Dr. Jeremy Weisz: 12:01
Is this right here? Is this it right here?
Seth Deutsch: 12:04
Look. Yeah.
Dr. Jeremy Weisz: 12:05
Stephanie. Foo. Yeah. Okay.
Seth Deutsch: 12:07
And you can. And you’ll be seeing more from us, because I’m actually donating some of our proceeds from some of the work that we’re doing in investment banking to Doctor Ham’s foundation at Mount Sinai later this year as we get ready for this concert.
And, you know, he was talking about, like, the Hulk and that the Hulk was actually the gamma radiated, unprocessed childhood trauma of Bruce Banner. And while you know, the Hulk is not a villain now the Hulk, you know, create a lot of wake in his, create a lot of damage in his wake. Right. But when he would manifest, it’s because he felt he was protecting Bruce Banner. So this this trapped in time neurological manifestation. Right.
And then what Doctor Ham said in the book, or I’m sorry, on the podcast and it’s in the book, is that what’s at the root cause of complex trauma is the belief, the soul level belief that you are unlovable because, you know, if you types of things that happen to me when you’re a child, you cannot imagine that your parents are evil. You can’t imagine that when you’re six, seven, eight years old and these things are being done to you. And so what happens internally is you come to believe that it must be your fault, that you are bad, that you were evil.
And so I wrote a song called Traumas Whisperer. That talks about like this, this seed that’s planted in your brain, almost like a parasitic fungus that spawns these barbed wire vines that encircle your entire nervous system that you don’t even know are there. Right? And then you have an awakening. And then you have about the process of debarking your nervous system. And so I wrote a song about that that was inspired by Doctor Ham’s words. And we struck up a friendship. And now I’m going to be doing the concert to promote Doctor Ham’s work. So we’re very, very excited about that.
Dr. Jeremy Weisz: 14:21
It’s amazing. What’s the foundation called? We’re here, by the way, if you’re watching the video part, we’re here on this is this is the site I’m assuming this is drjacobham.com.
Seth Deutsch: 14:29
That is. Yeah. That is his site. So it’s a division of Mount Sinai. It’s called the Center for Complex Trauma. And there they are. We are raising funds for the Healing Presence Lab, which is really going to help them. You know, the biggest issue is that to get help, just generally speaking, mental health in this country and globally, there’s a shortage of practitioners. Now, complex trauma. Everyone knows what PTSD is. Most people know what that is. And you put the C in front of it and people say, well, what what is that? That is typically multi-dimensional, multiyear, severe trauma that happens to children, right? In very early stages of brain development. And it’s often misdiagnosed as bipolar or schizophrenia. But it’s a form of early, early childhood trauma.
And so what he’s doing is he’s teaching practitioners around the world how to diagnose and treat complex trauma because the treatment for this is also multivariate. And it’s things like eMDR and ART and somatic work and all these other things. And so it’s really to take his research and to basically help other doctors diagnose and treat complex trauma so that we can then also have a true impact on those that need healing. And so I’ll be talking about this more soon.
We’re getting ready to campaign this. And it’s actually I’m doing my book launch party the same day that we’re doing the concert, because it felt disingenuous to me to just celebrate or promote. I call it our book because we have 25 contributors without helping others, and the whole book is to help every founder that we can get that book in the hands of this one day thinking about selling their business. It’s to help them, but to just do something self-aggrandizing or just like, who cares that we published a book? Let’s use this moment right to do good for the world.
Dr. Jeremy Weisz: 17:02
Yeah, totally. No, thanks for sharing.
Seth Deutsch: 17:05
We just took a no.
Dr. Jeremy Weisz: 17:06
This is good.
Seth Deutsch: 17:07
Worry about business.
Dr. Jeremy Weisz: 17:07
But you know what this is?
Seth Deutsch: 17:10
I don’t know if you can pick this up, but if I. You tell me when I play this song for you. If you can get this on your shot. Play you. This song is called Superhero. And this is many superheroes who are products of trauma are miserable when they go home at night, and this imagines something different. There’s another book, Supernormal. There’s another great book. I want you to pull up that book, another just fantastic book that talks about this. And there are.
