, and Achieve Real YouTube Results With Video Case Stories.
[SaaS Series] Unlock the Secrets of Successful Membership Sites With Micah Mitchell of Memberium
Micah Mitchell is Co-founder of Memberium, a software solution that empowers entrepreneurs and leaders to build automated membership sites deeply integrated with their CRMs. With over a decade of experience in membership site strategy, he has worked with high-profile clients helping them strategize and succeed with website models. A pioneer in the membership space, Micah continues to innovate and share his insights on creating engaging and profitable online communities. He is passionate about improving user experience through gamification, community-building, and seamless content protection.