[Top Agency Series] Why SEO and Strategy Still Win in an AI-Driven Search World With Cameron Libutti

Cameron LiButti is the Founder and CEO of Bidview Marketing, a data-driven performance marketing agency specializing in digital media, analytics, and development. With a background in engineering consulting and years of experience leading marketing ventures and high-performing teams, Cameron built Bidview on a principle of prioritizing ROI and tailored solutions over one-size-fits-all tactics. Under his leadership, the agency focuses on intentional growth strategies that turn attention into measurable business outcomes. Beyond Bidview, he shares expertise on modern SEO and marketing through content and speaking engagements.

Here’s a glimpse of what you’ll learn:

• [3:40] Cameron LiButti explains his transition from engineering into digital marketing
• [6:00] Why Cameron took an all-in leap into entrepreneurship instead of moonlighting
• [10:06] How early SEO work in competitive real estate markets shaped Bidview Marketing’s approach
• [12:22] The Google Business Profile strategy that tripled calls for a medical practice
• [17:17] Why marketing strategy must change based on market size and competition
• [23:00] How newsletter marketing boosts retention and revenue for service firms
• [29:03] Why AI search is changing behavior but not the fundamentals of SEO
• [38:40] Cameron’s core tech stack and how his agency uses AI responsibly

In this episode…

Search is changing faster than ever, and AI is reshaping how people find answers online. Many business owners worry that the strategies they’ve relied on for years are becoming obsolete. But are the fundamentals of SEO and marketing strategy really being replaced, or are they more important than ever?

SEO remains effective because search engines and AI models draw from the same trust and relevance signals, says Cameron LiButti, a data-driven digital marketing strategist. He highlights that strong websites, clear positioning, local optimization, and real authority continue to drive bottom-funnel leads, even as AI changes the front end of search. The main impact is more predictable growth for businesses that focus on fundamentals instead of chasing hype. He also emphasizes aligning strategy with market size, competition, and buyer intent. This approach prevents wasted spending and sets realistic expectations as platforms evolve.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Cameron LiButti, Founder and CEO of Bidview Marketing, to discuss why SEO and strategy still win in an AI-driven search world. They cover how AI affects search behavior, why bottom-funnel SEO remains critical, and how data-driven strategy drives measurable growth. Cameron also shares practical guidance on adapting marketing without overreacting to AI trends.

Resources mentioned in this episode:

• Cameron LiButti on LinkedIn
• Bidview Marketing
• Google Business Profile
• Google Gemini
• Google Drive
• ClickUp
• Slack
• WordPress
• Figma
• Claude Code

Related episodes:

• “[Top Agency Series] Most Valuable Advice When Selling Your Agency With Todd Taskey of Potomac Business Capital” on the Inspired Insider Podcast
• “[Top Agency Series] Navigating a Merger and Becoming an End-to-End Digital Partner With Kevin Hourigan of Spinutech” on the Inspired Insider Podcast
• “[AI Series] AI Tools That Transform Your Business With Nicole Donnelly” on the Inspired Insider Podcast

Quotable moments:

• “We tripled his phone calls just through that panel alone in the first three months.” 
• “The best-performing clients pair SEO with newsletter marketing.” 
• “If local organic is there, if it’s accessible to me, that’s always the highest ROI.” 
• “The algorithm on the back side is always evolving. It always has been evolving. It’s evolving today.” 
• “That bottom funnel search is still traveling through the paths that it’s always traveled.”

Action steps:

1. Focus on strategy before tactics: Defining goals, market size, and competition ensures marketing efforts are aligned and cost-effective.
2. Prioritize bottom-funnel SEO opportunities: Targeting high-intent searches drives leads that are more likely to convert into revenue.
3. Optimize and maintain your Google Business Profile: Strong local signals can significantly increase calls and inquiries with minimal ongoing cost.
4. Use data to set realistic expectations: Grounding decisions in metrics prevents wasted spending and builds trust between marketers and business owners.
5. Avoid chasing AI hype and double down on fundamentals: Consistent execution of proven SEO and marketing principles delivers sustainable growth despite platform changes.

