[Top Agency Series] Building a Thriving Agency Through Pricing and Diversity With Scott Knox of ICA

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Scott Knox, President and CEO of the Institute of Canadian Agencies, about his journey and unwavering advocacy for change and inclusivity. Scott discusses how ICA helps agencies through its collective approach to industry challenges, common misconceptions about client pricing and procurement relationships, how agencies can adopt ROI-based pricing, and the real-life experiences that inspired him to found PrideAM.