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Darcy Garbin and Debbie Pontera are the Co-founders and Managing Partners of D2 Media, a full-service advertising agency. They’ve worked in media and marketing for over 30 years. The duo hand selects the best media partners to help clients build their advertising dream team. Darcy and Debbie have digital and traditional advertising expertise, including radio, TV, direct mail, billboard, and print.

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Here’s a glimpse of what you’ll learn:

  • Debbie Pontera speaks about how they helped a client use traditional media for recruitment
  • Mistakes people make when advertising on the radio
  • Darcy Garbin talks about making billboards work for you
  • Who should be using billboards, and how?
  • All you need to know about using broadcast media for campaigns
  • Keeping your media partners happy

In this episode…

You’ve heard people say that advertising on traditional media is a dying trade with little to no impact. They could be right and wrong at the same time. If you use traditional media like billboards without a clear strategy behind it, you’ll prove the naysayers right.

But if you combine traditional and digital media with a defined goal and strategy, you can expect to reap the best of both worlds. How do you harness the strengths of both traditional and digital media? Who should be using broadcast media and why? Two broadcast advertising experts answer these questions — and more — on today’s show.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Managing Partners at D2 Media, Darcy Garbin and Debbie Pontera. They talk about the mistakes brands make when doing broadcast advertising, how to make the most of radio, TV, and billboard ads, and how to use different mediums to craft a powerful strategy.

Resources mentioned in this episode:

Related Episode(s): 

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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of where I talk with inspirational entrepreneurs leaders today is no different. I have Darcy and Debbie of D2 Media. We’ll introduce them formally in a second. And Darcy, before I launch into it, I always like to point out other episodes, pupils check out of the podcast. So if you’ve checked out inspired insider, there’s some really interesting ones. You know, I had the Co-founder of Pixar on he talked about starting Pixar. You thought he had some Steve Jobs stories of George Lucas stories. But since this is an agency one, you should check out the one I did with Jason Swenk. I’ve actually had him on twice. That was a great one. In one of his videos, he talked about acquiring agencies and what they do. And I had Todd Taskey, on who basically that’s all he does, he basically helps sell agencies, he talks about some of the biggest mistakes agencies make when they’re selling. And so check that episode out as well. He also has a podcast called The Second Bite Podcast. So check all that out and on and this episode is brought to you by Rise25 at Rise25 we help businesses give to and connect to their dream relationships and partnerships. And how do we do that we help you run your podcast, you know, for me, Darcy and Debbie. The number one thing in my life is relationships. I’m always looking at ways to give to my best relationships, I found no better way over the past decade, to have the people in their companies profile them and their thought leadership on my podcast so I can learn from them so my audience can learn from them. And I can share them with the world. So if you’ve thought about podcasting, you should I’ve been saying it for over a decade, give a business you have a podcast period, go to Learn more. John, my business partner, I’ve been doing it for a long time. So feel free to ask us any questions that you want, just contact us at I’m excited to share D2 Media you can check them out at I have Darcy Garbin Debbie Pontera, the Co-founders of D2 Media and they’ve worked in media marketing for over 30 plus years. And I don’t want to age but both of you, you look young, so but they hand select the best partners in business to provide an advertising and media dream team for clients. They have a just breadth of experience in you know, some of the traditional marketing which you know, people think I love this, you know, radio, TV, direct mail, Billboard, print, people think that stuff is dead. And I like that because then they’re not going to use it. And then you have a competitive advantage over them. So and then from the digital and they have a slew of partners, they bring in depending on expertise that their client needs. So I just want to, you know, welcome you. Thanks for coming on.

Darcy Garbin 3:07

Jeremy, thank you for having us. We really appreciate it.

Jeremy Weisz 3:10

You know, I geek out on direct response marketing, I love it. So I want to start off with, you know, from we’ll get to the how you choose partners to bring in. But I’m going to start with some kind of walk me through a client and what that looks like, because you do a lot of different traditional media and some people like radio who listens radio or TV or billboards. So I want to walk through, you know, Paychex, and some of the things you do with Paychex. So let’s start with that.

Debbie Pontera 3:40

I think that’s a great one to start with. Yeah, for sure. So, um, we had an opportunity last summer, you know, as everybody was talking about, you know, recruiting got really tough. They reached out to us and the first campaign we started we actually went to radio and we can we, with Darcy’s relationships with radio, she’s got relationship, the most market, it’s very easy for us to buy the whole market very quickly, which would take some agencies a lot of time. So we did a recruitment campaign across. I think it was like 15 markets, and they actually saw a huge uptick in the first couple months with radio into your point, right, it’s still alive, people are still listening to it. You know, we’re very specific about what we buy, you know, we buy inefficiently Yeah, we only buy you know, when people are in their cars, you know, so we’re very specific, but then you know, your opportunity grew and we started to show results pretty quickly that we ended up getting more recruitment campaigns and that’s where we then started leaning on our digital partners because we needed to really hone in on like it people in really specific jobs. So that’s where we moved from traditional to digital on that one. But um, we’re big believers in all media to be honest with you, but I think we’d say we’re experts in traditional,