Dr. Glenn Livingston is the founder of the International Coach Certification Academy. He has more experience in both coaching and business development than the founders of virtually any other coach certification program on the planet.
Together with his wife and cofounder Dr Sharon Livingston, they have sold over $30,000,000 in consulting services to major brands like AT&T, American Express, L’Oreal and many more. They are among the few ‘marketing psychologists’ that billion-dollar companies have used to crawl deep inside their prospects’ minds and uncover exactly what customers were desperate to buy and how to improve profits on existing product lines.
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What will you learn in this interview?
-What are the important tips in doing marketing research?
-What are some of the unusual discoveries he had in his career as a researcher?
-What were his big influences growing up?
-What are some of his most interesting niches?
-What was his first marketing breakthrough?
-What was a low point in his life and how did he manage it?
-What are his painful learning experiences in his job?
-What are his insights on marketing research and coaching?
-What are some of his proudest moments in his career?
FUN FACT:
He can juggle five balls at a time.
Business Mentors, Tools, Books mentioned:
Abraham Lincoln
Sharon Livingston
Perry Marshall
Jonathan Mizel
Terry Dean
Bill Maher
John Cleese
How to care for pet guinea pigs, rabbits, frogs, and goats
How To Solve Sudoku Puzzles
Dealing with radon problems
Background:
Dr. Glenn Livingston is the son of two therapists in a family of 20 psychologists, social workers, counselors, and therapists. Shortly after getting his Ph.D. (from the Ferkauf Graduate School of Psychology on the Einstein Medical Campus in New York City) Dr. Livingston built a 65 person practice in approximately eighteen months. When people’s symptoms resolved, he invited them into his coaching practice until, five years later, he was working almost entirely as a coach. Glenn generated more than 1,000 referrals and/or new client calls, and also directly supervised many coaches and therapists…
Their companies eventually sold more than $20,000,000 to clients like AT&T, Lipton, Panasonic, Whirpool, Nabisco, Colgate-Palmolive, W.L. Gore, Bausch & Lomb, Citibank, American Express, Hallmark, Hunt Wesson, J & J, General Mills, Ford Motor Company, Novartis, Astra Zeneca, Exxon, and many more.
Their work, theories, and research in human relations and consumer motivation were covered in places like The New York Times, The Los Angeles Times, The Chicago Sun Times, the NY Daily News, Crain’s NY Business, The Milwaukee Business Journal, The Indiana Star Ledger, American Demographics, and many, many more…
In 2003 he got fed up with working for large organizations, fired all his corporate clients, and quietly tested the methods he’d developed doing millions of dollars of high end consulting to see if they’d work on small, untapped niches…
Dr. Livingston actually sold $250,000 worth of electronic downloads in psychologically driven niche markets like body language, pet care, games for the elderly, etc., before moving to coaching markets like “Emotional Eating.” He subsequently began teaching these methods, and launched an internet advertising agency which quickly grew to 21 people.
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