Search Interviews:

Franz Jordan is the Co-Founder of Sellics which is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from Franz’s first company Marketplace Analytics, a German data analytics company that was the first of its kind to focus on Amazon SEO back in 2014. You can manage and optimize your Sponsored Product campaigns entirely in the Sellics PPC Manager. Other features include a profit dashboard, keyword ranking optimizer, competitor monitoring, and much more. Companies such as Bosch appliances, Lego, and Brita are some of the businesses that use Sellics.



Here’s a glimpse of what you’ll learn:

  • [1:10] Jeremy introduces his guest, Franz Jordan.
  • [3:00] Franz talks about using negative keywords.
  • [5:50] The three options to consider when your ecommerce product isn’t selling.
  • [7:50] Franz explains several ecommerce strategies.
  • [11:30] What is Sonar? Why is available for free?
  • [14:30] Pushback Franz and his team have received to using Sellics.

In this episode…

Without extensive knowledge of SEO (Search Engine Optimization) ins and outs, how do most ecommerce business leaders succeed at keyword optimization? Do they just wing it and hope that something sticks? Are there tools ecommerce leaders can use so they don’t have to know how SEO works but can still get the results as if they do? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Franz Jordan. In his conversation with Jeremy, Franz opens up about the correct usage of negative keywords, what sellers can do when their product isn’t gaining the traction they’d had hoped for, why he continues to provide tools like Sonar for free, and much more! You don’t want to miss a minute of this valuable episode with Franz!

What does it take to get the most out of keyword optimization? How can running negative keyword campaigns help your product listing reach more of the right clients for your brand? On this episode of Inspired Insider, you’ll hear from Franz Jordan as he explains what negative keyword campaigns are and examples of how they can be used. While it may sound counter-intuitive, running a negative keyword campaign can be really useful. If you want to clearly disassociate your product from a phrase the won’t help the searcher find what they are looking for, a negative keyword campaign might be right for you. To hear more about his important topic, make sure to listen to this episode.

It may sound crazy but some leaders are convinced that the more value you add and the easier you make it for potential clients to try your product, the more successful you’ll become. When was the last time you heard of a free trial for a product without the requirement of a credit card? Never, right? For Franz Jordan and his company Sellics, it comes down to earning credibility and trust with their clients, right off of the bat. Learn more about Franz’s story and his innovative approach to engaging his customers on this exciting episode of Inspired Insider!

Resources Mentioned on this episode

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