[Top Agency Series] Unlocking the Potential of Sponsorship Marketing With Bonnie Hillman of A&C
In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Bonnie Hillman, President and Owner of A&C, about the intricacies of business acquisitions and sponsorship marketing. Bonnie talks about A&C and what it does, the keys to structuring a successful acquisition and maintaining business operations amidst the transition, recent shifts in the sponsorship landscape, and key negotiation tactics.