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Courtney Nichols Gould is the CEO of SmartyPants Vitamins. SmartyPants Vitamins have a  gummy obsession which started because they believed that the very best vitamins are an all in one combination of different nutrients that would save money, time and peace of mind for customers. Their products can be found on Amazon, in Whole Foods, Kroger, Target, Costco and many more locations all over the US. Their bottle is the one with the cute owl winking at you. For every bottle sold they make a 1 for 1 grant to Vitamin Angels to provide children in need with nutrients and they have made over 6.2 million nutrient grants to date.



Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Courtney Nichols Gould.
  • [2:45] What led Courtney to take SmartyPants Vitamins to retail stores?
  • [7:00] The value of embracing customer feedback.
  • [9:30] Courtney talks about some of their bestselling vitamins.
  • [11:00] Why did Courtney and her team divide their products based on gender?
  • [12:45] Courtney shares her low and high moments in business.

In this episode…

What will it take to get affordable vitamins into the hands of men, women, and children all over the United States? How can affordability and accessibility help improve lives? On this episode of Inspired Insider, you’ll hear from innovator business leader Courtney Nichols Gould. In her conversation with Jeremy, Courtney opens up about why she brought SmartyPants vitamins to retail stores, the value of embracing customer feedback, why she decided to market vitamins for teen boys and girls, and so much more! Don’t miss a minute of this engaging and fascinating episode featuring Courtney and SmartyPants Vitamins!

Let’s face it, most health foods and supplements like vitamins are usually marketed to the upper middle class and the wealthy. What if that could change? What if vitamins were not just a niche product only those with disposable income could afford? Courtney Nichols Gould and her team at SmartyPants Vitamins are hard at work doing what they can to change this narrative. They’ve intentionally sought to get their product on the shelves of stores that everyday people utilize, like Walmart. What can you learn from Courtney’s story and her drive to get vitamins in the hands of as many people as possible?

When you create a consumable product like vitamins, it’s imperative to listen to and take to heart the feedback of your customers. Too often, large companies fail to follow this important advice! Thankfully new companies like SmartyPants Vitamins are leading the way not only with an innovative product but with an approach that values the feedback of its customers. SmartyPants’ founder and CEO, Courtney Nichols Gould speaks very highly of her organization’s approach to reviewing common feedback they receive and adjusting their marketing and outreach accordingly. They’ve shown that in today’s marketplace, the companies that display a willingness to engage and adapt based on their customer’s input will be rewarded!

Resources Mentioned on this episode

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