Episode Transcript

Intro: 00:15

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Dr. Jeremy Weisz: 00:22

Dr. Jeremy Weisz here, Founder of InspiredInsider.com where I talk with inspirational entrepreneurs and leaders. Today is no different. I have Cameron LiButti. He is the founder of get Bidview. You can check him at get you know BidviewMarketing.com. And you know I’m excited. I’m going to formally introduce you, Cameron, in a second. But I always like to point out other episodes of the podcast people should check out. 

So this is part of the top agency series I had on Todd Taskey. Todd is one of my favorite interviews. He helps pair private equity with agencies and help sell agencies. Right. And he has a Second Bite
Podcast. So, you know, sometimes when the agency sells to private equity and the private equity sells again, sometimes those agencies make more in the second bite than they do on the first. But he talks about the agency landscape, the valuation landscape and things like that. That’s a really good one. 

Another one, Cameron, that was good was Kevin Hourigan. Kevin Hourigan has had an agency since 1995, so it was interesting to see the landscape of business, the internet and agency world over a couple decades. That was a good one. And you know that and many more on, you know, there’s so many interesting ones. Check it out and you can search for whatever you want in the bar, whether it’s software agencies, whatever it is. 

So this episode is brought to you by Rise25. At Rise25, we help businesses connect to their dream relationships and partnerships. We do that in two ways. One, we’re an easy button for a company to launch and run a podcast. We do the strategy, accountability, and the full execution of production behind the scenes. Number two, we’re an easy button for a company’s gifting. So we make gifting and staying top of mind could be clients, patients, partners, prospects, even staff from a culture perspective. You just give us a list of the addresses. We do everything else. And it’s not Cameron like, oh, we send a gift once a year. It’s a campaign of gifts. So I tell people to picture, we send three gifts a year for 4 or 5 years to someone’s clients, partners and everything like that. 

So we kind of call ourselves the magic elves that run in the background to make it stress free for a company to build amazing relationships, you know, because over the past 17 years, I found no better way to profile the people and companies I admire in my podcast and sending them sweet treats in the mail. So go to Rise25.com or email [email protected].

I’m super excited to introduce everyone, Cameron LiButti. He’s the founder of Bidview Marketing and he’s a seven figure agency that helps professional service firms. So think medical legal advisory businesses. What they do is they drive measurable growth through data driven marketing strategies. 

And he has a weird background. I was looking up your background, like, how did he even get into this agency world? Because I’m like, wait, he studied engineering at ASU? How did he get into this? But then again, I studied chiropractic and I’m doing what I’m doing, so who knows. But over the past 12 years, he’s been doing digital marketing. They’ve generated, you know, over $10 million in client revenue. So Cameron, thanks for joining me.

Cameron LiButti: 03:32

You’re welcome.

Dr. Jeremy Weisz: 03:33

So I’m going to pull up your site here so people can check it out. But just tell people about Bidview Marketing and what you do.

Cameron LiButti: 03:40

So yeah, you led perfectly. I was an engineer building high rises in downtown Chicago. I was personally responsible for the mechanical systems and my personality trait is as an entrepreneur through and through. And so the first stop on that journey was to figure out how to market a business or myself.

Dr. Jeremy Weisz: 04:08

So were you at the point when you came out of school, were you working for another firm?

Cameron LiButti: 04:15

Yeah, yeah. That firm is now one of our marketing clients. So yeah, the CEO is the woman she introduced me to my wife. We work together. I was 22 years old. She was 25 years old. And she was 12 of us at this engineering firm. They’re big now. They have 60 or 70 employees. She’s now the CEO, but a lot of engineering downtown Chicago, they hired me right out of college. And I worked there for four years. Oh, incredible. You know, learning experience. 

Being an engineer is unique. I have learned as I’ve, you know, grown in my career. But that’s where that. So when I entered the marketing world, all I knew was the engineering world and the engineering world, you don’t start something without knowing where you’re going. And so a lot of times I would talk to people. This is before, way before, you know, way before Bidview, you know 2012, 1213 and say, you know, like, why do why did you do that? Or how did you get there? Or I don’t know, they just told me it was $500 a month and we do this and I’m like, oh, interesting. Okay. And then I got into my own marketing for my own businesses. We can skip over that. Not super relevant. You know, was the, you know, the young 20 year old slinging stuff online having a blast. But that’s really where I cut my teeth in the market.