Dr. Jeremy Weisz: 17:47
Sensations of the ordinary. Is that the one or.
Seth Deutsch: 17:50
Or is that Meg?
Dr. Jeremy Weisz: 17:52
Okay. I’ll look it up. I see a Meg Jay.
Seth Deutsch: 18:00
By Meg Jay. So doctor Jay has written a few really interesting books. Another one about making the most out of your 20s young professionals that might be listening to this. But, you know, many of us that have complex trauma also become entrepreneurs because being employed.
Dr. Jeremy Weisz: 18:15
This is it right here. The secret world of the family. That’s it. That’s I gotcha.
Seth Deutsch: 18:19
So there are a number of us that like, have taken these horrible things, right? And somehow build a life. Right. And but. So this song imagines a different way of being. So I’m going to see if you can hear this.
Seth Deutsch: 18:40
Oh, the voices talk to you. Do you turn into when they’re calling? Slays the dragon for you. When? When you come home. Right. Where you put all your rage. How do you. Tell me.
Dr. Jeremy Weisz: 19:16
Is this your song, Seth?
Seth Deutsch: 19:18
That’s me singing.
Dr. Jeremy Weisz: 19:19
Oh, okay. Okay. I’m like, I don’t want to be sued for copyright. So this is your song. That’s okay. Yeah.
Seth Deutsch: 19:29
When you. Take those super turn your self. To love everyone else. Because you’ve got a school. But you got it inside. Why?
Dr. Jeremy Weisz: 20:02
Is that on YouTube, by the way?
Seth Deutsch: 20:04
Not yet.
Dr. Jeremy Weisz: 20:05
Okay. I’m like, I’m going to link to it.
Seth Deutsch: 20:10
Below the surface of the sea. You know, it strengthens his heart. Transform yourself. Make a new start.
Seth Deutsch: 20:26
So thanks for sharing that. That’s why I’m here.
Dr. Jeremy Weisz: 20:30
Yeah, I love it. We’re going to get into The Owner’s Manual and some of those stories there. I do want to formally introduce you. Oh yeah we got right into it, which I love. And by the way, I love Wooden.
Wooden is one of my favorite books of all time. I tell everyone one, it’s short, two, it’s got all, you know, those lessons that you’re talking about of John Wooden, which is the fundamentals. So I love all John Wooden’s work too. So thanks for sharing that.
I’m going to formally introduce you. And also this episode is brought to you by Rise25. At Rise 25, you know, we help businesses connect their dream relationships and partnerships. We do it through our easy button for a company to launch and run a podcast. We also do it in easy button for a company’s gifting. So making gifting and staying top of mind for partners, clients, prospects, whoever it is, you know, simple, easy and affordable. So you know, Seth, we kind of call ourselves the magic elves that run in the background and make it stress free for companies to help them build amazing relationships. So you can check it out Rise25.com or email [email protected].
Now we just launched right into it, but I do want to formally introduce Seth Deutsch as founder of Samson Partners Group. You’ve seen his website if you’ve been watching the video part. And it’s a firm dedicated to working with founders of private companies. Those companies want to achieve an exit to a third party. It could be strategic buyers, it could be private equity. And over the years, he’s become an expert in law firms, in legal services, AEC firms, blue collar services, finance account firms and many more in professional services space.
He’s managed teams in over 80 countries, acquired more than 70 companies, executed four recapitalizations, operated businesses with revenues ranging from 25 million to 2 billion. And as we talked about, he’s the author of The Owner’s Manual: Why, When, and How to Sell Your Business to Private Equity. And fun fact he’s mentioned it. He played division one college basketball. And if you don’t notice on the screen, you can’t tell on Zoom. I think, Seth, you’re about 6’7”.
Seth Deutsch: 22:36
And I was 285 pounds.
Dr. Jeremy Weisz: 22:43
I’m six three so I would not be able to post you up. But I’m excited.
Seth Deutsch: 22:50
We have a special guest.
Dr. Jeremy Weisz: 22:50
Oh yeah, let’s do it.
Seth Deutsch: 22:51
Talk about myself.
Dr. Jeremy Weisz: 22:54
Hey. Who do we have here?
