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Briana Borten has built 3 spas into an 8-figure business encompassing a variety of wellness products, including nutritional supplements and the life planner called the Dream Book. She is cofounder of DragonTree.
She’s also the author of The Well Life: How to Use Structure, Sweetness, and Space to Create Balance, Happiness, and Peace. 


Here’s a glimpse of what you’ll learn:

  • [1:07] Jeremy introduces today’s guest; Briana Borten.
  • 1:40 Briana talks about visiting Europe.
  • 2:20 Briana’s story about fracturing her spine.
  • 3:40 What lead Briana to open her first Spa?  
  • 8:00 What worked and didn’t work for Briana as they started the Spa?
  • 9:30 How did Briana build her client base?
  • 11:20 Opening a Spa in an airport.
  • 13:30 The challenges of running a business in an airport.
  • 17:20 Parting wisdom from Briana.

In this episode…

A reputation is a powerful tool in the business world. It can make or break your company’s brand before a customer ever walks through your door. What is the secret that enables some innovators and entrepreneurs to rise above the rest? How do you cultivate a company culture that provides an excellent customer experience? On this episode of Inspired Insider, you will hear from business leader Briana Borten. She shares how her company started, what has allowed it to succeed, the challenges she has overcome, and so much more! If you are looking for lessons in life and business from some amazing industry leaders, look no further!

When was the last time you received excellent customer service? It’s probably safe to say that only one really sticks out for you. An “Above and beyond” type experience like that leaves an impression, doesn’t it? In today’s business climate, more and more entrepreneurs are thinking deeply about customer satisfaction and how to shape their customer’s experience in a way that stands out. Business leader Briana Borten has built a reputation in her industry for providing an excellent customer experience. Briana and her team learned from the start that a great way to build a customer base is by treating your early customers like the treasure they are. You’ve got to hear more about Briana’s approach on this episode of Inspired Insider!

Have you ever been in a circumstance when you thought, “I could do this better?” Maybe it was an experience as a customer, or as an employee, or even watching a movie! What do you do with that thought? Do you let it drive you into cynicism? Briana Borten had those same thoughts while she was working as an employee at a spa. She kept bringing suggestions and innovations up to her employer and half jokingly they said; “If you can do it better, go do it!” So eventually Briana struck out on her own and launched her first foray into running her own spa. Briana’s story is fascinating, learn more about what motivated her to take this big step on this episode of Inspired Insider.  

Everyone wants their hard work recognized and appreciated. Maybe for you, it’s seeing your product or company get a glowing review. You might be looking for that appreciation and validation from your supervisor or owner. If you’ve been there and had even a small bit of encouragement or affirmation, you know if feels great! Briana Borten got a taste of this feeling when she was approached by the Port of Portland asking her if she’d be interested in proposing a plan for a spa in the Portland airport. She leaped at this opportunity flush with excitement and jumped into planning her proposal. It was a daunting experience that left a profound impact on Briana and her business. What lessons can you learn from Briana’s experience? Find out on this episode of Inspired Insider!

You’ve been around people who seem like they don’t have a care in the world. Have you ever wondered to yourself, “What would that be like?” Wouldn’t it be nice to live without the constant pressure and burden of expectations that others have or that you have for yourself? Briana Borten has learned over the course of her years in business, how to gain a healthy perspective. She shares how maintaining a healthy perspective on life and business has kept her sane. This has allowed her the freedom and relief from having to constantly work herself into the ground and hold herself to impossibly high standards of success. Don’t miss out as Briana expands on this concept and much more on this episode of Inspired Insider!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out – a group run by myself and cofounder John Corcoran. Rise 25 is application only.

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