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Bill Esteb is a legend in the chiropractic marketing education world. He has been helping chiropractors since 1987 to break down complex things in very simple ways to improve the way they communicate with clients. 

He is the founder of Patient Media, and Perfect Patients, where he renders custom websites and digital marketing services to chiropractors. Bill is also the co-founder of Smile Marketing, a company that focuses on providing the same website customization and digital marketing services to dentists.


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Here’s a glimpse of what you’ll learn: 

  • Bill Esteb talks about his friendship with Dr. James Milliron
  • What Bill learned from Dr. Milliron

In this episode…

Every entrepreneur wants to get more clients, sell more products, and grow their business. But what’s more important than just growing a business is leaving a legacy behind. And this is exactly what drives Bill Esteb in doing his business – helping people and giving them the service they truly deserve.

In this episode of InspiredInsider, Bill talks to Dr. Jeremy Weisz about how his late friend, Dr. James Milliron, impacted his life and the lesson he got from Dr. Milliron that he will never forget. Stay Tuned. 

Resources Mentioned on this episode

Sponsor for this episode

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Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

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Episode Transcript

Intro: 0:15
You are listening to Inspired insider with your host, Dr. Jeremy Weisz

Jeremy Weisz 0:22
Dr. Jeremy Weisz here founder of where I talk with inspirational entrepreneurs and leaders, the founders you’ve heard of and some of you’ve never heard of p90x founder Tony Horton. You know, I like to tell the story is built like the biggest challenges in their career and Tony Horton talks about how he made money as extreme as mine. And before selling hundreds of millions of dollars of p90x he would put his head on the street, and that’s how he made his food and rent money. And Baby Einstein founder Julie Clark talked about growing a company $20 million with five employees and selling to Disney but I thought the most impressive part was her beating cancer twice in her talking about that and Atari found Nolan Bushnell talked about how whence he was Steve Jobs as mentor Steve offered Nolan 33% of Apple for $50,000. And why he said no, at the time, all of us probably would have said no, he said to a punk 21-year-old kid asking us for the equivalent $400,000 so I am going to introduce today’s legendary guests in a second.

But this episode is brought to you by Rise25. I co-founded it with my business partner, John Corcoran. And we help b2b businesses connect to their dream 100 clients and referral partners by helping you run and launch your podcast, so generates ROI. It was inspired Actually, I was inspired to podcast from my grandfather, who was actually a Holocaust survivor and he and his brother were in concentration camps in Nazi Germany and they were the only people to survive in their family. You’re wondering how does that have to do with podcasting? Well, the Holocaust foundation interviewed my grandfather and his legacy lives on because of that interview and that interview is on my about page on smart Insider, and it just motivates me, yes, like podcasting to help your business. But it helps you and your guests leave a legacy of knowledge beyond our living. And I, you know, just I watched that interview multiple times a year, and other people do too. And so it really motivates me to help other people do the same. But I do credit podcasting to be the single best thing I’ve done for my business in my life because of the amazing relationships I’ve made. So if you have questions,

I think everyone like Bill would say right now anyone who is a chiropractor or a dentist or any professional should have a website and digital communication, because that’s the ultimate way to communicate. I think every business should have a podcast so if you have questions, email us support at, and I want to thank Josh long for introducing me to today’s guests and you can check out his audible and Amazon. His book on Audible and Amazon bottleneck breakthrough. I’ve listened It loved it if you want to find out how to fix your number one business challenge on my girl fast which doesn’t check out his book Like who? Who doesn’t want to build eliminate bottlenecks from their business? Right? And so I’m gonna let bill talk in a second but you know, he needs no introduction. He’s legendary in the chiropractic marketing education world has been helping chiropractors, even before 1987 but 1987 I think formally, and I’ve been studying his materials and his knowledge in education marketing for over 20 years, myself and he just boil down complex things in very simple ways to communicate and it’s groundbreaking for any profession.

So I say I don’t care what profession you’re in. If you’re in dentistry, chiropractic anything, see how he actually creates education and knowledge to help people understand complex things. So he has backtalk on our backtalk system. Which are like his performance findings magazine that he invented. I was reading over and over and over. He’s found a patient media, perfect patience. And also smile marketing for dentists. So not just Chiropractors and other professionals too. So Bill, thank you. Thank you. You know, I always ask this inspired insider and you talked about, like a really low moment for you as you were going on those runs and how you push through that. So I appreciate you sharing that. On the flip side. What’s been especially proud moment for you on this journey.

Bill Esteb 4:39
I’m not sure that I would call it pride.

Because fall comes after that. But

What was particularly inspiring for me happened a year ago. Almost a little over a year ago now, I have really had a really good friend, chiropractor in Yakima, Washington, James mill iron, and he and I and his wife Gina, we met when we were both involved in speaking on a seminar in Surfers Paradise, Queensland, Australia. It’s a wonderful place just as great as it sounds. And we are doing a seminar there and we get to know each other and we became fast friends, this has been 1988 so he was kind of a sounding board for me in terms of chiropractic and he was a special person who passed away

Bill Esteb 5:49
Last year ago September and here them yeah, and I was one of seven individuals who was invited to share a few words, which I’d never done before at a, at a life’s life’s, you know, celebration meeting which isn’t the point. But what was the point was that because of James’s service because of his heart, because of his love for people and service to patients.

Bill Esteb 6:30
For his life ceremony, they had to rent the convention center in Yakima, Washington for the 500 people in that community that showed up to say thank you and goodbye. And that has stayed with me ever since. And, gosh, if I could ever wield that sort of influence and to share that much love with that many people I mean, that would that’d be a full life and That’s, that’s what I keep my eye on now.

Jeremy Weisz 7:03
Hmm what was the lesson you learned from him?

Bill Esteb 7:08
live life to the full because life is a gift. He would say life is a gift. I mean, that would just that was his deal. And his dinner table always had a guest. There was he just grabbed life to the full and he was, he was a renaissance man. He was a poet. He was a horseman. He was a sailor, he was a chiropractor. He was a wine aficionado. He was he was he. He just was gentle. And he was a chiropractors. chiropractor.

Jeremy Weisz 7:56
Bill, I want to be the first one to thank you, everyone, should check outpatient they should check out perfect patience, calm, and also smile, marketing, calm any other places we should point people to online if you are a dentist or a chiropractor and you actually want some, like, almost done for you stuff to actually, you know, convert in and help your practice, check out those sites, any other places, though we should point people?

Bill Esteb 8:25
Well, you know, I would love to have a conversation with anyone who’s made it through this hour. And I’m extremely available and we’d love to get your emails and questions and we’ll talk you know, it’s I’m here to serve.

Jeremy Weisz 8:40
Should we just point to the contact on the website or

Bill Esteb 8:44
now or just build a patient media calm I mean, that’s or bill a perfect patient calm or bill at Same deal. So,

Jeremy Weisz 8:53
Bill, thank you so much. I really appreciate it. Thank you.