Seth Deutsch: 22:55
Chris? Santiago.
Dr. Jeremy Weisz: 22:56
Oh, Chris.
Chris Santiago: 22:58
Hi. How’s it going? And I’m. I’m five nine at my best and probably 285 pounds, 280. I hope not, but get on my way there.
Dr. Jeremy Weisz: 23:06
I love it so.
Seth Deutsch: 23:09
We know each other for 20 years.
Dr. Jeremy Weisz: 23:10
Introduce yourself. Chris, you’re coming on impromptu.
Seth Deutsch: 23:13
He’s in the book as well. He’s in the book as well. But.
Dr. Jeremy Weisz: 23:16
Okay. Talk about what you talked about in the book before you leave us.
Chris Santiago: 23:20
Yeah. So I talked a little bit. There’s a couple of experiences. Seth and I have done a number of things together, and one of the things I talked about was a business that we bought back for a family and turned around in the beauty and healthcare space. And then another really good example that’s not in the book that we did was we did a turnaround at a, a manufacturing company that manufactured trash bags and plastic products, and it came right out of Seth’s book in terms of a really a project plan and how to manage and how to turn around a business and how to get a business ready to sell. And it was interesting. I don’t know if you want me to talk about it.
Dr. Jeremy Weisz: 24:01
Yeah, go ahead. Do it.
Chris Santiago: 24:03
But so here’s what happened. It’s a family business that had been around for a number of years, and they got to the point in where they were looking for liquidity event. They went to a couple of private equity shops, and they were in no shape at all to be sold. And one of those PE shops actually reached out to Seth and said, hey, Seth, good guy’s nowhere near ready. Can you help these guys out? Do me a favor, talk to them because they’ve got a good business. They’re just not close at all.
So Seth went in, and then in a moment of weakness, he actually brought me in to take a look at the business and help them set up. And what they did is, if you read the book, it’s right out of the manual. They did not have financials to be prepared. They didn’t have an understanding of their customer base. They didn’t have a really good sales process. They had an unbelievable manufacturing process. But then when it came to getting the business to be sold or for someone else to look at it, they weren’t measuring the right things. They weren’t acting on the right things, doing a great job, making a really good product that didn’t do really anything in terms of preparing themselves for a sale.
So in a really short period of time, we went in and found that the company was losing a lot of money. They never looked at a product by product. When we sell this product, are we making money? And they were losing money, I would say, on 75% of the products they sold. And their rationale was, well, if we sell more, we’ll make money, right? More volume, even though you lose money on every piece. So no, it doesn’t.
Seth Deutsch: 25:31
Like the change bank on SNL.
Chris Santiago: 25:33
Yeah, that’s exactly right. You know, so you think, oh man, sales are up. We got to be doing great. But they were losing money on every product that they sold. So started from the scratch, went back and said, okay, let’s look at product by product. Let’s see how you’re doing on each one. And it became crystal clear where the problem was. They started focusing on their vendors, supply side and vendor terms. They looked at every product. They went back to their customers, and they were scared of their customer.
They’re scared to go back to their customer and say, hey, you know, we are losing money. We can’t help you. We can’t continue this. And guess what the customer said. Understand. You know, you guys haven’t touched your pricing in seven years, eight years? We’ve been waiting for this. They literally said, we’ve been waiting for this. So we got that turned around really quickly.
You know, they just focused on it. We put together something called the pricing bible and we put a new family member in the role of CEO. So we switched things around. We moved the father to chairman role, put the operations guy in CEO, put another family member that was really good at marketing in the CMO role. So we made some changes in the business. We looked at how each and every product was sold. They knew manufacturing like the back of their hand, like a lot of these businesses do what they do, they do well. What they don’t do is understand how other people look at the business.
Seth Deutsch: 26:51
And what we did there was what is our part of our business model is they didn’t have the talent to do this themselves. So Chris inserted himself, as we call it, an operating partner. We basically take private equity talent that has been reserved only for private equity and public companies. We put them in founder businesses so that they can realize the inherent value that they’re sitting on. Chris took that business with the family from losing about $2 million a year to making about $4 million a year in about 18 months.
