Leading with the Customer Education Approach and more with Rick Cesari Founder of Cesari Media

Leading with the Customer Education Approach and more with Rick Cesari Founder of Cesari Media

Rick Cesari was the first person to use an infomercial to build a national brand name (Juiceman®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, OxiClean, and Orange Glo®, as well as Fortune 500 clients Microsoft and Clorox®. […]


more Click to Watch - Learn about the customer education approach!

Developing an Effective Customer Experience Strategy with Robin Smith Co-Founder of Virtual Logistics

Developing an Effective Customer Experience Strategy with Robin Smith Co-Founder of Virtual Logistics

Robin Smith is the co-founder of Virtual Logistics with Scott Beaver. The company was founded in 1994 and helps businesses take the software they use and allows them to communicate with one another so the company never has to move data manually which prevents errors and ultimately saves money. Virtual Logistics allows  Ecommerce business owners […]


more Click to Watch - Putting together a Customer Experience Strategy

How to Grow Your Global Ecommerce Business with Scott Galvao Co-Founder of InterCultural Elements

How to Grow Your Global Ecommerce Business with Scott Galvao Co-Founder of InterCultural Elements

Scott Galvao is a co-founder of InterCultural Elements (ICE), a Germany based company with over 50 employees which helps retailers expand e-commerce sales internationally. Before InterCultural Elements, he cut his teeth working on a wide range of international ecommerce businesses. Scott worked for more than 6 years at AuktionMaster and ChannelAdvisor UK as an Implementation […]


more Click to Watch - How to Grow a Global Ecommerce Business