Dr. Jeremy Weisz: 05:35

Was that, Cameron, were you doing that on the side like moonlighting, like as an entrepreneur, as you were working, or was this like, after you, okay, I’m done with the engineering thing, I’m going to do marketing? Because I know a lot of people kind of start things slowly as they’re like moonlighting stuff. Build it up, and then it becomes more of a full time thing.

Cameron LiButti: 06:00

Yeah, that’s what everyone tells you to do. And I would tell you this, but when you’re 26 years old and you have no children or 27 year old, you have no children or real responsibilities, that is not how you assess risk. And so I yeah, no, I just jumped in two feet. And I met a good friend of mine still to this day, one of my close friends, he’s about ten years older than me, and he was a financial advisor at the time or prior. 

He bought a supplement. What did he buy? A supplement formula from a friend of his. His friend had, you know, no idea. He’s like, I’ll buy this formula from you. It was for gout. And it was at the time, 2000 when he bought it, 2011 or 12. It just wasn’t a thing that people knew much about. It was before Facebook even did. I was one of the first, we, I should say we, he and I were one of the first businesses to advertise on Facebook in the first three months they launched their marketing. 

So he and I were, he was and I met him and he’s like, I was like, I just want to learn how to run any business. Just what does this look like from the ground up? And so it was that. It was just supplements. And when I started with him, I share numbers. I think people, I love numbers as an engineer. We were doing between 20 and $30,000 a month in revenue. At our peak in 2016. We got to, we missed $250,000 a month, I think by less than $5,000. We were right there and we were running a six figure. We were that month, we broke $100,000 in Google ad spend.

And then it kind of all crashed. Because gout is that something that is considered pharmaceutical? Medical. And so we were using the way we were successful at the time was using a huge remarketing list. We had a remarketing list of 70,000 people, and we showed up to the office one day and the list was gone. Like, there must be a mistake here. And we called Google. They’re like, oh no, that’s medical data. We don’t keep that. Oh no. So that was, the company still exists.

Dr. Jeremy Weisz: 08:20

That’s a, I guess, risk of any of these platforms. Right. They could change the rules in an instant. 

Cameron LiButti: 08:28

Yeah. We work now. We work with a lot of audiologists. Bidview works with a lot of audiologists. And still, same thing. You can’t retain remarketing lists for them. We do a lot of marketing, paid marketing for audiologists as well. And that, you know, it’s one of the unfortunate things. I get it on the pharmaceutical side. It’s tough you know with audiology when it’s an under excuse me, it’s an underserved market as it is. I forget the exact numbers, but it’s something right around I want to say it’s between 20 and 50 million people have hearing loss. This is in the United States. 

And I want to say only about 15 or 20% the number I, I sit through a lot of these presentations, but it’s a very underserved market. So not to be able to remarket to people that do truly need good healthcare is tough. At the same time, I do get it. Google doesn’t want to retain that data on these people. It is randomized. It’s not like we have access to specific people, but you can’t do remarketing. 

So anyway, back to the supplement company that happened. I was actually at the time and started helping a real estate company, and that’s where the SEO journey really started. I didn’t know it at the time. I was cutting my teeth on SEO in Las Vegas for real real estate with almost to anybody.

Dr. Jeremy Weisz: 10:02

What kind of real estate was it? Commercial or residential?

Cameron LiButti: 10:04

Residential.

Dr. Jeremy Weisz: 10:05

Residential.

Cameron LiButti: 10:06

Anybody who knows SEO will probably think I’m lying, but it’s 100% true. We had zero. I was just, it was just all elbow grease and just energy. Like that was what we did. I remember those days being up for 14, 16 hours, just building websites, building like the old school tactics of SEO building, you know, Google sites. And it was just, it was me. And that’s how I cut my teeth. 

