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The Art of Ethical Data Capture: Swish Goswami’s Surf Story

The Art of Ethical Data Capture: Swish Goswami’s Surf Story

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Swish Goswami about building a platform that rewards consumer engagement. Listeners can gain insights into the critical shift from reliance on social media APIs to the strategic acquisition of zero-party data. They explore the power of giveaways to gather data and reward consumers, as well as the importance of running promotions in a way that resonates with and respects the audience.