And now Chris and I were classmates at Kellogg, and I now happen to be the chairman of an incredible company that he is the CEO of. It’s such an honor and a privilege to serve him in this capacity. And he is a great range capital. Ryan Sprott who’s in the book is their private equity sponsor. And Chris is building just an incredible residential residential reconstruction platform. And it’s just like it’s for me, it’s such a privilege to be able to to be a part of his life and for him to be a part of what we do.
Chris Santiago: 28:08
Thank you. And remember, if you ever have water in your basement, you have a fire. You know who to call now, right?
Seth Deutsch: 28:13
Get out of here.
Chris Santiago: 28:13
I’m sorry.
Dr. Jeremy Weisz: 28:14
Thanks, Chris, I appreciate it. And piggybacking on what you just said there, Seth. And what Chris said. Why don’t we talk? Because you went in, and I know you have a system for this, which is.
EVRS right. And I don’t know if you want to talk about one of the tool kit or the cheat sheet, because this relates to you going into a company and having that structure.
Seth Deutsch: 28:33
I just cussed, I haven’t introduced myself because I don’t like to talk about myself, I guess, but you kind of introduced me. So. Yeah. So what? Yes. So basically all that stuff you said is true. I ran all that stuff and and yes, our company is named after my first dog, who is a Cavalier King Charles Spaniel. And his name was Sammy. And on his. Yeah. And then on his logo. If you go on the website, we’ve got different versions of the Sammy logo floating around.
But Sam in the Old Testament slayed the Philistines with the jawbone of an ass. And so you’ll see two cross donkey jawbones on his kerchief, because we basically take up arms with our clients to go help them do an incredible thing, right? And so, you know, a few years ago, you know, I after sold our HVAC business, I was taking a pause and knowing that I in my heart, you know, I’m a coach and a teacher. I was just taking a pause, thinking about what I wanted to do next. People were asking me, going boards. That’s how Samson came into being, and I ended up going in-house to a finance and accounting firm where I was on the board of, and we took that from 1 million to 30 million in EBITDA in two and a half years and sold it for six and a half times cash on cash return. So those are the types of outcomes that we can have, you know, for founders.
But, you know, along the way and actually, you know, I was down here with Chris in Kansas City when we were looking at a small add on acquisition for, for his platform. And we went into a business broker’s office that was representing a family. They had come up, you know, poor, impoverished here in Kansas City for young kids, build it for them just and for anyone. An incredible, you know, family business that was generating about 250, 300,000 of net income and was completely untranslatable for a whole host of reasons.
And the fact that this broker I don’t know what she told them to get the listing right. And in her office she was also selling subway franchises and real estate and businesses. And I’m like, you know what? This family deserves better than this. And they let me give them some real advice. Chris and I sat there for three hours, counseling them on how they might reshape the business. And what really dawned on me until I had a break in the head I was like, every business owner in the United States deserves the information that’s in The Owner’s Manual. That should be unlocked, right? And I finally had a chance to actually sit down and do that. I had the concept in June, just in June of last year to actually do this.
And then I reached out to 25 of my friends who are all in the book to please contribute their stories. And I sat down while I was writing the book and managing the business and all this stuff, I sat down with my team of operators that you see there on the website. Guys like John Barrett, who’s well known in Chicago. John was, you know, vice chairman, co-founder of SMS Assist for Chicago Uniform, Unicorn, did Kimco right, CEO, Compass Group USA, CEO of ISSA who’s on our team. Right. And Gary Baughman, you know, Ed Cettina, former COO of Tishman. These are the people on our team that we bring to founder led businesses.
And we sat down for two months and we basically codified how we work. Right. And the work that we do. And so not only the book. So the book is then augmented by EVRS, and my hope was that you could read the book, download our tools and go self implement because we can’t help. I’m never going to be able to scale enough to help all the people that need our help. And so what we teach, right, is that just like in real estate, there’s a known trade range for every business on a per square foot basis. And you know, right, the levers of value when you’re thinking about selling your home. Now the other thing that’s really important is you can’t live in a suburb of Milwaukee and pretend like your house is in Aspen. I’m sorry, it’s not selling for $3,000 a foot. There’s a relative range for everything. And the levers of value right in a private business, if you’re thinking about an exit, come down to these seven levers.
