[Top Agency Series] The Power of Strategic Market Research With Lisa Genovese of BottomLine

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz hosts Lisa Genovese, President of BottomLine, to discuss leveraging research for effective marketing. Lisa explains how she has harnessed the power of research to guide clients such as Pure Encapsulations and Verge Agriculture to amplify their market presence. She shares transformative stories from the field, revealing how an in-depth understanding of target audiences and the competitive landscape can lead to successful outcomes.