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Anthony Standifer is the Co-founder and Chief Marketing Officer for the mSEED Group, a contract manufacturer and marketing agency specializing in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space.

Anthony helps serve several small indie brands looking to start or escalate their beauty or personal care business. In its five-year existence, mSEED Group has become a seven-figure company that launches and supports development for more than 150 brands.

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Here’s a glimpse of what you’ll learn:

  • Anthony Standifer shares how he got into cosmetic product manufacturing
  • What Anthony did for a 55-year-old woman who quit her safe job to start a risky hair care products line
  • The supply chain advantage of small manufacturing companies
  • Anthony reveals the ideal business to work with mSEED Group
  • How Anthony is supporting beauty brands beyond manufacturing

In this episode…

Are you suffering through a job you don’t like but can’t quit because starting your own business scares you to death? Do you have an idea for an innovative brand and are ready to make it a reality?

What if you could start a beauty business on the side while you keep your regular job? From manufacturing to marketing, mSEED Group is helping new entrepreneurs launch and build beauty brands. Tune in to find out more!

Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring the Co-founder and Chief Marketing Officer for the mSEED Group, Anthony Standifer. They discuss Anthony’s journey into cosmetics product manufacturing, how his company supports small beauty brands, how to start a cosmetic line, and more.

Resources mentioned in this episode

Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at [email protected] or book a call at

Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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Episode Transcript

John Corcoran 0:22

Hey everybody, this is John Corcoran with Dr. Jeremy Weisz and this episode is a little bit different. This is a live interview that we recorded at the Global Leadership Conference from Entrepreneurs’ Organization, where some of the best entrepreneurs from around the globe gathered in Washington DC to share ideas and to learn about entrepreneurship. And of course, this episode is brought to you by Rise25 where we help b2b businesses to give to and to connect to their dream 100 relationships and partnerships helping you to run a podcast so that it generates a referral pipeline and ROI

Jeremy Weisz 0:57

yeah, I mean, John, after both of us have been podcasting for over a decade, the number one thing in our life is relationships. And we’re always looking at ways to give to our best relationships and we found no better way to do that over the past decade than to profile the people in companies we admire and shout from the rooftops what they’re working on. And this interview is no different. So if you’ve thought about podcasting, you should go to To learn more, or email us at [email protected] 

John Corcoran 1:23

Thanks everyone, enjoy the interview. 

Jeremy Weisz 1:25


Alright, Jeremy Weisz here, it’s we are live from EO GLC brought to you by Rise25. I’m here with Anthony and Anthony, tell people about your company and what you do.

Anthony Standifer 1:49

I am Anthony Standifer, Co-founder and Chief Marketing Officer of mSEED Group. We are custom product manufacturers and formulators of beauty and personal care products. We serve a bunch of small customers, indie brands that are looking to start or escalate their beauty or personal care business. And so we manufacture beauty products.

Jeremy Weisz 2:09

How did you get into this?

Anthony Standifer 2:12

Oh, God only knows. I met a woman at another it always relates to a woman man always goes there. I met a brilliant woman at the last place that I was employed like nine years ago at this point. She had an idea of our company, she’d quit the job that we were at, as co workers, she shared with me her idea. I thought it was the brilliant, most amazing idea. I was trying to be a friend at the time to support her and providing some ideas. And then she made me an offer that I first refused, said no, I will not do this. But I recognized that it was a huge opportunity. And I usually try to run into things I’m scared of. So here I am eight years later,

Jeremy Weisz 2:53

what was it that changed your mind? You went from a no to? Hell? Yes. Oh,

Anthony Standifer 3:00

it’s circumstances, like I was clearly not happy in the place that I was working. And so my idea that was like, Oh, I don’t like it here. I’m just gonna go find a job someplace else. And so when the opportunity then presented itself, I was like, wait a minute, Anthony, you know, you’re this is not a place that you’re going to be in the next five or 10 years. Here’s an opportunity, it has a risk associated with it. But the potential reward is really you betting on yourself and this other business partner who was my friend at that point. So I was like, This sounds like a good, a good risk to take.