And so what we see a lot in founder led businesses is. You know key man risk, lack of succession. We see a lot of client concentration. You know, margin leakage these types of things. And so you know and so programmatically thinking through disassociating yourself from the business looking at the business through the eyes of an investor. Because all investors care about how they underwrite deals is the predictability of future cash flow, making a business anti-fragile. That is what and size and other things in markets, etc. but this is fundamentally what we teach, right? If you have a desire to exit one day, even if you don’t, this, this, this methodology will make your business antifragile.
And so I worked. I think I did an okay job of making the book highly digestible and actionable. Actionable. And I tell you, you asked for a story. I can’t wait to print this story. One of my former doctors on December 10th. I don’t tell my doctors what I do for a living because I’m a trauma survivor and I don’t want them asking me about business. So my friend, he’s now my friend, didn’t know what I did for a living. Someone had sent him a book, texted me. He’s like, Seth, is this you? Yes, this is me. Oh, Seth, I just got the runaround by this group. Like, all right, like, oh, what are you trying to achieve?
Right. And so I would just tell you in, in just a, you know, very short time. And, you know, we’ll be able to talk about this case study here very soon. You know just going to be a fantastic outcome. And for him and, and what they’re going to do next. It’s just magical. And to think that, and we’ve spoken to a number of folks, have people come up to me, show me their book, like full of notes and their plans and what they’re doing. And this means that we’ve somehow done something right where people can take this and go do it themselves.
That’s not to say I don’t run a professional services business, and if we’re right for certain people, but that’s also not fair. Someone, a potential client asked me the other day, why did you write this? Like, I don’t, he’s like, now I don’t need your help. I’m like, that’s dude. Like, thank you. That is the point. Makes me feel so darn good anyway.
Dr. Jeremy Weisz: 35:49
Yeah, and a shout out to Rafi Arbel, who runs Market JD because he’s the one, Seth. I don’t know where he, how he got your book, but he is.
Seth Deutsch: 35:59
I don’t even know who he is.
Dr. Jeremy Weisz: 36:00
I yeah, I mean, I think maybe he was at a legal. I know you work in the legal space and you help legal firms, you know, sell the private equity and exit and he’s in that space. So someone told him about the book and he loved it. And he mentioned it to me. And I’m like, we gotta get Seth on the podcast.
Seth Deutsch: 36:18
I’m sorry we didn’t talk about more business while we were here.
Dr. Jeremy Weisz: 36:24
No, you know what? It’s all relates back to business, right? I mean, it bleeds into this and we’re looking at the screen here. And I like your analogy. When you talk about the home, do you want to break down a little bit of these, these levers and what we’re looking at here. Because you can.
Seth Deutsch: 36:39
Let me point you to something really important and I’ll talk to these. I want you to go to the resources page and listen everyone, and please don’t try to come sell me marketing. I’m figuring out I’m shitty at it. Like I’m figuring this out. I’ve never had to market in my life, right? So like, I know I need help. I’m getting there.
On this website, there’s an exit assessment. Okay. After you read the book, I want you to go and I want you to download this assessment. This is not giving you evaluation. This is, and what we ask you to do. I don’t just want you to do the assessment. Find a friend, spouse or your business partner or someone that knows you that you trust, right? To also fill it out, right? Independent of you. It’s going to tell you if you are thinking about an exit, it’s going to ask you like what type of exit, why? What is it that you’re trying to achieve? Because, you know, like are you looking for, you know, a minority investor or a majority? Do you want to be a platform? Is there something you want to go do, you just don’t have the capital? Whatever you want to sell the business, whatever it is, right. And then assess yourself across the, the, the, the risk areas that an investor might say, no, sorry, sorry. Like I’m going to ding ding ding ding ding like show me the Carfax. Right.