And then in 2019, a doctor said, hey, I was home for Christmas, and I knew him growing up. And he said, we were talking. And he said, oh, you sound different. What do you mean? You talk about marketing differently, I said. I have nothing to sell you. And he said, well, I want you to help me. I said, I’m not, I did consulting, I was an engineer, I did it, I’m not doing it. I’m not doing it again. He goes, no, no, no. Like I think this could work. And so he was our first. It’s why we set up the LLC to take payments from him. And he sold his practice actually in November last year.

Dr. Jeremy Weisz: 11:18

So when he met with you, when you met with him the first time you were telling him, you were basically saying, hey, here’s some of the stuff I’ve done. I’ve done these paid ads, I’ve done these SEO ranking. And he’s like, let’s do it, right?

Cameron LiButti: 11:31

No, I told him one thing. I said, his name is John. I said, John, what’s going on with your, at the time, Google My Business, What’s going on with your Google My Business?

 

He said, what do you mean? I said, you have like five of them all in the same location. He said, I have no idea what you’re talking about. I was like, you have ten reviews. You have. It’s all, the data is all a mess. I said, just fix your Google My Business. He’s like, I don’t, I don’t. What are you talking about?

 And he doesn’t I mean, he just sold his business and retired. So he’s in his 60s now. But he started this business or took over this business in his 30s. He’s like, I have no idea what you’re talking about. 

And I said, well, just, and I showed him he’s like, I don’t. Can you do that? And I said, well, I can, I don’t. He goes, I want to pay you like all right. And that’s he was the one who pushed.

Dr. Jeremy Weisz: 12:22

You’re like, all right.

Cameron LiButti: 12:23

All right.

Dr. Jeremy Weisz: 12:23

Fine.

Cameron LiButti: 12:24

And but like the real estate stuff was was going well. Was actually considering moving to Las Vegas at the time. But he. Yeah, he, he said let’s push this. Let let me see if we can figure this out. So that started in July. I fixed his GMB or yeah, his Google My Business. GBP now, Google Business Profile. And he had, we tripled his phone calls just through that panel alone in the first three months. 

I remember he sent me a picture that December. December is historically in the audiology industry. It’s regional. But for him December was never a huge month. And they have this pegboard up in the back office. It’s big, it’s got to be six feet long and, you know, four feet high. And he said in 30 years, so that’s where they hang the hearing aids that are waiting to get picked up. It was the first time in 30 years the whole board was full. They had no more room to hang a hearing aid. And it was at that time it was only the Google Business Profile driving leads. It was just, that was it.

That was the entry into marketing. And then he just started telling people, he’s like, this is wild. I mean, Google My Business at that point was starting. People were starting to catch on, not like it is today, but, you know, the lead gen people knew early 2015-16 a lot of spam was happening. They started to crack down in 2018 and 19, but it was still wide open. And then that was the point. And all the businesses that came because of him. You know, he just started introducing me to doctor after doctor after doctor. And that’s where we and when we took off.

Dr. Jeremy Weisz: 14:11

To me, I hear that and it’s interesting because sometimes I feel when I’m talking to business owners, they overcomplicate things. Right. You’re like, you had one simple offering that worked. And obviously expands from there. Right.

But one simple offering that worked, you know, and so I’m curious on the evolution of the services. So it started because when I look at your site, you offer a number of services. Right? So it started with paid ads, it sounded like with the supplements and then with the real estate, you’re like, okay, we do SEO, search engine optimization stuff for ranking, and then you have Google Business Profile optimization, obviously. And obviously you manage websites and you know, it sounds like two like you do newsletter marketing too.

So is that something you’ll do for I mean, at least as from a chiropractor, sometimes I would just share. We actually email people, you know, like and like what how are you doing that. Right. And so it’s just simple things that I feel like people just aren’t doing. Right. And don’t know. So I don’t know if you want to talk a little bit about and then we can talk about AI. Right. Because search engine optimization, you know, goes into now people are searching through ChatGPT and some of these other LLMs. And so how do you get found on the next phase right of AI.

Cameron LiButti: 15:44

Yeah. So all of our services. You read this in like business books and stuff. You know, you provide services when someone like you try not it’s find like the right market fit. And for us it was just somebody asking us to do a thing that I knew how to do. That was pretty much it. So it started with the Google Business Optimization. And then our second client that came, Ken. Ken. He said, I need you to do what you did for John. I said, okay, and.

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