Derek Johnson is founder of text message marketing company Tatango. Derek was named by BusinessWeek as one of the top 25 under 25 entrepreneurs.

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What will you learn in this interview?
-What Derek did while cold calling in his parents basement
-What happened with the cease and desist?
-How to reinforce your marketing with sms?
-What did his mentor tell him that gave him the road map to get to the next level?
-How do you use SMS technology to market your business more effectively?
-What are SMS Marketing Strategies?

Derek is very minimalistic and throws out something everyday and once got rid of his couch because he realizde he was not sitting on it much.

Business Mentors, Tools, Books mentioned:

Ryan Allis
The Wall Street Journal

A little background about Derek Johnson:

Derek Johnson is a serial entrepreneur, named by BusinessWeek as one of the top 25 under 25 entrepreneurs in the United States. With his experience at Tatango, Derek has been invited to speak nationally about mobile, entrepreneurship and marketing. Derek is an alumnus of the University of Houston Wolff Center for Entrepreneurship.

He started Tatango in 2007 out of his dorm room to help his friend communicate with her sorority. He came up with the idea on how to communicate with large groups of people via text message and has since sent over 400,000 SMS campaigns on behalf of their customers. Tatango has since grown to become one of the industry leaders in the mobile marketing space.

Tatango is a mobile group communication service that allows users to send messages to a group of people through SMS and voice messaging. Tatango has over 400,000 members sending five to six million text messages a month.

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