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Brandon Metcalf is the Founder and CEO of Place Technology, a Salesforce-powered software that streamlines managing customer subscriptions, billing, financial data, and business analytics for B2B SaaS companies. With a deep understanding of the Salesforce ecosystem, Brandon has developed innovative products that solve critical business challenges for SaaS companies.

In addition to Place Technology, Brandon is the CEO and Co-founder of Asymbl, a staffing and recruiting solution that helps companies optimize their recruitment process using Salesforce. He’s also the CEO and Co-founder of Blueprint Advisory, a software consulting firm that assists other businesses in building, implementing, and customizing Salesforce-based software. As the Cash & Burn weekly podcast host, Brandon talks with SaaS leaders about the challenges of creating and scaling their companies.

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Here’s a glimpse of what you’ll learn:

  • [01:23] Brandon Metcalf talks about his background and how he became an entrepreneur
  • [07:22] The inspiration behind Place Technology and Asymbl
  • [13:06] The concept of building a customer-centric SaaS product
  • [15:09] Brandon’s thoughts on the “build versus buy” decision
  • [17:50] The benefits of having a team with diverse backgrounds and skill sets
  • [26:33] The value of business partnerships and building relationships
  • [30:12] The role of culture in company success
  • [35:06] The best way to raise funds to build a software company
  • [46:46] A discussion on tattoos and their meaning (or lack thereof) for Brandon

In this episode…

Delving into the world of SaaS innovation can be an intimidating experience, but for those who can navigate its complexities, the rewards are boundless. Take a deep dive with Brandon Metcalf, an experienced entrepreneur and expert in the SaaS industry who built successful businesses by developing customer-centric products and making smart strategic decisions.

So, what can you do when you face the challenges of creating and scaling a SaaS business in a rapidly changing market? According to Brandon, the key lies in understanding the “build versus buy” decision and ensuring that your team is composed of diverse backgrounds and skill sets. This approach not only fosters creativity but also helps your company stay agile and responsive to market demands.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Brandon Metcalf, the Founder and CEO of Place Technology, the CEO and Co-founder of Asymbl, and the CEO and Co-founder of Blueprint Advisory. Brandon shares his insights into the world of SaaS innovation, discussing the importance of customer engagement, the value of forging strong business partnerships, and the role that company culture plays in achieving success.

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Sponsor for this episode

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Episode Transcript

Intro 0:15 

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Jeremy Weisz 0:22 

Dr. Jeremy Weisz here founder of where I talk with inspirational entrepreneurs and leaders today is no different. I have Brandon Metcalf and brand new before I formally introduce you and he runs three companies actually Asymbl, Place Technology and Blueprint Advisory. Before I introduce you formally, I want to mention other podcast episodes people should check out and Brandon has a podcast, which we’ll talk about, and I’ll talk about some of his favorites, and maybe we’ll talk about right now. But since Place Technology is SaaS company, I was thinking what other cool SaaS companies that we’ve had on and I did an episode with Sujan Patel, founder of Mailshake, among other SaaS companies that he runs and a big thank you actually for introducing today’s guest, Brandon, and Eugene Levin of SEMrush, talk about their product in the millions of users they have and how they grew. The founder of Zapier and Pipedrive, and Aweber. Those are all good episodes, too. And Brandon, what are some of your favorites from Cash & Burn podcast?

Brandon Metcalf 1:23 

Oh, man, I mean, Cash & Burn is probably you mentioned a lot of my madness that I have going on with all these different companies and things but Cash & Burn is truly probably my favorite thing I get to do. I talked to other software leaders, and we’re starting to expand it probably a little bit out of software, but about the big biggest challenges they face with building their businesses and how they overcome them. So it’s really cathartic for me because I hear everyone else talk about the same pain that I live but, some of the cool guests are like, you know, we had Henry Schuck the founder and CEO of ZoomInfo. So multi-billion dollar company and he told the story of how he grew that business and how he used to sell and under sold under an alias when he was selling. So he’s a great episode. Niji Sabharwal from AgentSync. They’re on fire with growth. And he talked about controlling the things you can and don’t focus on the things you can’t, because he got sued a few different times. And how do you manage through that I had both of the founders from Kimble, which is now Katana, and they talked about how they built businesses and how to think about recession and all that. One of my best episodes was with Sam Jacobs, he’s the CEO and founder of Pavilion. And he talks about how he got fired several times as the CRO and what that’s like and what you learn. So, just really good people with amazing stories. But the goal of my show is like to hear what other people go through and how they survived it to hopefully give you some inspiration and help you get through the hurdles you’re going through.

Jeremy Weisz 3:08 

Love it. Yeah, those are all really interesting stories. So check that out on, you can go to a and their podcast is on there, too. And this episode is brought to you by Rise25. At Rise25, we help businesses give to and connect to their dream 100 relationships and partnerships. And how do we do that, we actually help you run your podcast, we are an easy button for a company to launch and run a podcast we do strategy, accountability and full execution of that podcast. And as Brandon said, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I’ve found no better way to do that than the profile of people and companies I most admire and share with the world what they’re working on. So if you’ve thought about podcasting, you should if you have questions, go to I’ve been doing it for over a decade now. And like Brandon said, it’s one of the most rewarding and best things I can do on a daily basis.

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