So like the house inspection report, right? Show me. So like leadership, right. Like, does everything still run through you? Right. Does the majority of revenue still flow through you? Do all the decisions still flow through you? What happens if you get hit by a bus? What am I buying? Like, they might still buy it, but you might be tied up for three years with an earnout because you haven’t taken the steps to de-risk that they might come in and I’ve seen this before. I, you know, great example. Like this guy built a beautiful, beautiful construction business. His buddy’s developer, you know, the guy’s making 6 million a year, and that buddy makes up 80% of his revenue. Great for him. But an investor comes in and looks at that and says, well, what happens if your buddy stops developing properties? What do we have? Right? What if they don’t like us? What? Right.
So like, these are the types of things that we take a look at. And the earlier you analyze this against comparable transactions right in, in the market, you have time then to get ahead of these things. Right. And so as soon as that thought hits your mind that then it’s time to take action. Like Chris was just mentioning pricing and operational leakage. Right. These are others. And here’s the thing. For pretty much any business out there, folks, there are benchmarks. Many of you, you know, lots of people go to peer groups, right? There’s a lot of information out there on rate, gross margin and all these types of things. We can really benchmark things. And so, you know, it’s just a road map to understand. And so there’s the assessment on our website.
Then the tools that we would use similar if you go in the EOS website and you can download all their stuff right, all their tools. You might not know how to use it, but we have provided every single tool that we use when we consult with a company to do this. It’s all right there for free. Please go ahead and take it. And then the cheat sheets that are in the back of the book, if you scroll down some more are all right there. Right. So what these do is they take the narrative form of the book and they help you understand, depending on how you’re doing in a particular area, how that might impact your valuation and your deal structure.
Now there’s only so much we can put into a book. Right. And but we’ve tried to do as much as possible to, to give you the keys here. We’re starting to teach classes on this. We obviously do consulting work. We deploy our version of, you know, people call them coaches, operating partners, board members. We deploy people into private companies to do this. Whatever is needed to help founders, founders get there. It’s all right there on the website.
And then, as you said, we also specialize in the legal space. And we just I’m the creator of the Private Equity Legal Alliance, which is for some reason, Holland and Knights and Aprio and Aion and all these companies associated with our little firm named after a dog. But if you go to under EVRS or there is private legal legal alliance, we’re the creators of the Private Equity Legal Alliance. And we just published with the Alliance a 60 page white paper, 60 page white paper specifically for personal injury law firms to understand how to become investor ready. We’re getting ready to publish four more white, 3 or 4 more white papers into various dimensions. You know of that. So we really strive to put out very actionable information. And we are happy if you don’t need us. And if you do, we’re here.
Dr. Jeremy Weisz: 42:06
I want to point out a couple things, Seth, on that. If you are not watching the video, you can go to SamsonPartnersGroup.com and then go to the resources. And that’s where we are. So that has the download. You could get the Exit Assessment Toolkit, cheat sheets there.
I know we only have a little bit of time left, but I do want to talk about the book for a little bit and a couple of your favorite, you know, favorite stories. And I maybe you can see The Owner’s Manual, maybe talk about Lauren for a second and some of the knowledge or lessons she shared.
Seth Deutsch: 42:46
Yeah. You know, Lauren’s a great example of, you know, she went to market. It’s all in there. Had an incredible offer not not, you know, incredible offer. But she also realized through that process if she did X, Y and Z, there was more left on the vine for her. And she didn’t need private equity’s help to do that. But what she did need was people that had done it before. And so it’s been incredible to partner with her, you know. To do that, you know, I think like Steve East, you know. I’m sorry. I get a little teary eyed. You know. Somehow I’ve spawned. I kind of feel like that head coach that spawned some great CEOs.
And so. You know, I discovered Stuart Mason when I first started at AECOM. You know, we took a $25 million business and turned it into $2 billion PNL. And Stuart was one of the first people on my team. And he was living in Edinburgh or so. He was living in Peebles, Scotland. And I just discovered this force of nature in Peebles, Scotland, and ended up moving he and his family to the United States. And we went on to build great things. And when Steve East reached out to me about his vision for his company and what it could become, but they needed someone from the outside to come do that. And now I’m on the board there, and Stuart’s the CEO and to watch what CSM Group is doing is just fantastic. But to hear that from to hear that first person right from the founder that wanted to achieve something else. And you know what? What will end up, you know, becoming for them that he could not have done himself. And that transition period is a beautiful thing.
