[Shark Tank Series] How Direct to Consumer Platforms are Grabbing the Spotlight with Stephan Aarstol Founder of Tower Paddle Boards
Stephan Aarstol is the founder of Tower Paddle Boards and the No Middle Man Project. Founded in 2010 and funded by billionaire Mark Cuban, Tower Paddle Boards is one of the biggest success stories in Shark Tank history. With only $100K in lifetime sales at the time of the pitch, Mark Cuban invested just $150K, and since then Tower has done over $30M in sales. Tower was the #1 brand out of over 2 million 3rd party sellers signed up for the pilot Amazon Exclusives program. They also have branched into Tower Electric Bikes and Tower Beach Club.