[Israel Business Series] Conquering Sugar Cravings With Chewing Gum With Gitit Lahav and Shimrit Lev

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shimrit Lev and Gitit Lahav, Co-founders of Sweet Victory Gum, about creating a functional gum to combat sugar cravings. They discuss Sweet Victory Gum and its functional properties that help reduce sugar cravings, how a serious health diagnosis can lead to a transformative business idea, the product development journey of Sweet Victory Gum, and their unique approach to launching their product in the international market.