Bryan Bloom, love you man. I mean, Bryan worked for my wife at PricewaterhouseCoopers 25 years ago in Cincinnati, and when he moved back from Mexico City with his family to buy a business and then to be a part of his scaling and exit journey is just incredible to me. And then Ryan Sprott, you know, the co-founder of Great Range Capital, he and Paul, you know, just an incredible private equity firm, one of the most founder friendly private equity firms in the United States. I have the honor of sitting on three other boards. I brought Adam Coffey onto a board with me. It’s an honor to board with me.
I just love building businesses with them. They are just so wonderful with founders. What they’ve been able, you know, to do and for him to contribute, you know, his thoughts, you know, direct from private equity to help, you know, to help founders, you know, understand, understand. This journey is lovely, Andi. I mean, his story and now what he’s building at Aprio to be a part of his journey. I mean, he is the first corporate law firm to be owned by a private equity backed accounting firm in the United States and Aprio, and then backed by Charlesbank. And to now see there have been a part of Andy’s journey, and to see what he’s now going to build $100 million, you know, law firm within overall Aprio. And the value accretion that that adds to there, I mean. I don’t man, I don’t know how I got so lucky.
Dr. Jeremy Weisz: 46:23
Seth, you mentioned so Lauren. Lauren was on the show a while ago on the podcast. Lauren Quintessa Marketing. You can check it out. I know we only have a minute. So I just want to thank you. I know you got to hop on another meeting, but this could go on and on and there’s a lot of valuable really knowledge, resources and lessons in this so people can check out SamsonPartnersGroup.com and the last minute. Can you share your best basketball game of all time?
Seth Deutsch: 47:01
Well, I didn’t have very many of them, but I was actually just with Coach Johnson, who is our assistant there. And so, you know, my injury started in high school and I had three surgeries in high school and could barely walk my junior year but played through it. Couldn’t play my senior year. Went to have gone to rice, had three herniated discs my freshman year came back from that. And so having played hobbled junior year, missing two years.
You know I think my second, third game in college you know, my like my first six games, I was averaging ten and ten in the Southwest Conference. And we were talking, I was just with JJ and Jesse and Eric Singletary, who’s now the head coach at Sidwell Friends in D.C. and and I was with coach J. And Dallas coach J went on to be the head coach at Nevada, Stanford, TCU and LSU. And he, he and Jesse still give me shit because that game I had 14 and and ten and my knees were going bad again. I ended up having four knee surgeries.
Dr. Jeremy Weisz 48:15
Jeez.
Seth Deutsch: 48:16
And but it was all it’s a long story but anyway. But oh yeah, Jesse fed me that ball. And I just couldn’t help myself. But to go up for a dunk and I missed it. I can still coach Jason and use the glass and he.
And he was. Oh, he was writing me. I mean, it’s like 30 years later we were having dinner in Fort Worth the other night, and he’s still writing me about that. And Jesse still, still, I.
Dr. Jeremy Weisz: 48:40
Think there’s a book title out of that.
Seth Deutsch: 48:41
Oh yeah. He’s like, dude, like you screwed up my assist. We were all together the other day. JJ’s now the assistant GM of the Bulls and anyway. But and guarding and playing against like, Jacque Vaughn, Paul Pierce, Raef Lafrentz, Ostertag and Scott Pollard. That Kansas team, man, that was something. But trying to guard Kurt Thomas when he was leading the nation in scoring was a fascinating thing. But anyway, now it’s all pickleball. But this is in the book. And I actually just did a post about this because I was with coach J a few weeks ago. And here’s the most important thing for my basketball career, which was short lived and uneventful, is that the moment I had to switch from being a player to a coach transformed me. Because you cannot step on the court. Everything you do and you achieve is done through others.
Dr. Jeremy Weisz: 49:45
Well, I know you gotta run, Seth. So first of all, thank you everyone. Check out SamsonPartnersGroup.com to learn more. Check out the book as we’ve talked about as well, and we’ll see everyone next time. And thanks Seth.
