Gene Mealhow is the owner of Tiny But Mighty Foods and has been producing Tiny But Mighty Popcorn® since the late 1990s. A third-generation family farmer and soil consultant by profession, Gene continues to build his company and consult with farmers regarding organic certification.

 

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Here’s a glimpse of what you’ll learn: 

  • [0:40] Gene Mealhow joins Jeremy to talk about Tiny But Mighty Foods. 
  • [2:00] From soil consultant to business owner. 
  • [5:40] How Gene secured a grant to buy Tiny But Mighty Foods. 
  • [7:10] Connecting with Whole Foods. 
  • [11:00] Closing thoughts. 

In this episode…

What does it take to break free from the rat-race? How do you cut through all the noise and make sure your message and your product stand out to a wider audience? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Gene Mealhow. In his conversation with Jeremy, Gene opens up about his time as a soil consultant, what it took to secure a partnership with Whole Foods, challenges he has faced along the way, and much more. You’ll want to pay close attention as Gene shares insights that will benefit leaders like you! 

Let’s face it; marketing in the internet age is not for the faint of heart! From sales funnels and social media channels to cold calls and email marketing – it’s a crowded field out there! Seeking to cut through the noise and get his high-quality product in the hands of decision-makers, Gene set out on a goal to secure a spot on Whole Foods’ shelves. After he sent several packages with his product to Whole Foods managers, Gene encountered a wave of polite rejection letters. Gene refused to take no for an answer! Dedicated to seeing his product exposed to more customers, Gene started showing up and offering samples to get managers and shoppers hooked. As it turns out, Gene’s gambit worked! You can learn more about Gene’s product and what they have to offer at Tiny But Mighty Foods by visiting the link to their website located in the resources section at the end of this post.

Can you imagine toiling away, helping farmers increase their crop yields while you long for a business of your own? Maybe for you, it was working a desk job for years until you took that leap to start something on your own. Whatever it was that moved you to take action, stay close to that feeling! Come back to that feeling often to tap into it for new strength and inspiration. While your story might not sound exactly like Gene’s story, there are helpful lessons you can learn. Tune into this episode to hear Jeremy’s full conversation with Gene; you don’t want to miss it! 

Resources Mentioned on this episode

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